The quick reference guide to Apple's keynotes
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DATE
Tuesday, October 23, 2012
DURATION
1 hour, 12 minutes
LOCATION
California Theater
AUDIENCE
Livestream & Press
MASTER OF CEREMONIES
Tim Cook
Pronuntiatio
A high definition version is available on YouTube.
You can download a high definition copy from Apple's Keynote 1080p podcast.
Dispositio
0:00
iPhone
Tim Cook
  • iPhone 5 sold 5 million units the first weekend
  • We Made a Video
    We Made a Video
    Scenes from the iPhone 5's first day of sale
    4:27
    iPod
    Tim Cook
  • Shows a quote from a review of the iPod touch
  • 3 million new iPods already sold
  • 5:23
    iOS
    Tim Cook
  • 200 million devices have been upgraded to iOS 6
  • Reviews some of the features of iOS 6
  • 300 billion iMessages have been sent, 160 million people have joined Game Center, and 70 million photos shared through photo streams
  • 8:46
    App Store
    Tim Cook
  • 35 billion apps downloaded from the App Store
  • $6.5 billion paid out to developers
  • 10:13
    iBooks
    Tim Cook
  • 1.5 million books available in the iBookstore, downloaded 400 million times
  • iBooks updated today with continuous scrolling, better iCloud integration, and Twitter & Facebook integration
  • 12:56
    Mac
    Tim Cook
  • Has outgrown the PC market for the last six years
  • Has been ranked as #1 in customer satisfaction
  • 14:27
    MacBook Pro
    Phil Schiller
  • Shows quotes from reviews for the 15" MacBook Pro with Retina display
  • Reveals the new MacBook Pro 13" with Retina display
  • Starts shipping today for $1699
  • We Made an Ad
    We Made an Ad
    For the pro in all of us
    24:46
    Mac mini
    Phil Schiller
    Pretty Decent Joke
    Pretty Decent Joke
    "You knew there'd be something called mini in this presentation, didn't you?"
  • Reviews the ports on the Mac mini, says the internals have been updated
  • New Mac mini's are available today
  • 26:44
    iMac
    Phil Schiller
  • Shows a photo of the Bondi Blue iMac G3, and then all seven generations of iMac
  • Unveils the new iMac, with edges that are 5mm thin
  • Itemizes some of the new technologies used to build the new iMac: the two aluminum components are joined with friction stir welding, the display is fully laminated to the glass, and the anti-reflective coating applied with a plasma deposition process
  • Introduces the Fusion Drive, which combines a spinning hard drive and flash storage in a single volume
  • 21.5" model available starting at $1299 in November, and the 27" model for $1799 starting in December
  • 38:08
    iPad
    Tim Cook
  • 100 million iPads sold
  • Goes through why people love their iPads
  • Shows a quote from a superintendent about iPads
  • Gives some stats on iBooks textbooks
  • iBooks Author updated with portrait templates, embedded fonts, mathematical expressions, and book updates
  • 46:24
    iPad
    Phil Schiller
  • iPad fourth generation introduced with an A6X chip, Facetime HD camera, improved wireless and a Lightning port
  • Unveils the iPad mini by showing it behind a rotating iPad
  • Has a 7.9" screen with the same resolution as the first two iPads
  • Compares the screen real estate between the iPad mini and a similarly sized Nexus tablet
  • Has a 5 megapixel iSight camera and FaceTime HD camera, with an A5 chip and upgraded wireless system
  • White Zone
    We Made a Video
    (Starring People Trapped in a White Phantom Zone)
    Jony Ive      Michael Tchao      Dan Riccio
  • Available in November starting at $329
  • We Made an Ad
    We Made an Ad
    The iPad and iPad mini playing Heart and Soul
    1:08:44
    iPad
    Tim Cook
  • Reviews the products Apple has released in 2012, and says it has been an incredible year
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