The quick reference guide to Apple's keynotes
Get a sneak peak into the future of iPhone OS
DATE
Thursday, April 8, 2010
DURATION
1 hour
LOCATION
Apple Town Hall
AUDIENCE
Press
MASTER OF CEREMONIES
Steve Jobs
Pronuntiatio
A standard definition version is available on YouTube.
You can download a standard definition copy from Apple's Keynote podcast.
Dispositio
0:00
iPad
Steve Jobs
  • Shows some review quotes for iPad
  • 300,000 sold on the first day, 450,000 through today
  • 250,000 iBooks downloaded on the first day, 600,000 through today
  • 1 million apps downloaded for iPad on the first day, 3.5 million through today
  • 3:33
    App Store
    Steve Jobs
  • 185,000 apps in the App Store, downloaded 4 billion apps times
  • Shows some screenshots of iPad apps in the store
  • Pretty Decent Joke
    Pretty Decent Joke
    "Where would we be without an accordion?"
    7:08
    iPhone
    Steve Jobs
  • iPhone has a 64% mobile browser usage market share
  • 50 million iPhones have been sold to date, plus 35 million iPod touches
  • 8:35
    iPhone OS
    Steve Jobs
  • iPhone OS 4 has 1500 new APIs and 100 new features, will go through seven tentpole features today
  • 1. Multitasking - "Now we weren't the first to this party, but we'll be the best"
  • Does a demo of multitasking
  • 16:00
    iPhone OS
    Scott Forstall
  • Goes through the different ways that multitasking works in iPhone OS 4, starting with background audio
  • Third Party Demo
    Third Party Demo
    Pandora's Tim Westergren & Tom Conrad
    Pandora for iPhone
  • Next multitasking service is voice over IP
  • Third Party Demo
    Third Party Demo
    Skype's David Ponsford & John Chang
    Skype for iPhone
  • Goes through other multitasking services of background location, push notifications, local notifications, task completion, and fast app switching
  • 31:39
    iPhone OS
    Steve Jobs
  • 2. Folders
  • Does a demo of how folders works in iPhone OS 4
  • 3. Enhanced mail, with a unified inbox, fast inbox switching, organize by thread, open attachments in other apps
  • 4. iBooks for iPhone and iPod touch
  • 40:02
    iPhone OS
    Scott Forstall
  • 5. New enterprise features, with better data protection, mobile device management, wireless app distribution, multiple Exchange accounts, and SSL VPN support
  • 6. Game Center, as a developer preview
  • 43:55
    iPhone OS
    Steve Jobs
  • 7. iAd, a mobile advertising network
  • Posits that search is king of the desktop, but in mobile, users don't search, they spend their time in apps
  • Estimates that there is the potential for a billion ad impressions per day
  • Shows a business school 101 diagram comparing the interactivity of web ads and emotion of television ads, saying that iAd will trump both
  • Does a demo of some iAds that they've created in-house for brands that they love
  • iPhone OS 4 will be available for developers today, to iPhone and iPod touch users in the summer, and for iPad in the fall
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