Designed by Apple in California
Over 6 million registered developers
Sold out in 71 seconds
1 million daily visitors in 407 stores
Shows photos of the new Berlin store
Scenes from the opening of the Berlin store
App Store is five years old
900,000 apps have been downloaded 50 billion times
575 million accounts
Developers have been paid $10 billion, three times all other mobile platforms combined
Shows a quote by an angel investor
Thanks developers for their incredible apps
Anki's Boris Sofman
Install base of 72 million Macs
28 million copies of Mountain Lion have been downloaded
Shows six organizations that rank Mac as #1 in customer sat
Mountain Lion was the ninth "big cat" release, they've run out of cats for the tenth release
Announces the new OS X, Mavericks, with Finder Tabs, file tagging, and big applause for new multiple display support. "We're not giving you all multiple displays"
Does a demo of Finder Tabs, tagging, and multiple display support
Shows a smattering of the new technologies in Mavericks, and dives into timer coalescing and compressed memory with more detail
Shows a smattering of features that Safari has pioneered, and highlights the features of the new Safari
Does a demo of Safari's new features
Introduces iCloud Keychain, some notifications and calendar improvements "Absolutely no virtual cows were harmed in the making of this user interface"
Unveils a native Maps app for Mac, with a mapping SDK available to Mac developers
Announces that iBooks will now be available on the Mac
Does a demo of Maps, Calendar, and iBooks apps
"Presenting OS X: Sea Lion"
Developer preview of Mavericks available today, and for users in the fall
"Even without the stitching, the window still sticks right there on the screen"
MacBook Air updated with 4th-generation Haswell Intel chips, giving the 11" model nine hours of battery life, and the 13" model twelve hours
Wifi has been upgraded to 802.11ac
Announces new AirPort Extreme and Time Capsule, with 802.11ac wifi and beamforming
Price of some models have been reduced, and are available today
"Going to do something different" and give us a sneak peak at something they're working on
Advances the slide deck to say "Mac Pro" and let's the audience react
Says he's going to go a little over the top and give it a grand introduction
Uses Intel Xeon chips, up to 12 cores, with fast RAM, flash storage, and Thunderbolt 2
Comes standard with two workstation GPUs, driving up to three 4K displays
Coming later this year
"Can't innovate anymore, my ass"
Over 300 million iCloud accounts
iTunes in the Cloud used 35 billion times to redownload media, and 240 million users have used Game Center
800 billion iMessage messages sent and 7.4 trillion push notifications sent
Unveils iWork for iCloud, allowing users to work on documents using a web browser on a Mac or PC
Does a demo of Pages, Numbers and Keynote using Safari on a Mac, and Chrome on a Windows
"This is a Windows 8 desktop. I have IE and Chrome here. I'm just going to fire up Chrome."
Available as a developer beta today, and to the public later in the year
Over 600 million iOS devices sold
Shows a study that users use iPhone 50% more than Android users use their phone
iOS has a 60% web browsing market share
iPad has a 82% web browsing market share of the tablet market
Has received nine consecutive JD Power customer satisfaction #1 awards
93% of iOS users have upgraded to iOS 6
Announces iOS 7, with a new user interface
Goes through some screenshots of iOS 7: "Your friends never looked more attractive"
Does a demo of the new look of iOS 7, going through apps like Weather, Calendar, iMessage and Mail
"I want you all to look away for a moment while I type in my passcode"
Says there are also ten new features that they'd like to elaborate on
1. Control Center
2. Multitasking improvements, with push triggers, coalesced and opportunistic updates, and intelligent scheduling
3. Safari improvements, with a full-screen interface, smart search field and new tab view
Does a demo of the new Safari, Control Center and how multitasking works in iOS 7
4. AirDrop, negating the need to go around a room bumping into people
5. Camera improvements with a new interface and filters
6. Photos app revamp, organizing them into moments and collections
Does a demo of the Photos app, but can't demo AirDrop since nobody in the audience has iOS 7
Hair Supply is Craig's Game Center username
7. Siri improvements, with a new interface, new voices, and new questions it can answer
8. iOS in the Car, with car manufacturers planning on including it in new cars in 2014
9. App Store improvements, with age categories, apps popular in my current location, and automatic updates
10. Music, with a new interface and iTunes Radio
Does a demo of iTunes Radio
Goes over how Activation Lock works
Available in beta for developers for iPhone today, iPad coming later, and for all users in the fall
Summarizes today's announcements
Designed by Apple in California
There are different levels of spoilers when it comes to Apple keynotes.
Some people don't care and follow along with live blogs as the event unfolds. Others prefer radio silence and avoid all news sites and social media until they have a chance to watch it themselves.
2013 was the first year that Apple really committed to streaming all of their keynotes live, and that has lessened the need for people to be anxious about spoilers, since they're able to watch it at the exact same time as those in the audience reporting on it.
Sometimes Apple itself has to be wary of spoilers too. These keynotes are always built in such a way that maximizes the surprise of each announcement and are almost always ordered such that the most exciting news comes near the end. But what happens when one announcement will spoil another one?
When Craig Federighi announces Finder Tabs, he shows a screenshot from Mavericks that shows several things not yet announced, like Tags in the Finder, and the Maps and iBooks apps in the dock. Clearly, they were unconcerned that an astute viewer would pick up on these, and they would be announced minutes later.
However, later on during the Maps app demo, Federighi shows off his favorite feature, sending a set of directions from the Mac to his iPhone. The iPhone shown on screen sports an iOS 6 user interface. Indeed, I wouldn't be surprised if the screenshot was mocked up; I have not been able to get the feature to work with the iPad I still have on iOS 6. iOS 7 went public a month before Mavericks: September 18 vs October 22.
Of course, iOS 7's completely redesigned user interface was the biggest reveal of the entire keynote, so Apple would be careful to not spoil it prematurely. When Tim Cook did finally reveal it with a Jony Ive-narrated video, he got a standing ovation from about half the audience.
The design of iOS 7 was one of the best-kept secrets that Apple has ever managed to not have spoilt.