The quick reference guide to Apple's keynotes
Let's talk iPhone
DATE
Tuesday, October 4, 2011
DURATION
1 hour, 37 minutes
LOCATION
Apple Town Hall
AUDIENCE
Press
MASTER OF CEREMONIES
Tim Cook
Pronuntiatio
A standard definition version is available on YouTube.
You can download a high definition copy from Apple's Keynote 1080p podcast.
Dispositio
0:00
Welcome
Tim Cook
  • Tim Cook's first product launch since being named CEO. "I'm sure you didn't know that"
  • Notes that the Apple Town Hall was where the original iPod and last year's MacBook Air was unveiled
  • 2:25
    Retail
    Tim Cook
  • Shows photos of new stores in Shanghai and Hong Kong
  • We Made a Video
    We Made a Video
    Opening of the Hong Kong store
  • Now 6 stores in China, 357 worldwide in 11 countries
  • 6:40
    Mac
    Tim Cook
  • Shows quote of review for Mac OS X Lion
  • Lion has been downloaded 6 million times, 80% growth over Snow Leopard
  • Shows quote of review for MacBook Air
  • 23% growth for Mac year over year, approaching 60 million users
  • 23% market share for Mac
  • 10:35
    Music
    Tim Cook
  • iPod is the #1 music player in the world, with a market share of 78%
  • Over 300 million iPods sold
  • Calls it a mature market, with 45 million sold in the last year
  • iTunes is #1 music store in the world, with 20 million songs available
  • 13:33
    iPhone
    Tim Cook
  • iPhone is the #1 smartphone in the world, with 125% growth year over year, and #1 in customer satisfaction
  • Only 5% market share worldwide of handsets, sees a tremendous opportunity
  • 16:13
    iPad
    Tim Cook
    Customer Sat
    Customer Sat
    "The customer sat rating for this product, show there's a lot of love for this product"
  • Shows photos of iPads in schools, universities, cockpits, hospitals, boardrooms
  • iPad is the #1 selling tablet in the world, with 74% market share in the US
  • Shows a quote from review for iPad
  • 250 million iOS devices sold
  • 20:46
    iOS
    Scott Forstall
  • iOS has 43% market share in the US, 61% for mobile browser usage
  • 500,000 apps in the App Store, 140,000 designed for iPad
  • 18 billion apps downloaded, at a rate now of 1 billion per month
  • $3 billion paid to developers
  • New app available called Cards, allowing user to create and send cards
  • Recaps the ten major new features of iOS 5, available for free download next week
  • 33:59
    iCloud
    Eddy Cue
  • Recaps how iCloud works
  • Announces new Find my Friends app
  • iCloud provides 5GB of storage for free, with new paid tiers for extra storage
  • Reviews iTunes Match features
  • We Made a Video
    We Made a Video
    Vignette of iCloud experiences
    45:36
    iPod
    Phil Schiller
  • iPod nano updated with new software, with bigger icons, out-of-the-box support for running, and new clock faces for people who like to wear theirs as a watch
  • iPod touch updated with iOS 5, giving users the ability to text using iMessage
  • Drops price for 8GB model to $199, and now offers it in white
  • 52:10
    iPhone
    Phil Schiller
  • Introduces the iPhone 4S, with a dual-core A5 chip
  • Third Party Demo
    Third Party Demo
    Epic Games' Mike Capps & Donald Mustard
    Infinity Blade 2
  • Battery improved to 8 hours 3G talk time
  • Antennas can switch between two antennas for send and receive,
  • Can theoretically do 14.4 Mbps download, what the competitors call 4G
  • Has the ability to connect to both GSM and CDMA
  • Camera upgraded to 8 megapixels with backside illumination, with improved face detection, better white balance, and a faster time to first photo
  • Shows some sample photos from the iPhone 4S
  • Video recording now at 1080p, with image stabilization and temporal noise reduction
  • We Made a Video
    We Made a Video
    A ballooning expedition shot with the iPhone 4S
  • Can now mirror your iPhone screen to a television using AirPlay or a physical dongle
  • Voice recognition has been a let down so far with technology, with a very spartan vocabulary
  • Introduces Siri, exclusive to iPhone 4S
  • 1:13:20
    Siri
    Scott Forstall
  • Does a demo of Siri, asking about the weather, setting an alarm clock, getting stock market updates, finding Greek restaurants, getting directions, and handling messages and reminders
  • Integrated with Wikipedia for web searches, and Wolfram Alpha for scientific queries
  • 1:25:15
    iPhone
    Phil Schiller
  • Reviews features of Siri
  • White Zone
    We Made a Video
    (Starring People Trapped in a White Phantom Zone)
    Greg Joswiak      Scott Forstall      Bob Mansfield
  • Available for the usual $199 starting price, and also with 64GB for $399
  • 1:34:50
    Farewell
    Tim Cook
  • Reviews today's announcements
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