The quick reference guide to Apple's keynotes
We've got a little more to show you
Tuesday, October 23, 2012
1 hour, 12 minutes
California Theater
Livestream & Press
Tim Cook
A high definition version is available on YouTube.
You can download a high definition copy from Apple's Keynote 1080p podcast.
Tim Cook
  • iPhone 5 sold 5 million units the first weekend
  • We Made a Video
    We Made a Video
    Scenes from the iPhone 5's first day of sale
    Tim Cook
  • Shows a quote from a review of the iPod touch
  • 3 million new iPods already sold
  • 5:23
    Tim Cook
  • 200 million devices have been upgraded to iOS 6
  • Reviews some of the features of iOS 6
  • 300 billion iMessages have been sent, 160 million people have joined Game Center, and 70 million photos shared through photo streams
  • 8:46
    App Store
    Tim Cook
  • 35 billion apps downloaded from the App Store
  • $6.5 billion paid out to developers
  • 10:13
    Tim Cook
  • 1.5 million books available in the iBookstore, downloaded 400 million times
  • iBooks updated today with continuous scrolling, better iCloud integration, and Twitter & Facebook integration
  • 12:56
    Tim Cook
  • Has outgrown the PC market for the last six years
  • Has been ranked as #1 in customer satisfaction
  • 14:27
    MacBook Pro
    Phil Schiller
  • Shows quotes from reviews for the 15" MacBook Pro with Retina display
  • Reveals the new MacBook Pro 13" with Retina display
  • Starts shipping today for $1699
  • We Made an Ad
    We Made an Ad
    For the pro in all of us
    Mac mini
    Phil Schiller
    Pretty Decent Joke
    Pretty Decent Joke
    "You knew there'd be something called mini in this presentation, didn't you?"
  • Reviews the ports on the Mac mini, says the internals have been updated
  • New Mac mini's are available today
  • 26:44
    Phil Schiller
  • Shows a photo of the Bondi Blue iMac G3, and then all seven generations of iMac
  • Unveils the new iMac, with edges that are 5mm thin
  • Itemizes some of the new technologies used to build the new iMac: the two aluminum components are joined with friction stir welding, the display is fully laminated to the glass, and the anti-reflective coating applied with a plasma deposition process
  • Introduces the Fusion Drive, which combines a spinning hard drive and flash storage in a single volume
  • 21.5" model available starting at $1299 in November, and the 27" model for $1799 starting in December
  • 38:08
    Tim Cook
  • 100 million iPads sold
  • Goes through why people love their iPads
  • Shows a quote from a superintendent about iPads
  • Gives some stats on iBooks textbooks
  • iBooks Author updated with portrait templates, embedded fonts, mathematical expressions, and book updates
  • 46:24
    Phil Schiller
  • iPad fourth generation introduced with an A6X chip, Facetime HD camera, improved wireless and a Lightning port
  • Unveils the iPad mini by showing it behind a rotating iPad
  • Has a 7.9" screen with the same resolution as the first two iPads
  • Compares the screen real estate between the iPad mini and a similarly sized Nexus tablet
  • Has a 5 megapixel iSight camera and FaceTime HD camera, with an A5 chip and upgraded wireless system
  • White Zone
    We Made a Video
    (Starring People Trapped in a White Phantom Zone)
    Jony Ive      Michael Tchao      Dan Riccio
  • Available in November starting at $329
  • We Made an Ad
    We Made an Ad
    The iPad and iPad mini playing Heart and Soul
    Tim Cook
  • Reviews the products Apple has released in 2012, and says it has been an incredible year
  • PREV