These days, you can never tell whether Apple will have a spring keynote or not. For a while, it seemed like a sure thing. New versions of iPhone OS used to have their own spring event every year, but that got moved to WWDC when it was renamed to iOS. Then the new iPads were on a annual spring refresh schedule, but that got moved to the fall with the fourth iPad.
After that, there was no spring event for two years, and Apple effectively had radio silence for the first half of the year until WWDC in both 2013 and 2014.
Then, in the fall of 2014, Tim Cook unveiled the first major new product line designed on his watch.
That event made a big splash, but offered few details. As fashion magazine editors and horologists watched their first Apple keynote, we found out what it looked like, its starting price, and how some of the software worked. We were told to that it would be available in early 2015, meaning three to six months after its introductory keynote.
Could Apple then release it to stores without another keynote? That didn’t feel likely to Apple watchers in early 2015, and anticipation grew as March neared. Most of the speculation preceding the event was what the price of the gold Edition models were going to cost, with guesses ranging from a few thousand to several tens of thousands of dollars.
Apple had prepared videos highlighting each of the three metals used for the three different product lines: aluminum, steel and gold. All three are available on Youtube and on Apple’s web site, but they only showed the first two during the event.