The quick reference guide to Apple's keynotes
WWDC '11
DATE
Monday, June 6, 2011
DURATION
1 hour, 58 minutes
LOCATION
Moscone West
AUDIENCE
Developers & Press
MASTER OF CEREMONIES
Steve Jobs
Pronuntiatio
A high definition version is available on YouTube.
You can download a high definition copy from Apple's Keynote HD podcast.
Dispositio
0:00
Welcome
Steve Jobs
  • WWDC sold out in two hours
  • Hardware is the brain, software is their soul
  • Today is all about software: OS X Lion, iOS 5 and some cloud stuff
  • 3:11
    Mac OS X
    Phil Schiller
  • Over 54 million active Mac users
  • Macs grew by 28% year over year "In my book that's an ass kicking"
  • 73% of Macs sold are notebooks
  • Shows what Mac OS X looked like 10 years ago on launch
  • Lion has 250 new features, will go through 10 key features today
  • 1. Multi-touch gestures
  • Scroll bars only appear when needed, giving you a more beautiful content window
  • 2. Full screen apps
  • Shows a list of 15 apps that now take advantage of full screen mode
  • 3. Mission Control
  • 10:36
    Mac OS X
    Craig Federighi
  • Does a demo of multi-touch gestures, full screen apps, and Mission Control
  • Shows off the new face-recognition features of Photo Booth
  • 16:03
    Mac OS X
    Phil Schiller
  • 4. Mac App Store
  • Autodesk has seen a million new users, Feral Interactive has doubled revenue, and Pixelmator has seen its revenue quadruple
  • $1M in first 20 days
  • 5. Launchpad
  • 6. Resume
  • 7. Auto Save
  • 8. Versions
  • 23:23
    Mac OS X
    Craig Federighi
  • Does a demo of Launchpad, Mac App Store, and the new document features
  • 27:41
    Mac OS X
    Phil Schiller
  • 9. AirDrop
  • 10. A redesigned version of Mail
  • 31:24
    Mac OS X
    Craig Federighi
  • Does a demo of Mail
  • 34:17
    Mac OS X
    Phil Schiller
  • Briefly goes through some of the other new features of Lion
  • Available only in the Mac App Store for $29.99 in July
  • Developer preview available today
  • 37:38
    iOS
    Scott Forstall
  • Over 200 million iOS devices sold
  • Has 44% of the mobile market
  • 25 million iPads sold in first 14 months
  • 15 billion songs sold in the iTunes store
  • 130 million books downloaded from the iBookstore
  • 425,000 apps on the app store, 90,000 designed for the iPad
  • 14 billion app downloaded from the store
  • Apple paid out $2.5 billion to developers so far
  • Shows photos of some new third-party apps
  • 225 million accounts
  • Goes through 10 new features of iOS 5
  • 1. Notification Center
  • 2. Newsstand
  • 3. Twitter integration
  • 4. Improved Safari, with a reading mode and list for saving articles for later
  • Does a demo of the new Safari and Twitter features
  • 5. Reminders
  • 6. New camera features, including a shortcut, and the ability to use the volume up button to take the picture
  • 7. Improved mail, with rich text formatting, indentation control, draggable addresses, flagging, full search
  • Does a demo of some of these new features
  • 8. PC Free
  • We're living in a Post PC world, so let's allow iOS devices to not need a computer to setup
  • 9. Game Center improvements
  • 10. iMessage
  • 1:13:18
    iOS
    Greg Joswiak
  • Participates in a demo with Scott showing notifcations and iMessage
  • 1:15:37
    iOS
    Scott Forstall
  • Summarizes new features of iOS 5
  • Highlights other new features and APIs in iOS 5
  • Developers get a release today, users get it in the fall
  • 1:19:00
    iCloud
    Steve Jobs
  • "I'll try not to blow it"
  • Introduces iCloud
  • 10 years ago, had the insight that the PC would be your digital hub
  • "Keeping these devices in sync has driven us crazy"
  • Demote the Mac to just be another device, and move the hub to the cloud
  • Particularly not just a hard drive in the cloud like DropBox or iDisk
  • "It just works"
  • Pretty Decent Joke
    Pretty Decent Joke
    "Why should I believe them? They're the ones who brought me MobileMe?"
  • "It wasn't our finest hour. We learned a lot."
  • Contacts, calendar and mail rewritten for iCloud
  • MobileMe no longer exists, iCloud is free replacement
  • App Store allows redownloading of apps
  • iBookstore allows redownloading of books
  • Adding wireless backup to iCloud
  • Documents in the Cloud, adding iCloud support to Pages, Numbers and Keynote
  • 1:31:47
    iWork
    Roger Rosner
  • Does a demo of iCloud integration with Keynote and Pages
  • 1:34:20
    iCloud
    Steve Jobs
  • Apple has been working for 10 years to get rid of the file system
  • Photo Stream allows temporary cloud storage of photos for 30 days, and syncs them to AppleTV and PCs as well
  • 1:40:56
    iCloud
    Eddy Cue
  • Does a demo of Photo Stream with a Lightning McQueen toy car
  • 1:42:54
    iCloud
    Steve Jobs
  • Summarizes Photo Stream
  • Introduces iTunes in the Cloud, allowing the redownloading of songs
  • 1:45:46
    iCloud
    Eddy Cue
  • Does a demo of iTunes in the Cloud
  • 1:48:26
    iCloud
    Steve Jobs
  • Summarizes the new iCloud apps, all free
  • Users get 5 GB of free storage
  • Developer beta available today, iTunes in the Cloud beta for all users in iOS 4.3 today
  • One More Thing...
    One More Thing...
    iTunes Match
  • Three ways to deal with music you've ripped yourself: can sync new devices, buy those songs on iTunes, or use the new iTunes Match
  • Matches your ripped music to the 18 million songs in the iTunes store
  • Compares that to uploading your music library to Amazon or Google
  • "If you don't think we're serious about this, you're wrong"
  • Shows photo of the Maiden, North Carolina data center
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