The quick reference guide to Apple's keynotes
Macworld SF 2007
Tuesday, January 9, 2007
1 hour, 45 minutes
Moscone West
Public & Press
Steve Jobs
A standard definition version is available on YouTube.
You can download a standard definition copy from Apple's Keynote podcast.
Steve Jobs
  • The Intel transition only took seven months
  • Shows a pro-Mac quote from Microsoft's Jim Allchin
  • We Made an Ad
    We Made an Ad
    PC getting an upgrade
    Steve Jobs
  • Reviews the iPod line-up
  • 5:33
    Steve Jobs
  • iTunes has sold 2 billion songs, at a rate of 5 million a day, making it the #4 music retailer in the U.S.
  • Capitalization Joke
    Capitalization Joke
    "You can guess what our next target might be."
  • 50 million TV shows have been sold, and 1.3 million movies
  • Paramount will be adding their movies to the iTunes Store
  • 9:16
    Steve Jobs
  • The Zune got 2% market share in their launch month of November, compared to 62% for iPod
  • We Made an Ad
    We Made an Ad
    Silohuette Ad: The Fratellis' "Flathead"
    We Made an Ad
    We Made an Ad
    Silohuette Ad: The Fratellis' "Flathead" version 2
    Steve Jobs
  • The iTV has a new name, the AppleTV
  • Recaps and reviews the feature of the AppleTV
  • Does a demo of the AppleTV, with Phil Schiller's help streaming a 30 Rock clip
  • Goes on sale in February for $299
  • 26:14
    Steve Jobs
  • Says that Apple was lucky to have brought two groundbreaking products to market, the Mac and iPod, and that three more are being introduced today
  • It's Three Things
    It's Three Things
    A widescreen iPod with touch controls, a revolutionary mobile phone, a breakthrough Internet communicator
  • It's not three separate devices. It's one device called iPhone
  • Pretty Decent Joke
    Pretty Decent Joke
    "And here it is"
    and shows a picture of an iPod with a rotary dial
  • Shows a Business 101 graph of where smartphones and iPhone are on the difficulty and smart scales
  • Dismisses current smartphones due to their "bottom 40", the keyboards fixed in plastic
  • The iPhone instead has giant screen and one button
  • Pretty Decent Joke
    Pretty Decent Joke
    "Who wants a stylus? Yuck."
  • Introduces Multi-Touch for controlling the iPhone
  • And Boy, Have We Patented It
    And Boy, Have We Patented It
  • Says that instead of baby software, iPhone runs OS X
  • Shows a quote from Alan Kay about software
  • The iPhone syncs with iTunes, just like iPods
  • Goes through the design of the iPhone
  • Does a demo of the iPhone's music features, starting with slide-to-unlock, twice
  • Says the killer app is making calls
  • Says they are on the GSM roadmap, and plan to make 3G phones in the future
  • Does a demo of the Phone app, starting with a call to Jony Ive, before Phil Schiller calls and says he wanted to be the first public iPhone call
  • Deletes Tony Fadell from Favorites, listens to voicemails from Al Gore and Tim Cook, and sends a text message to Phil
  • Goes through the Internet features of iPhone, Mail, Safari, Google Maps,
  • Calls Weather and Stocks "Widgets" instead of "Apps"
  • Announces free push email from Yahoo
  • Receives an email from James Vincent with photo of new baby, and from Ken Bereskin with photos of Antarctica
  • Browses several sites in Safari
  • Apple's stock price is up according to the Stocks app
  • Shows the weather in San Francisco, Paris, Aspen, and Hawaii
  • Does a demo of the Maps app, and calls a Starbucks asking for 4000 lattes
  • Third Party Appearance
    Third Party Appearance
    Google's Eric Schmidt
    Third Party Appearance
    Third Party Appearance
    Yahoo's Jerry Yang
  • Does a demo that shows all the features working together
  • Shows the competing versions of the various apps on other smartphones
  • Shows off the accessories for iPhone: new headphones, a Bluetooth headset,
  • Has 5 hours battery life during most usage, and 16 hours of audio playback
  • And Boy, Have We Patented It
    And Boy, Have We Patented It
    "We've been innovating like crazy for the last few years on this, and we filed for over 200 patents for the inventions in iPhone, and we intend to protect them."
  • The price of $499 for 4 GB is comparable to buying a competing smartphone and an iPod nano
  • The iPhone ships in June in the United States, and is announced today to get FCC approval
  • Will be available exclusively on the Cingular network
  • Third Party Appearance
    Third Party Appearance
    Cingular's Stan Sigman
    Technical Difficulties
    The clicker stops working
    An adlibbed aside: "You know when I was in high school, Steve Wozniak and I, mostly Steve, made this little device called a TV Jammer. It was this little oscillator that put out frequencies that would screw up a TV. Woz would have it in his pocket, and we'd go into a dorm at Berkeley, where he was going to school, and a bunch of folks would be watching Star Trek and he'd screw up the TV. Somebody would go up to fix it, and just as they have their foot off the ground, he'd turn it back on. And if they put their foot on the ground, he's screw up the TV again and within five minutes he'd have someone like this [approximately an eagle yoga pose] for the rest of the Star Trek episode."
  • Mobile phones sell about a billion a year
  • Apple is going after 1% market share in 2008, to sell 10 million phones
  • The company is going to be renamed Apple, Inc.
  • Shows a quote from Wayne Gretzky about skating to where the puck is going to be
  • Ends with the classic photo of Steve Wozniak and Steve Jobs in their early days
  • PREV