Wednesday, September 12, 2012
Shows photos of the new Barcelona store

The opening of the Barcelona store
380 stores now in 12 countries, with 83 million visitors last quarter
Shows a quote of a review for Mac OS X Mountain Lion
7 million copies of Mountain Lion have been downloaded
Mac notebooks are number one sellers in U.S., with 27% market share
Mac grew 15% year over year, compared to 2% for the PC
Shows a quote of a review for the new iPad
17 million iPads sold last quarter, more than any PC manufacturer's PC lineup
84 million iPads sold cumulatively
iPad market share has gone from 62% last year to 68% this year, and web traffic share of 91%

"I don't know what these other tablets are doing"
Shows some screenshots of apps that enterprise are building
700,000 apps in the App Store, 250,000 designed for iPad
90% of all apps are downloaded at least once a month
400 million iOS devices sold
Shows a quote of an iPhone review from 2007
Displays all five prior iPhone models
Made of glass and aluminum, it is thinner and lighter, giving Apple engineers a challenge in cramming everything in
Has a taller 4" screen, making it easy to use your thumb to reach across
All of Apple's apps have been updated to take advantage of the extra screen real estate, and existing apps will be letterboxes
Shows updated apps from CNN and OpenTable
Adds support for LTE, and shows global cellular partners for the initial rollout
iPhone 5 uses the new A6 chip, twice as fast as the A5

EA Studios' Rob Murray
Real Racing 3 for iOS
iSight camera upgraded with a dynamic low light mode and is covered by a sapphire crystal
Shows some photos taken with the iPhone 5
iCloud now has shared Photo Streams
Shows a panorama photo taken with the iPhone 5
iPhone 5 now has three microphones, an improved speaker, wideband audio, and a Lightning port
Goes through the advantages of the Lightning port, and the various accessories that work with it
Does a demo of the new features of iOS 6

Jony Ive Scott Forstall Bob Mansfield
Has the same pricing as iPhone 4S, and is available in two weeks
iOS 6 will be a free upgrade available for download in a week
Changes gears, this is now an Apple Music event
26 million songs downloaded 20 billion times
Now available in 62 countries, with 435 million accounts
All three stores have been redesigned in iOS, with preview while browsing, Twitter and Facebook integration, and better search
200 million people using iTunes in the Cloud
iTunes has been redesigned with a new interface and new features
Does a demo of the new iTunes, with iCloud integration and Up Next
Summarizes new features of the new iTunes, available in October
350 million iPods sold
iPod nano is redesigned with a bigger 2.5" multi-touch display, more buttons, and a Lightning port
Also has an FM tuner with live pausing, video playback, pedometer, and Bluetooth support
iPod touch is redesigned with a bigger 4" display and A5 chip

NaturalMotion Games's Torsten Reil & Barclay Deeming
Clumsy Ninja
Camera has been upgraded to a 5 megapixel iSight camera with a flash and autofocus
The back has a pop-out button to attach an included iPod touch loop
iPod touch has updated wireless system, with Bluetooth 4 and better wifi, and now includes Siri
To date, 600 million headphones have been shipped by Apple
They've spent three years designing EarPods, their new headphones
New EarPods will be included with the iPod nano, new iPod touch, and iPhone 5
New iPod nano will be $149 for 16GB, and the iPod touch will start at $299 for 32GB

All three iPod models bouncing around and into each other
Reviews the day's announcements