The quick reference guide to Apple's keynotes
Hey Siri, give us a hint
DATE
Wednesday, September 9, 2015
DURATION
2 hours, 19 minutes
LOCATION
Bill Graham Auditorium
AUDIENCE
Livestream & Press
MASTER OF CEREMONIES
Tim Cook
Pronuntiatio
A high definition version is available on Apple's YouTube channel.
Dispositio
0:00
Apple Watch
Tim Cook
  • Dispenses with the usual updates
  • Shows photos of Apple Watch being used, and an excerpt of an email from a customer
  • Customer satisfaction of 97%
  • 3:36
    Apple Watch
    Jeff Williams
  • Reviews some of the changes in watchOS 2
  • 10,000 watch apps on the App Store
  • Shows screenshots of watch apps Facebook Messenger, iTranslate, GoPro, and AirStrip
  • Third Party Demo
    Third Party Demo
    AirStrip's Dr. Cameron Powell & Trey Moore
    AirStrip for watchOS
  • Announces Single Tour, Double Tour, and Cuff watch bands by Herm├Ęs
  • We Made a Video
    We Made a Video
    Showing the new finishes and bands of Apple Watch
  • Now available in gold and rose gold anodized aluminum cases, with new leather and fluoroelastomer bands available
  • 15:11
    iPad
    Tim Cook
  • Says this is the biggest news in iPad since the iPad
  • Intro Video
    Intro Video
    Beauty shots of the new iPad Pro
  • Brings an iPad Pro out on stage
  • 18:44
    iPad
    Phil Schiller
  • The new iPad Pro has a 12.9" display, with a width that matches the height of an iPad Air
  • Uses the A9X chip, 1.8 times faster than the A8X
  • Shows a screenshot of iMovie editing three streams of 4K video, and AutoCAD 360 rendering 320,000 objects
  • Has four speakers that can put out three times the audio volume
  • Unveils the Smart Keyboard, which attaches to the new Smart connector
  • Announces the Apple Pencil
  • We Made a Video
    We Made a Video
    Jony Ive highlights the features of the Apple Pencil
  • Shows screenshots of apps that will take advantage of the Apple Pencil
  • Third Party Demo
    Third Party Demo
    Microsoft's Kirk Koenigsbauer
    Office for iPad
    Third Party Demo
    Third Party Demo
    Adobe's Eric Snowden
    Adobe Comp, Photoshop Fix & Photoshop Sketch
    Third Party Demo
    Third Party Demo
    3D4Medical's Irene Walsh
    Complete Anatomy
  • Starts at $799 for 32GB, the Apple Pencil for $99 and the Smart Keyboard for $169
  • We Made a Video
    We Made a Video
    Jony Ive highlights the features of the iPad Pro
  • Briefly mentions the new iPad Mini 4, with the same features of the iPad Air 2
  • 51:43
    AppleTV
    Tim Cook
  • Posits that innovation has stood still in the television space, and that the future of TV is apps
  • Says the solution needs powerful hardware, a modern operating system, new user experience, developer tools and App Store
  • Intro Video
    Intro Video
    New AppleTV
    56:50
    AppleTV
    Eddy Cue
  • The Siri remote has a touch surface, and a voice interface
  • Searching goes across multiple apps
  • 59:11
    AppleTV
    Jen Folse
  • Does a demo of the new AppleTV, showing off the new screensavers, touch and Siri interface, weather, and switching apps
  • 1:05:49
    AppleTV
    Eddy Cue
  • Goes through the Music app
  • Introduces tvOS, which gives the 11 million developers access to an SDK
  • Shows screenshots of the apps Netflix, HBO, Hulu, Galaxy on Fire, Rayman Adventures, Disney Infinty, Guitar Hero, Shadowmatic, Play Kids, Zoba, Maidfire comics, Airbnb, and Zillow
  • Third Party
    Third Party Demo
    Hipster Whale's Andy Sum & Tom Killen
    Crossy Road for AppleTV
    Third Party
    Third Party Demo
    Harmonix's Jon Carter & Mike Fitzgerald
    Beat Sports
    Third Party
    Third Party Demo
    Gilt's Michelle Peluso & Mark Peluso
    Gilt for AppleTV
    Third Party
    Third Party Demo
    MLB.com's Chad Evans
    MLB for AppleTV (and says NHL is coming next year)
  • Goes through the App Store interface
  • Has an A8 chip, and uses Bluetooth for its remote
  • Available next month at $149 for 32GB and $199 for 64GB
  • A developer kit will be available today
  • 1:22:47
    iPhone
    Tim Cook
  • iPhone 6 was the most popular phone ever
  • Intro Video
    Intro Video
    The iPhone 6S and iPhone 6S Plus
    1:26:48
    iPhone
    Phil Schiller
  • The iPhone 6S uses 7000 series aluminum and comes in a new rose gold color
  • We Made a Video
    We Made a Video
    Jony Ive narrates a video about 3D Touch
    1:33:15
    iOS
    Craig Federighi
  • Does a demo of 3D Touch
  • Reveals on-screen that Mac OS X El Capitan will be available September 30
  • Shows third-party apps Dropbox, Facebook, WeChat, and Instagram
  • 1:38:42
    iPhone
    Phil Schiller
  • The iPhone 6S has an A9 chip, 70% faster than the A8
  • Third Party
    Third Party Demo
    PixelToys' Andy Wafer
    Warhammer 40,000 FreeBlade
  • M9 motion coprocessor is now embedded, enabling Hey Siri even when not plugged in
  • Touch ID sensor is twice as fast
  • iSight camera has been upgraded to 12 megapixels, and can take 4K video
  • FaceTime camera upgraded to 5 megapixels, and uses the main iPhone screen as a flash
  • Introduces Live Photos, which bookends the still photo with 1.5 seconds of lower-resolution video at the beginning and end
  • Has faster wireless, and comes with iOS 9
  • Unveils a new Apple app in the Google store to make it easy to transfer your stuff from an Android phone to an iPhone
  • Goes over the new cases
  • Has the same price points and configurations as the iPhone 6
  • Apple will start an installment plan in the United States for those who want a new iPhone every year
  • iOS 9 is available for download next week
  • iCloud storage plans have lower prices
  • 2:00:52
    Farewell
    Tim Cook
    We Made an Ad
    We Made an Ad
    The only thing that's changed is everything
  • Recaps the day's announcements
  • Musical Guest
    Musical Guest
    One Republic
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