The quick reference guide to Apple's keynotes
Let us loop you in
DATE
Monday, March 21, 2016
DURATION
1 hour, 3 minutes
LOCATION
Apple Town Hall
AUDIENCE
Livestream & Press
MASTER OF CEREMONIES
Tim Cook
Pronuntiatio
A high definition version is available on Apple's YouTube channel.
Dispositio
Intro Video
Intro Video
40 years in 40 seconds
0:40
Welcome
Tim Cook
  • Now more than a billion Apple devices in use around the world
  • Addresses privacy and says Apple will not shrink from this fight
  • Says that Apple has the responsibility to help protect the environment
  • 5:04
    Environment
    Lisa Jackson
  • Energy efficiency and renewable energy sources
  • Apple's goal is to become 100% renewable around the world, and they are at 93% currently
  • They built a 40-megawatt solar farm high enough to allow yaks to graze, in Singapore, they built them on top of apartment buildings.
  • Speaks about the efforts made to move to all-paper packaging, and how important reuse and recycling is to a company like Apple
  • We Made a Video
    We Made a Video
    Dan Riccio narrates a video about Liam, the robot that takes apart iPhones
  • Announces Apple Renew, allowing customers to send in their unwanted Apple products to be disposed of in an environmentally responsible manner
  • 13:07
    Health
    Tim Cook
  • Pivots to Health
  • 13:43
    Health
    Jeff Williams
  • Recalls that ResearchKit was unveiled a year ago, and led to some of the largest medical studies in history
  • We Made a Video
    We Made a Video
    Apple's Divya Nag, Duke Health's Dr. Helen Egger & Dr. Ricky Bloomfield, University of Rochester's Dr. Ray Dorsey, patients Melinda Penkava and Shaina Mims, and John Hopkins's Dr. Gregory Krauss discuss ResearchKit
  • Announces CareKit, an open source framework that allows patients to take an active role in their care, and shows off two example apps on Parkinson's and surgery recovery
  • 23:53
    Apple Watch
    Tim Cook
  • Apple Watch is the #1 selling smart watch in the world
  • Introduces a new woven nylon band, and new colors of existing bands
  • Lowers the starting price of Apple Watch to $299
  • 26:33
    AppleTV
    Tim Cook
  • 5000 apps on the App Store
  • Shows screenshots of various apps
  • Siri search has been expanded to more apps
  • tvOS update available today will add folders, dictation, iCloud Photo Library support and more
  • 30:08
    iPhone
    Greg Joswiak
  • 30 million 4" iPhones sold last year
  • As you may have heard, we're calling it the iPhone SE
  • Has the same chip and camera as the iPhone 6S, and adds Apple Pay
  • Priced at the lowest introductory price for an iPhone ever, at $399, contract-free
  • 38:18
    iOS
    Greg Joswiak
  • Highlights some of the features of iOS 9.3, including Night Shift, password-protected Notes, and app suggestions in the Health app
  • 42:32
    iPad
    Tim Cook
  • They're hearing that many people are moving to iPad Pro as their primary computing device
  • 43:26
    iPad
    Phil Schiller
  • Shows quotes about iPad Pro from Pixar's John Lasseter, Citi's Stephen Gates, and Rapha's Alex Valdman
  • Introduces the 9.7" iPad Pro
  • 200 million 9.7" iPads have been sold
  • 600 million PCs in use today that are over 5 years old
  • 1 million apps in the App Store designed for iPad
  • The true tone display has 1.8% reflectivity and is 25% brighter than iPad Air 2, and adjusts warmer or cooler colors depending on where it is
  • Has the A9X chip, and shows a quote from a review of the original iPad Pro
  • Supports the Smart Keyboard and Apple Pencil
  • Shows a quote of a review of the Apple Pencil
  • Unveils new dongles for the iPad Pro, including a powered USB adaptor
  • Has a 12 megapixel iSight camera and a 5 megapixel FaceTime camera
  • Available at $599 for 32GB, $749 for 128GB, and for the first time, $899 for 256GB
  • We Made a Video
    We Made a Video
    Michael Tchao narrates a video about the iPad Pro 9.7"
    1:00:22
    Farewell
    Tim Cook
  • Summarizes the day's announcements
  • Mentions that this is likely the last time Apple Town Hall will be used for keynotes, as they are moving to the new campus next year
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