The quick reference guide to Apple's keynotes
Special Music Event
Wednesday, September 1, 2010
1 hour, 11 minutes
Moscone West
Livestream & Press
Steve Jobs
A standard definition version is available on YouTube.
You can download a standard definition copy from Apple's Keynote podcast.
Steve Jobs
  • "My partner in crime is here today, Steve Wozniak. Stand up!"
  • Shows photos Fifth Avenue store in NYC, Opera House in Paris, second China store in Shanghai, Covent Garden in London
  • Stores now in 10 countries
  • Macworld Expo used to get 30,000 people, some days we get a million visitors
  • 5:01
    Steve Jobs
  • 120 million iOS devices shipped
  • 230,000 activations per day, suggests that the competition is counting upgrades in their activation numbers
  • 6.5 billion downloads from App Store, 200 every second: "Pew, there's another 200"
  • 250,000 apps in the store, 25,000 designed for iPads
  • iOS 4.1 out next week, has bug fixes, HDR photos, HD video upload, TV show rentals, Game Center
  • Third Party Demo
    Third Party Demo
    Epic Games' Mike Capps & Donald Mustard
    Project Sword for iOS
  • Sneak peak at iOS 4.2 coming later in the year, it includes wireless printing and AirPlay
  • AirPlay replaces AirTunes, adding video and photo streaming over Wifi
  • Does a demo of iOS 4.2 on iPad, showing multitasking and folders
  • 19:58
    Steve Jobs
  • 275 million iPods sold
  • Every year we try to improve iPods, make them better for our users
  • All-new designs for every iPod model (where "every iPod model" means "all iPod models except iPod Classic")
  • Shows the history of the iPod shuffle, and says users missed the buttons
  • They're bringing them back in the new fourth-generation iPod shuffle, $49 for 2GB
  • Shows the history of the iPod nano, listing the new features on each model, but not mentioning the video playing or video recording features of 3rd-, 4th- and 5th-gen models
  • New sixth generation model moves to multi-touch
  • One of our board of directors is going to clip it onto his arm as a watch
  • Does a demo of the iPod nano
  • 8GB for $149, 16Gb for $179
  • The iPod touch is the iPhone without a phone, and the #1 portable game player
  • New fourth-generation iPod touch has a retina display, A4 chip, gyroscope, front facing camera for FaceTime, rear camera for HD video recording
  • 8GB for $229, 32GB for $299 and 64GB for $399
  • We Made an Ad
    We Made an Ad
    a new way to nano
    We Made an Ad
    We Made an Ad
    All kinds of fun
    Steve Jobs
  • Users have downloaded 11.7 billion songs, 450 million TV episodes, 100 million movies, and 35 million books
  • 160 million accounts
  • iTunes 10 gets a new logo
  • Gets some design tweaks, introduces Ping, a social network for music.
  • Does a demo of Ping
  • 50:20
    Steve Jobs
    One More Thing...
    One More Thing Hobby...
  • Original AppleTV not a huge hit, but users love them
  • Goes through what they've learned from the first AppleTV
  • Introduces the new AppleTV, with streaming instead of syncing, no storage management, and television show rentals
  • ABC and Fox the two studios willing to try renting television shows
  • Adds Netflix, YouTube, Flickr apps
  • Does a demo of the new AppleTV, including how AirPlay works, streaming from an iPad to the AppleTV
  • Musical Guest
    Musical Guest
    Chris Martin