The quick reference guide to Apple's keynotes
Spring Forward
DATE
Monday, March 9, 2015
DURATION
1 hour, 35 minutes
LOCATION
Yerba Buena Center
AUDIENCE
Livestream & Press
MASTER OF CEREMONIES
Tim Cook
Pronuntiatio
A high definition version is available on YouTube.
Apple's event web page has high-quality stream
Dispositio
0:00
Retail
Tim Cook
We Made a Video
We Made a Video
Footage from the opening of the West Lake store in China
  • Aggressive plan to be at 40 stores in China by mid 2016
  • 4:22
    AppleTV
    Tim Cook
    Third Party Appearance
    Third Party Appearance
    HBO's Richard Plepler
    HBO Now
  • 25 million AppleTVs have been sold, and price is reduced to $69
  • 11:04
    iPhone
    Tim Cook
  • 700th million iPhone sold
  • Customer Sat
    Customer Sat
    The customer sat score of 99%
    12:30
    ApplePay
    Tim Cook
  • Adding more banks and retailers, plus using it with vending machines
  • 13:42
    iPhone
    Tim Cook
  • Every major car company is committed to adding CarPlay
  • HomeKit is going well, and HealthKit has 900 apps
  • 15:55
    ResearchKit
    Jeff Williams
  • Introduces ResearchKit, an open source framework for developing medical research apps for iPhone
  • We Made a Video
    We Made a Video
    Speaking with researchers and how ResearchKit will help them
    28:27
    Mac
    Tim Cook
  • For 10 years has outgrown the industry
  • Intro Video
    Intro Video
    The new MacBook
  • Brings the new MacBook out on stage, daring the audience to try to see it when he closes the lid
  • 32:08
    MacBook
    Phil Schiller
  • Details the features of the new MacBook, with retina screen and one USB-C port
  • White Zone
    We Made a Video
    (Of the Disembodied Voice of Jony Ive In the White Phantom Zone)
    Mentions every feature of the MacBook except the headphone port.
    51:04
    MacBook Air
    Phil Schiller
  • Updated with 5th generation Intel chips and Thunderbolt 2
  • 51:23
    MacBook Pro
    Phil Schiller
  • Updated 13" model with force touch trackpad, faster flash storage, and 5th generation Intel chips
  • 52:00
    Apple Watch
    Tim Cook
  • Recaps the features
  • We Made a Video
    We Made a Video
    Christy Turlington Burns using her Apple Watch to train for marathons
    Second Party Appearance
    Second Party Appearance
    Christy Turlington Burns
    1:07:59
    watchOS
    Kevin Lynch
  • Does a live demo of watchOS
  • 1:19:34
    Apple Watch
    Tim Cook
    We Made a Video
    We Made a Video
    Aluminum
    We Made a Video
    We Made a Video
    Steel
  • Reveals pricing and availability of Apple Watch
  • We Made an Ad
    We Made an Ad
    THE WATCH IS COMING
    Memoria

    These days, you can never tell whether Apple will have a spring keynote or not. For a while, it seemed like a sure thing. New versions of iPhone OS used to have their own spring event every year, but that got moved to WWDC when it was renamed to iOS. Then the new iPads were on a annual spring refresh schedule, but that got moved to the fall with the fourth iPad.

    After that, there was no spring event for two years, and Apple effectively had radio silence for the first half of the year until WWDC in both 2013 and 2014.

    Then, in the fall of 2014, Tim Cook unveiled the first major new product line designed on his watch.

    That event made a big splash, but offered few details. As fashion magazine editors and horologists watched their first Apple keynote, we found out what it looked like, its starting price, and how some of the software worked. We were told to that it would be available in early 2015, meaning three to six months after its introductory keynote.

    Could Apple then release it to stores without another keynote? That didn’t feel likely to Apple watchers in early 2015, and anticipation grew as March neared. Most of the speculation preceding the event was what the price of the gold Edition models were going to cost, with guesses ranging from a few thousand to several tens of thousands of dollars.

    Apple had prepared videos highlighting each of the three metals used for the three different product lines: aluminum, steel and gold. All three are available on Youtube and on Apple’s web site, but they only showed the first two during the event.

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