The quick reference guide to Apple's keynotes
Let's Meet At Our Place
DATE
Tuesday, September 12, 2017
DURATION
1 hour, 56 minutes
LOCATION
Steve Jobs Theater
AUDIENCE
Livestream & Press
MASTER OF CEREMONIES
Tim Cook
Pronuntiatio
A high definition 21:9 version is available on Apple's web site, starting after the Beatles intro video
Dispositio
Intro Video
Intro Video
A beautiful overview of Apple Park accompanied by the Beatles' All You Need is Love
0:00
Welcome
Steve's Voice
  • A piano suite plays while Steve's voice tells a darkened theater about creating something wonderful
  • 1:55
    Apple Park
    Tim Cook
  • "I love hearing his voice."
  • Talks about Steve a bit, and dedicates the theater to him
  • Takes a moment to remember those affected by recent hurricanes
  • Shows off some photos and details of Apple Park
  • 9:52
    Retail
    Angela Ahrendts
  • Apple calls them town squares, not stores
  • New stores feature plazas, forums, business rooms, and avenues
  • Discusses some of the Today at Apple sessions available
  • We Made a Video
    We Made a Video
    Today at Apple
  • Shows some photos of the NYC Fifth Avenue store, a new one coming to Champs Elysees in Paris, a plaza in Milan, and Carnegie Library in Washington DC
  • Thanks the 65,000 retail employees
  • 17:10
    Apple Watch
    Tim Cook
  • Last quaster grew over 50% compared to the previous quarter
  • Has moved from the #2 watch in the world to #1
  • Customer satisfaction of 97%: "This is blow-away"
  • We Made a Video
    We Made a Video
    Letters from Apple Watch owners
    22:30
    Apple Watch
    Jeff Williams
  • Recaps some of the features in watchOS 4, announced at WWDC
  • The heartrate sensor in the Apple Watch is the most-used one in the world, and gets three upgrades in watchOS
  • Stanford Medicine is collaborating on heartbeat rhythm research
  • Intro Video
    Intro Video
    Calling a surfer wearing an Apple Watch Series 3
  • Introduces Apple Watch Series 3, with cellular built in
  • It has a new dual-core processor, allowing Siri to talk
  • It has a W2 chip and barametric altemeter
  • Even with all the new things in it, the case is still the same thickness, but the heart sensor sticks out an extra 2 sheets of paper
  • Makes a live call with his watch to Diedre, who is paddling in the middle of the lake
  • Goes rogue to say this is darn close to magic
  • New Hermes bands and a ceramic grey finish
  • Recaps the features of the new Apple Watch
  • Series 3 with cellular starts at $399, and Series 1 sticks around at $249
  • 37:45
    Apple Watch
    Tim Cook
    We Made an Ad
    We Made an Ad
    40 million songs on your wrist
    39:27
    AppleTV
    Tim Cook
  • Just awarded Apple's second Emmy for AppleTV
  • Declares that there have been four inflection points in television quality: Black & White, Color, HD, and now 4K
  • Introduces the new Apple TV 4K
  • 41:27
    AppleTV
    Eddy Cue
  • The new AppleTV 4K has 4K pixels and High Dynamic Range
  • Does a demo of the new AppleTV 4K's new screensavers, UI, and contents
  • The AppleTV 4K contains the A10X Fusion chip
  • iTunes will feature 4K movies from Fox, Lionsgate, Paramount, Universal, WB, and Sony, but not Disney; at the same price and with free upgrades
  • The TV app will come to seven more countries later this year
  • Live sports and live news will be streamable
  • Third Party Demo
    Third Party Demo
    thatgamecompany's Jenova Chen & Mike Lester
    Sky
  • The new AppleTV 4K starts at $179 and comes in two configurations starting September 15
  • 52:43
    iPhone
    Tim Cook
  • Itemizes some of the technologies pioneered with iPhone: the App Store, Retina displays, FaceTime, Siri, Touch ID, and cameras
  • Intro Video
    Intro Video
    iPhone 8
    56:46
    iPhone
    Phil Schiller
  • Reveals the new iPhone 8 and iPhone 8 Plus
  • iPhone 8 has stronger glass, improved display, louder speakers, and the A11 Bionic chip
  • Shows off some photos taken by the new improved 12MP camera sensor
  • The iPhone 8 has special software to do portrait lighting effects
  • The video camera can record 1080p video in 240fps and is calibrated in the factory for AR
  • Shows some clips of AR in action on the iPhone 8
  • Third Party Demo
    Third Party Demo
    Directive Games' Atli Mar
    The Machines
  • iPhone 8 supports wireless charging using the Qi standard
  • The iPhone 8 starts at $699 with 64GB and 256GB configurations
  • 1:15:47
    iPhone
    Tim Cook
    One More Thing...
    One More Thing...
    iPhone X
    Intro Video
    Intro Video
    iPhone X
    1:18:02
    iPhone
    Phil Schiller
  • Details the features of the iPhone X, with the edge-to-edge screen and steel bands
  • 5.8" Super Retina Display at 458ppi using OLED technology
  • Explains the new gestures that replace the home button
  • Quickly covers the progression of unlocking your iPhone, starting with swiping on the original, and Touch ID on the iPhone 5s
  • The iPhone X has a true-depth camera system to run Face ID, and has a neural engine to use machine learning to recognize faces
  • While Touch ID has a 1 in 50,000 chance of matching a random person, while Face ID is one in a million
  • Announces Animoji, animated emojis that track your facial expressions
  • 1:31:21
    iPhone
    Craig Federighi
    Technical Difficulties
    Craig attempts to use Face ID but it prompts for a passcode. He quickly switches to the backup device
  • Does a demo of the gestures on the iPhone X, video playback, Apple Pay, AR facial tracking, and Animoji
  • 1:38:04
    iPhone
    Phil Schiller
  • iPhone X has dual optical stabilization for photos, and portrait photos using the front-facing camera
  • Reiterates the features of the A11 Bionic chip, and teases that it impacts battery life: it's two hours better than the iPhone 7
  • Gives a sneak peak at the AirPower charging mat, available in 2019
  • We Made a Video
    We Made a Video
    Jony Ive narrates and appears in the iPhone X design video
  • The iPhone X will be available to order in October and ships in November starting at $999
  • Shows the complete 2017 iPhone lineup
  • Shows a Wayne Gretzky quote that Steve Jobs liked to use
  • 1:50:00
    Farewell
    Tim Cook
    We Made an Ad
    We Made an Ad
    iPhone X
  • Summarizes the morning's announcements
  • Ends with a Steve Jobs quote about humanity
  • Asks all the Apple employees in the audience to stand
  • Invites everyone to check out the new hands-on area
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