The quick reference guide to Apple's keynotes
WWDC '12
DATE
Monday, June 11, 2012
DURATION
1 hour, 54 minutes
LOCATION
Moscone West
AUDIENCE
Developers & Press
MASTER OF CEREMONIES
Tim Cook
Pronuntiatio
A high definition version is available on YouTube.
You can download a high definition copy from Apple's Keynote 1080p podcast.
Dispositio
Intro Video
Intro Video
Siri doing stand-up
2:18
Welcome
Tim Cook
  • Sold out in 1 hour and 43 minutes
  • 3:44
    App Store
    Tim Cook
  • 400 million accounts have downloaded 30 billion apps
  • 650,000 apps in the App Store, with 225,000 designed for iPad
  • Developers have been paid $5 billion
  • We Made a Video
    We Made a Video
    Compilation of developers' stories
  • Says today there will be exciting changes to the laptop lineup, plus new versions of Mac OS X and iOS
  • 16:16
    MacBook Air
    Phil Schiller
  • MacBook Air is updated to 3rd-generation Intel Ivy Bridge chips
  • Can now configure with 8GB of RAM and 512GB of faster flash storage
  • Competitors have color-coded USB 2 and 3 ports, with Macs all ports will support both USB 2 and 3
  • All models except the entry-level one get price reductions
  • 20:41
    MacBook Pro
    Phil Schiller
  • The existing MacBook Pro models get similar updates
  • "I'm going to make a little bit of room on the slide here" as he shows a fifth laptop covered by a black cloth
  • Says the MacBook Air was their reimagining of what a consumer notebook would be like in the future; and now they're asking what a next generation pro notebook would look like
  • Pedestal Reveal
    Pedestal Reveal
    MacBook Pro 15" with Retina Display
  • The new MacBook Pro is a quarter thinner, lighter, and has a retina display
  • Aperture and Final Cut Pro X get major updates today to handle the retina screen
  • Shows some images from updated apps Adobe Photoshop, Autodesk's AutoCAD, and Blizzard's Diablo 3
  • Goes through the components inside and the ports outside
  • White Zone
    We Made a Video
    (Starring People Trapped in a White Phantom Zone)
    Jony Ive      Bob Mansfield      Craig Federighi
  • Starting price of $2199 and starts shipping today
  • 43:41
    Mac OS X
    Craig Federighi
  • Install base of 66 million Mac users
  • 26 million copies of Mac OS X Lion downloaded
  • Mac OS X Mountain Lion has 200 new features, will go over eight today
  • 1. iCloud, including Messages, Reminders and Notes apps
  • Does a demo of the iCloud service on Mac
  • Hair Force One
    Hair Force One
    Brings up a note with name ideas for his band, including Hair Supply
  • 2. Notification Center
  • 3. Dictation
  • 4. Sharing is easier in many apps, and has Twitter and Facebook integration
  • 5. Safari improvements, with a unified search field and iCloud tabs
  • Does a demo of the new Safari features, sharing, notifications and dictation
  • 6. Power Nap, which updates the Mac while it isn't being used
  • 7. AirPlay Mirroring
  • 8. Game Center
  • Does a demo of AirPlay Mirroring and Game Center, playing the CSR Racing game with a Stig-like Mr. X
  • Hair Force One
    Hair Force One
    Game Center username is Hair Force One
  • Highlights some features for China, with easier input, dictionary, and support for many Chinese services
  • Will be available for users in July for $19.99
  • 1:08:36
    iOS
    Scott Forstall
  • 365 million iOS devices sold
  • 7 billion push notifications sent every day, for a total of 1.5 trillion so far
  • 140 million iMessage users have sent 150 billion messages, more than a billion per day
  • 10 billion tweets have been sent from iOS 5
  • 130 million Game Center accounts
  • Announces iOS 6
  • Does a demo of the new things that you can ask Siri, such as questions about sports, restaurants, and movies, plus the ability to launch apps
  • Siri will add an eyes-free mode, and is available in many more countries
  • iOS 6 adds Facebook integration, a way to deal with unwanted calls in the Phone app, FaceTime over cellular, Safari and Mail improvements, and Shared Photo Streams
  • New Passbook app for keeping track of boarding passes and loyalty cards
  • Guided Access to lock down the device to one app
  • A new Maps app with Apple cartography, with crowd-sourced traffic, turn-by-turn navigation, and Flyover
  • Does a demo of the new Maps app
  • Briefly reviews some of the other new features and APIs in iOS 6
  • Available as a beta for developers today, and to users in the Fall
  • 1:50:10
    Farewell
    Tim Cook
  • Summarizes the day's announcements
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