The quick reference guide to Apple's keynotes
See you on the 7th
DATE
Wednesday, September 7, 2016
DURATION
2 hours, 2 minutes
LOCATION
Bill Graham Auditorium
AUDIENCE
Livestream & Press
MASTER OF CEREMONIES
Tim Cook
Pronuntiatio
A high definition 21:9 version is available on Apple's YouTube channel, with the Carpool Karaoke intro video removed.
Intro Video
Intro Video
Tim Cook does Carpool Karaoke with James Corden and Pharrell Williams
0:00
Apple Music
Tim Cook
  • There will be an exclusive Carpool Karaoke show next year on Apple Music
  • There are now 17 million paid subscribers
  • There's a new design in iOS 10
  • Goes through some of the exclusives for Apple Music subscribers, including the London Festival
  • 3:20
    App Store
    Tim Cook
  • 140 billion apps have been downloaded so far, with 106% growth year over year
  • There are 500,000 games on the store
  • Announces that Mario will be coming to the App Store
  • Third Party Demo
    Third Party Demo
    Nintendo's Shigeru Miyamoto, Bill Trinen and Hideki Konno
    Super Mario Run for iOS
    Pretty Decent Joke
    Pretty Decent Joke
    "You can play while holding onto a handle on the subway, while eating a hamburger, or while eating an apple."
    Bill Trinen, while Shigeru Miyamoto mimes the actions, including sound effects
    12:03
    Education
    Tim Cook
  • Speaks about Apple's partnership with ConnectED, and gives a shoutout to students and teachers in the audience from some ConnectED schools
  • Outlines the donations being given to 114 ConnectED schools this fall
  • Announces a program called Everyone Can Code, featuring the Swift Playgrounds app
  • 15:50
    iWork
    Tim Cook
  • Notes how iWork is also used in the classroom
  • 16:23
    iWork
    Susan Prescott
  • Announces real-time collaboration in all three iWork apps
  • Does a demo of editing this event's Keynote deck in real-time, hitting Escape and receiving updates from three Apple colleagues
  • 20:00
    Apple Watch
    Tim Cook
  • Recaps the initial release and features of the original Apple Watch
  • Shows that Apple Watch is now the second-largest watch brand in the world by revenue, and is #1 in customer satisfaction
  • 22:11
    Apple Watch
    Jeff Williams
  • Gives an overview of the new features in watchOS 3
  • Third Party Demo
    Third Party Demo
    Niantic's John Hanke
    Pokemon Go for Apple Watch
    We Made a Video
    We Made a Video
    Apple Watch Series 2
  • Announces Apple Watch Series 2
  • By sealing every ingress point, except the speaker, which can evacuate its void after a swim, the Apple Watch Series 2 has 50-meter water resistance
  • Shows a bespoke watch-splashing watermill to test the water resistance
  • The S2 system-in-a-package has a dual-core processor and a new GPU, giving apps like Night Sky 4 60fps performance
  • Series 2 has a brighter 1000-nit display and built-in GPS
  • Third Party Demo
    Third Party Demo
    Viewranger's Hannah Catmur
    Viewranger for Apple Watch
  • Series 2 comes in the aluminum and stainless steel finishes, plus a new ceramic model
  • Apple Watch Hermès has new bands in Series 2
  • Announces the new Apple Watch Nike+, with a perforated band
  • Third Party Appearance
    Third Party Appearance
    Nike's Trevor Edwards
  • Apple Watch Series 2 will be priced starting at $369, and the original Apple Watch Series 1 with upgraded dual-core CPU will be kept around for $269
  • 49:43
    iPhone
    Tim Cook
  • Apple has now sold over 1 billion iPhones
  • Recaps some of features of iOS 10
  • Reveals the iPhone 7
  • We Made a Video
    We Made a Video
    Jony Ive narrates the design video for iPhone 7
    57:31
    iPhone
    Phil Schiller
  • Says that there are 10 major new features:
  • 1. A new design, with Jet Black, Black, Silver, Gold, and Rose Gold finishes
  • 2. Home button is now solid-state and force-sensitive
  • 3. Water and dust resistance, with an IP67 protection standard
  • 4. A new camera, with optical image stabilization, larger aperture, and quad-LED flash
  • Live Photos now have stabilization and the ability to edit them
  • The FaceTime camera has been upgraded to 7MP
  • The iPhone 7 Plus has a second telephoto lens
  • Apple challenged the camera team with an extra-credit project: bokeh, which will be available as a software update later this year
  • Explains bokeh by starting with a photo from a "high-end camera", and then reveals it was an iPhone 7 Plus
  • 5. The display is brighter and has a wider color gamut
  • Third Party Demo
    Third Party Demo
    Instagram's Ian Spalter
    Instagram features on the iPhone 7
  • 6. Speakers can now output stereo and are louder
  • 7. EarPods now connect over Lightning, and an adaptor will be included in the box for mini-phono headphones
  • Shows off some noise-cancelation headphones by JBL
  • Explains the removal of the headphone jack with the word "courage", and explains that the port was outdated and other features were fighting for space
  • 8. AirPods are Apple's vision for the future of the audio experience, providing easier-to-use wireless headphones
  • We Made a Video
    We Made a Video
    Jony Ive narrates the design video for AirPods
  • Announces that Beats will be selling headphones that use the W1 wireless chip as well: the Solo3 Wireless, Powerbeats3 Wireless, and BeatsX
  • 9. Apple Pay is coming to Japan with Felica NFC technology, and Japanese transit systems will be added to Apple Maps
  • 10. The A10 Fusion chip has two high-performance cores and two energy-efficient cores, plus a 6-core GPU
  • Shows screenshots of Codemaster's F1 2016 racing game and Adobe's Lightroom
  • Third Party Demo
    Third Party Demo
    ThisGameStudio's Heather Price
    Oz Broken Kingdom
    Pretty Decent Joke
    Pretty Decent Joke
    "Nothing proves performance like 400 flying monkeys"
  • Battery life has been improved, with 1-2 extra hours on average per day
  • We Made a Video
    We Made a Video
    Greg Joswiak narrates the iPhone 7 product video
  • iPhone 7 costs the same as the iPhone 6S starting at $649
  • Pulls a split-second joke, showing the old 16GB starting configuration of the iPhone 6S, before revealing the base model will have 32GB
  • iPhone 7 Plus starts at $769, a $20 increase over the iPhone 6S Plus
  • Reminds us of the iPhone Upgrade Program, and gives a shout-out to those who signed up
  • AirPods will ship in late October for $159
  • 1:46:04
    Farewell
    Tim Cook
  • Recaps the day's announcements
  • Musical Guest
    Musical Guest
    Sia
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