The quick reference guide to Apple's keynotes
Hello Again
DATE
Thursday, October 27, 2016
DURATION
1 hour, 20 minutes
LOCATION
Apple Town Hall
AUDIENCE
Livestream & Press
MASTER OF CEREMONIES
Tim Cook
Pronuntiatio
A high definition version is available on Apple's web site.
Intro Video
Intro Video
Sady's Accessibility Video
0:00
Accessibility
Tim Cook
  • There is a new Accessibility web page on Apple's site
  • 3:47
    iPhone
    Tim Cook
  • Shows a quote from an iPhone 7 review
  • Displays some iPhone 7 customer photos
  • 400 million memories in the Photos app have been viewed
  • 6:00
    iOS
    Tim Cook
  • Shows a quote of a review of iOS 10
  • 60% of users have updated to iOS 10
  • Displays some iPhone 7 Plus portrait photos
  • 8:09
    Apple Pay
    Tim Cook
  • Apple Pay is now available in Japan
  • 8:40
    Apple Maps
    Tim Cook
  • Transit info for Japan is now available
  • 9:14
    Apple Watch
    Tim Cook
  • Shows some quotes of reviews of Apple Watch Series 2
  • Apple Watch Nike+ is available starting tomorrow
  • 10:17
    AppleTV
    Tim Cook
  • There are 8000 apps for AppleTV, 2000 of which are games
  • Announces Minecraft is coming to the AppleTV by the end of the year
  • Third Party Demo
    Third Party Demo
    Twitter's Ryan Troy & Jose Hernandez
    Live video social integration on AppleTV for NFL, NHL, NBA, Bloomberg and Buzzfeed
  • To provide a unified television experience, announces a new app called TV
  • 16:40
    AppleTV
    Jen Folse
  • Does a demo of the TV app and Siri support for live programming
  • 24:20
    AppleTV
    Tim Cook
  • The TV app will be available in the United States in December
  • 25:28
    Mac
    Tim Cook
  • Recaps some of the features of macOS Sierra
  • Says it is the 25th anniversary of the first Apple notebook, the PowerBook 170
  • Classic Six Color Logo Appearance
    Classic Six Color Logo Appearance
    On the PowerBook 170
  • Posits that Apple ushered in notebook innovations like first trackpad, built-in wifi, aluminum unibody design, all-flash storage, all-day battery, and retina screens
  • Intro Video
    Intro Video
    Fly-by of Mac notebooks culminating in the new MacBook Pro
    31:13
    MacBook Pro
    Phil Schiller
  • Available in 13" and 15" sizes in silver and space gray, the new MacBook Pro is thinner and lighter than last generation
  • The trackpad is twice as big and the keyboard has a 2nd-gen butterfly mechanism
  • Shows an IBM 3270 computer from 1971 where the first function keys appeared before showing off the new Touch Bar
  • Touch ID is in the upper-right corner and uses the new T1 chip with a secure enclave
  • 38:55
    MacBook Pro
    Craig Federighi
  • Does a demo of the Touch Bar
  • Pretty Decent Joke
    Pretty Decent Joke
    "To do that, I'm going to do a grand reveal here: my David Copperfield moment"
    Pretty Decent Joke
    Pretty Decent Joke
    "Now Phil's touching eulogy for the function keys may have been a bit premature. I know some of you had some 3270 emulation sessions planned for this afternoon, and good news, they can carry on, because if you hold down the function key, they come right back available to you here."
    Classic Six Color Logo Appearance
    Classic Six Color Logo Appearance
    In an iMessage graphic
    Pretty Decent Joke
    Pretty Decent Joke
    "This is obviously not my personal photo library."
  • Brings up Phil to show fast user switching with Touch ID
  • 47:18
    MacBook Pro
    Phil Schiller
  • Shows the default Touch Bar buttons in Maps, FaceTime, Calendar, iTunes, iWork, iMovie, GarageBand, Terminal, and Xcode
  • The display is brighter and has more colors
  • Goes through some of the specs of the new MacBook Pro, and talks about the new thermal and audio systems
  • There are four Thunderbolt 3 ports using the USB-C connector, and any can be used for charging
  • Goes through an example "build-out" of how the MacBook Pro could be docked to many accessories, including a new LG 5K display that they collaborated with LG on
  • 54:28
    Final Cut Pro
    Susan Prescott
  • Does a demo of Final Cut Pro with the new MacBook Pro
  • 58:55
    MacBook Pro
    Phil Schiller
    Third Party Demo
    Third Party Demo
    Adobe's Bradee Evans
    Photoshop on the new MacBook Pro
    Third Party Demo
    Third Party Demo
    Algoriddim's Karim Morsy
    DJPro
    Pretty Decent Joke
    Pretty Decent Joke
    "I don't know if you guys can tell how much fun I'm having"
  • Microsoft is updating Office apps with Touch Bar support
  • Shows photos of apps that are also getting Touch Bar support: Affinity Designer, Pixelmator, Sketch, and DaVinci Resolve
  • We Made a Video
    We Made a Video
    Jony Ive narrates the MacBook Pro design video
  • Says that they will keep selling the MacBook Air for those who want it, but there will be a new 13" MacBook Pro with function keys and MBA's CPU, starting at $1499, shipping today
  • The 13" MacBook Pro with Touch Bar starts at $1799, and the 15" model starts at $2399, both shipping in 2-3 weeks
  • 1:19:22
    MacBook Pro
    Tim Cook
    We Made an Ad
    We Made an Ad
    QWERTY
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