The quick reference guide to Apple's keynotes
Come see our latest creation
DATE
Wednesday, January 27, 2010
DURATION
1 hour, 33 minutes
LOCATION
Yerba Buena Center
AUDIENCE
Press
MASTER OF CEREMONIES
Steve Jobs
Pronuntiatio
A standard definition version is available on YouTube.
You can download a standard definition copy from Apple's Keynote podcast.
Dispositio
0:00
iPod
Steve Jobs
  • 250 million iPods sold
  • 1:33
    Retail
    Steve Jobs
  • 284 stores with 50 million visitors last quarter
  • Shows photos of the newest store on Broadway in New York City
  • 2:33
    App Store
    Steve Jobs
  • 140,000 apps in the App Store, downloaded 3 billion times
  • 3:11
    Financial
    Steve Jobs
  • Shows photo from 1976 of Steve Wozniak and Steve Jobs tinkering on an Apple I
  • Did $15.6 billion in revenue the last holiday quarter
  • Points out that most products they sell are mobile devices, which makes them the largest mobile devices company by revenue
  • 5:24
    iPad
    Steve Jobs
  • Shows a quote from the WSJ about the last time there was tablet excitement, it had commandments on it
  • Shows a photo of the original PowerBook from 1991, the first with TFT screen and an integrated pointing device
  • Classic Six Color Logo Appearance
    Classic Six Color Logo Appearance
    On the PowerBook
  • Shows a photo of the iPhone from 2007
  • Asks if there's room for a device in between phones and laptop, and posits that such a device would need to be better at browsing the web, doing email, viewing photos and videos, listening to music, playing games, and reading eBooks
  • Dismisses netbooks as cheap laptops that aren't better at anything
  • Shows their solution, the iPad
  • Goes through and then demos browsing the web, doing email, viewing photos, using a calendar, address book, maps, listening to music, watching YouTube and iTunes movies
  • Laughs when we see a New York Times article headlined "Get your non-Apple news here"
  • Goes through the hardware design
  • Powered by the 1GHz Apple A4 chip
  • Has a 10 hour battery, enough for a flight from San Francisco to Tokyo
  • 29:48
    App Store
    Scott Forstall
  • Recaps success of App Store
  • Does a demo of how all iPhone apps will run on the iPad out of the box, either pixel perfect, or pixel doubled for full screen
  • Apple has rewritten all of their apps to take advantage of iPad's screen real estate
  • The SDK has been enhanced to allow third party developers to update their apps to also take advantage of the iPad
  • Prediction of another gold rush
  • Third Party Demo
    Third Party Demo
    Gameloft's Mark Hickey
    Nova for iPad
    Third Party Demo
    Third Party Demo
    New York Times' Martin Nisenholtz, Jennifer Brooke, and Adam Caplan
    NYT for iPad
    Third Party Demo
    Third Party Demo
    Brushes' Steve Sprang
    Brushes for iPad
    Third Party Demo
    Third Party Demo
    EA's Travis Boatman
    Need for Speed Shift for iPad
    Third Party Demo
    Third Party Demo
    MLB.com's Chad Evans & Tracy Pessen
    MLB for iPad
    51:20
    iBooks
    Steve Jobs
  • Compliments Amazon with their Kindle, says they're going to stand on their shoulders
  • Have five of the big six publishers in the new iBookstore
  • Does a demo of iBooks and the iBookstore
  • 56:50
    iWork
    Steve Jobs
  • Initial internal reaction a year ago was skepticism at bringing iWork to the iPad, but iPad is powerful enough and they came up with user interface ideas that worked
  • 57:49
    iWork
    Phil Schiller
  • Shows and demos the new versions of Keynote, Pages and Numbers for iPad
  • Documents are exportable between with the Mac versions
  • Each priced separately for $9.99
  • 1:10:40
    iPad
    Steve Jobs
  • iPad syncs over USB with iTunes
  • Models of iPad with 3G cellular data will be available, with AT&T plans of $14.99 for 250 MB or $29.99 for unlimited data per month
  • Hope to have international cellular data deals in place by June, however all 3G models are unlocked
  • Pundits have been saying it'll be priced under a thousand dollars, code for $999
  • Available starting at $499 in 60 days for wifi models. Cellular models an extra 30 days and $130
  • Shows some accessories: a dock, keyboard dock, and case
  • White Zone
    We Made a Video
    (Starring People Trapped in a White Phantom Zone)
    Jony Ive      Phil Schiller
    Scott Forstall      Bob Mansfield
  • Is this third category device far better at these key things? "We think we got the goods"
  • Gives a summation statement for the iPad: "Our most advanced technology in a magical & revolutionary device at an unbelievable price"
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