The quick reference guide to Apple's keynotes
WWDC '13
DATE
Monday, June 10, 2013
DURATION
1 hour, 53 minutes
LOCATION
Moscone West
AUDIENCE
Livestream & Developers & Press
MASTER OF CEREMONIES
Tim Cook
Pronuntiatio
A high definition version is available on YouTube.
You can download a high definition copy from Apple's Keynote 1080p podcast.
Dispositio
Intro Video
Intro Video
Designed by Apple in California
0:00
Welcome
Tim Cook
  • Over 6 million registered developers
  • Sold out in 71 seconds
  • 3:51
    Retail
    Tim Cook
  • 1 million daily visitors in 407 stores
  • Shows photos of the new Berlin store
  • We Made a Video
    We Made a Video
    Scenes from the opening of the Berlin store
    7:12
    App Store
    Tim Cook
  • App Store is five years old
  • 900,000 apps have been downloaded 50 billion times
  • 575 million accounts
  • Developers have been paid $10 billion, three times all other mobile platforms combined
  • Shows a quote by an angel investor
  • Third Party Demo
    Third Party Demo
    Anki's Boris Sofman
    Anki Drive
  • Thanks developers for their incredible apps
  • 14:55
    Mac
    Tim Cook
  • Install base of 72 million Macs
  • Customer Sat
    Customer Sat
    Shows six organizations that rank Mac as #1 in customer sat
  • 28 million copies of Mountain Lion have been downloaded
  • 17:04
    Mac OS X
    Craig Federighi
  • Mountain Lion was the ninth "big cat" release, they've run out of cats for the tenth release
  • Pretty Decent Joke
    Pretty Decent Joke
    "Presenting OS X: Sea Lion"
  • Announces the new OS X, Mavericks, with Finder Tabs, file tagging, and big applause for new multiple display support. "We're not giving you all multiple displays"
  • Does a demo of Finder Tabs, tagging, and multiple display support
  • Shows a smattering of the new technologies in Mavericks, and dives into timer coalescing and compressed memory with more detail
  • Shows a smattering of features that Safari has pioneered, and highlights the features of the new Safari
  • Does a demo of Safari's new features
  • Introduces iCloud Keychain, some notifications and calendar improvements "Absolutely no virtual cows were harmed in the making of this user interface"
  • Unveils a native Maps app for Mac, with a mapping SDK available to Mac developers
  • Announces that iBooks will now be available on the Mac
  • Does a demo of Maps, Calendar, and iBooks apps
  • Pretty Decent Joke
    Pretty Decent Joke
    "Even without the stitching, the window still sticks right there on the screen"
  • Developer preview of Mavericks available today, and for users in the fall
  • 47:53
    MacBook Air
    Phil Schiller
  • MacBook Air updated with 4th-generation Haswell Intel chips, giving the 11" model nine hours of battery life, and the 13" model twelve hours
  • Wifi has been upgraded to 802.11ac
  • 50:31
    Accessories
    Phil Schiller
  • Announces new AirPort Extreme and Time Capsule, with 802.11ac wifi and beamforming
  • 51:14
    MacBook Air
    Phil Schiller
  • Price of some models have been reduced, and are available today
  • 52:20
    Mac Pro
    Phil Schiller
  • "Going to do something different" and give us a sneak peak at something they're working on
  • Advances the slide deck to say "Mac Pro" and let's the audience react
  • Says he's going to go a little over the top and give it a grand introduction
  • Swearing
    Swearing
    "Can't innovate anymore, my ass"
  • Uses Intel Xeon chips, up to 12 cores, with fast RAM, flash storage, and Thunderbolt 2
  • Comes standard with two workstation GPUs, driving up to three 4K displays
  • Coming later this year
  • 1:00:15
    iCloud
    Tim Cook
  • Over 300 million iCloud accounts
  • iTunes in the Cloud used 35 billion times to redownload media, and 240 million users have used Game Center
  • 800 billion iMessage messages sent and 7.4 trillion push notifications sent
  • 1:02:12
    iWork
    Roger Rosner
  • Unveils iWork for iCloud, allowing users to work on documents using a web browser on a Mac or PC
  • Does a demo of Pages, Numbers and Keynote using Safari on a Mac, and Chrome on a Windows
  • "This is a Windows 8 desktop. I have IE and Chrome here. I'm just going to fire up Chrome."
  • Available as a developer beta today, and to the public later in the year
  • 1:09:30
    iOS
    Tim Cook
  • Over 600 million iOS devices sold
  • Shows a study that users use iPhone 50% more than Android users use their phone
  • iOS has a 60% web browsing market share
  • iPad has a 82% web browsing market share of the tablet market
  • Has received nine consecutive JD Power customer satisfaction #1 awards
  • 93% of iOS users have upgraded to iOS 6
  • Announces iOS 7, with a new user interface
  • White Zone
    We Made a Video
    (Starring People Trapped in a White Phantom Zone)
    Jony Ive
    1:20:54
    iOS
    Craig Federighi
  • Goes through some screenshots of iOS 7: "Your friends never looked more attractive"
  • Pretty Decent Joke
    Pretty Decent Joke
    "I want you all to look away for a moment while I type in my passcode"
  • Does a demo of the new look of iOS 7, going through apps like Weather, Calendar, iMessage and Mail
  • Hair Force One
    Hair Force One
    Hair Supply is Craig's Game Center username
  • Says there are also ten new features that they'd like to elaborate on
  • 1. Control Center
  • 2. Multitasking improvements, with push triggers, coalesced and opportunistic updates, and intelligent scheduling
  • 3. Safari improvements, with a full-screen interface, smart search field and new tab view
  • Does a demo of the new Safari, Control Center and how multitasking works in iOS 7
  • 4. AirDrop, negating the need to go around a room bumping into people
  • 5. Camera improvements with a new interface and filters
  • 6. Photos app revamp, organizing them into moments and collections
  • Does a demo of the Photos app, but can't demo AirDrop since nobody in the audience has iOS 7
  • 1:41:47
    iOS
    Eddy Cue
  • 7. Siri improvements, with a new interface, new voices, and new questions it can answer
  • 8. iOS in the Car, with car manufacturers planning on including it in new cars in 2014
  • 9. App Store improvements, with age categories, apps popular in my current location, and automatic updates
  • 10. Music, with a new interface and iTunes Radio
  • Does a demo of iTunes Radio
  • 1:50:56
    iOS
    Craig Federighi
  • Goes over how Activation Lock works
  • Available in beta for developers for iPhone today, iPad coming later, and for all users in the fall
  • 1:54:17
    Farewell
    Tim Cook
  • Summarizes today's announcements
  • We Made an Ad
    We Made an Ad
    Designed by Apple in California
    Memoria

    There are different levels of spoilers when it comes to Apple keynotes.

    Some people don't care and follow along with live blogs as the event unfolds. Others prefer radio silence and avoid all news sites and social media until they have a chance to watch it themselves.

    2013 was the first year that Apple really committed to streaming all of their keynotes live, and that has lessened the need for people to be anxious about spoilers, since they're able to watch it at the exact same time as those in the audience reporting on it.

    Sometimes Apple itself has to be wary of spoilers too. These keynotes are always built in such a way that maximizes the surprise of each announcement and are almost always ordered such that the most exciting news comes near the end. But what happens when one announcement will spoil another one?

    When Craig Federighi announces Finder Tabs, he shows a screenshot from Mavericks that shows several things not yet announced, like Tags in the Finder, and the Maps and iBooks apps in the dock. Clearly, they were unconcerned that an astute viewer would pick up on these, and they would be announced minutes later.

    However, later on during the Maps app demo, Federighi shows off his favorite feature, sending a set of directions from the Mac to his iPhone. The iPhone shown on screen sports an iOS 6 user interface. Indeed, I wouldn't be surprised if the screenshot was mocked up; I have not been able to get the feature to work with the iPad I still have on iOS 6. iOS 7 went public a month before Mavericks: September 18 vs October 22.

    Of course, iOS 7's completely redesigned user interface was the biggest reveal of the entire keynote, so Apple would be careful to not spoil it prematurely. When Tim Cook did finally reveal it with a Jony Ive-narrated video, he got a standing ovation from about half the audience.

    The design of iOS 7 was one of the best-kept secrets that Apple has ever managed to not have spoilt.

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