The quick reference guide to Apple's keynotes
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DATE
Wednesday, September 12, 2012
DURATION
1 hour, 59 minutes
LOCATION
Yerba Buena Center
AUDIENCE
Press
MASTER OF CEREMONIES
Tim Cook
Pronuntiatio
A high definition version is available on YouTube.
You can download a high definition copy from Apple's Keynote 1080p podcast.
Dispositio
0:00
Retail
Tim Cook
  • Shows photos of the new Barcelona store
  • We Made a Video
    We Made a Video
    The opening of the Barcelona store
  • 380 stores now in 12 countries, with 83 million visitors last quarter
  • 4:30
    Mac
    Tim Cook
  • Shows a quote of a review for Mac OS X Mountain Lion
  • 7 million copies of Mountain Lion have been downloaded
  • Mac notebooks are number one sellers in U.S., with 27% market share
  • Mac grew 15% year over year, compared to 2% for the PC
  • 6:26
    iPad
    Tim Cook
  • Shows a quote of a review for the new iPad
  • 17 million iPads sold last quarter, more than any PC manufacturer's PC lineup
  • 84 million iPads sold cumulatively
  • iPad market share has gone from 62% last year to 68% this year, and web traffic share of 91%
  • Pretty Decent Joke
    Pretty Decent Joke
    "I don't know what these other tablets are doing"
  • Shows some screenshots of apps that enterprise are building
  • 10:03
    App Store
    Tim Cook
  • 700,000 apps in the App Store, 250,000 designed for iPad
  • 90% of all apps are downloaded at least once a month
  • 11:34
    iOS
    Tim Cook
  • 400 million iOS devices sold
  • 12:06
    iPhone
    Phil Schiller
  • Shows a quote of an iPhone review from 2007
  • Displays all five prior iPhone models
  • Pedestal Reveal
    Pedestal Reveal
    iPhone 5
  • Made of glass and aluminum, it is thinner and lighter, giving Apple engineers a challenge in cramming everything in
  • Has a taller 4" screen, making it easy to use your thumb to reach across
  • All of Apple's apps have been updated to take advantage of the extra screen real estate, and existing apps will be letterboxes
  • Shows updated apps from CNN and OpenTable
  • Adds support for LTE, and shows global cellular partners for the initial rollout
  • iPhone 5 uses the new A6 chip, twice as fast as the A5
  • Third Party Demo
    Third Party Demo
    EA Studios' Rob Murray
    Real Racing 3 for iOS
  • iSight camera upgraded with a dynamic low light mode and is covered by a sapphire crystal
  • Shows some photos taken with the iPhone 5
  • iCloud now has shared Photo Streams
  • Shows a panorama photo taken with the iPhone 5
  • iPhone 5 now has three microphones, an improved speaker, wideband audio, and a Lightning port
  • Goes through the advantages of the Lightning port, and the various accessories that work with it
  • 40:04
    iOS
    Scott Forstall
  • Does a demo of the new features of iOS 6
  • 50:54
    iPhone
    Phil Schiller
    White Zone
    We Made a Video
    (Starring People Trapped in a White Phantom Zone)
    Jony Ive      Scott Forstall      Bob Mansfield
  • Has the same pricing as iPhone 4S, and is available in two weeks
  • iOS 6 will be a free upgrade available for download in a week
  • 1:01:23
    Music
    Tim Cook
  • Changes gears, this is now an Apple Music event
  • 1:02:50
    iTunes
    Eddy Cue
  • 26 million songs downloaded 20 billion times
  • Now available in 62 countries, with 435 million accounts
  • All three stores have been redesigned in iOS, with preview while browsing, Twitter and Facebook integration, and better search
  • 200 million people using iTunes in the Cloud
  • iTunes has been redesigned with a new interface and new features
  • 1:06:45
    iTunes
    Jeff Robbin
  • Does a demo of the new iTunes, with iCloud integration and Up Next
  • 1:14:09
    iTunes
    Eddy Cue
  • Summarizes new features of the new iTunes, available in October
  • 1:14:49
    iPod
    Greg Joswiak
  • 350 million iPods sold
  • iPod nano is redesigned with a bigger 2.5" multi-touch display, more buttons, and a Lightning port
  • Also has an FM tuner with live pausing, video playback, pedometer, and Bluetooth support
  • iPod touch is redesigned with a bigger 4" display and A5 chip
  • Third Party Demo
    Third Party Demo
    NaturalMotion Games's Torsten Reil & Barclay Deeming
    Clumsy Ninja
  • Camera has been upgraded to a 5 megapixel iSight camera with a flash and autofocus
  • The back has a pop-out button to attach an included iPod touch loop
  • iPod touch has updated wireless system, with Bluetooth 4 and better wifi, and now includes Siri
  • To date, 600 million headphones have been shipped by Apple
  • They've spent three years designing EarPods, their new headphones
  • White Zone
    We Made a Video
    (About Jony Ive Trapped in White Phantom Zone With Lots of Ear Canals)
  • New EarPods will be included with the iPod nano, new iPod touch, and iPhone 5
  • New iPod nano will be $149 for 16GB, and the iPod touch will start at $299 for 32GB
  • 1:38:28
    Music
    Tim Cook
    We Made an Ad
    We Made an Ad
    All three iPod models bouncing around and into each other
  • Reviews the day's announcements
  • Musical Guest
    Musical Guest
    Foo Fighters
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