The quick reference guide to Apple's keynotes
WWDC '09
DATE
Monday, June 9, 2009
DURATION
2 hours, 1 minute
LOCATION
Moscone West
AUDIENCE
Developers & Press
MASTER OF CEREMONIES
Phil Schiller
Pronuntiatio
A standard definition version is available on YouTube.
You can download a standard definition copy from Apple's Keynote podcast.
Dispositio
Intro Video
Intro Video
PC having difficulty welcoming developers to WWDC. Mac nails it.
1:40
Welcome
Phil Schiller
  • WWDC is sold out
  • The growth curve of active users of OS X has shot up (by cleverly including iPhone users)
  • 4:27
    MacBook Pro
    Phil Schiller
  • Reviews how most of the notebook line has been moved to a unibody enclosure
  • Shows the newly updated 15" MacBook Pro, with longer-life built-in battery and SD card slot
  • Mentions the 17" MacBook Pro will get a spec bump today as well
  • Promotes the 13" MacBook to Pro, giving it a backlit keyboard on all configs, an SD card slot, and bringing back the Firewire port
  • 14:38
    MacBook Air
    Phil Schiller
  • Announces a spec bump and price drop for the MacBook Air
  • 16:15
    Mac OS X
    Bertrand Serlet
  • Quotes a review of Mac OS X Leopard
  • Notes a sharp contrast compared with Windows
  • Microsoft
    Microsoft Opprobrium
    "Microsoft has dug quite a big hole for themselves with Vista."
  • Snow Leopard has refinements like Finder rewritten in Cocoa, a faster installation, and the ability to use the trackpad to draw Chinese characters
  • Safari 4 ships today for Leopard, Tiger and Windows
  • Introduces QuickTime X, with ColorSync, hardware acceleration and HTTP streaming
  • 26:39
    Mac OS X
    Craig Federighi
  • Does a demo of the dock, Finder, Safari 4, and QuickTime X
  • 33:17
    Mac OS X
    Bertrand Serlet
  • Snow Leopard is 64-bit
  • Grand Central Dispatch takes advantage of multi-core Macs
  • OpenCL uses the computing power of the graphics cards for non-graphic uses
  • Microsoft Exchange support built in Snow Leopard
  • 40:42
    Mac OS X
    Craig Federighi
  • Does a demo of Exchange access in Mail, iCal and Address Book
  • 44:17
    Mac OS X
    Bertrand Serlet
  • Snow Leopard will be available for Intel Macs for $29 in September
  • 46:55
    iPhone OS
    Scott Forstall
  • 50,000 apps in the store
  • We Made a Video
    We Made a Video
    App developers talking developing apps
    Igloo's Nathan Hunley, MLB's Chad Evans, Airstrip's Trey Moore & Cameron Powell, Gameloft's Michel Guillemot
  • Reviews the user features coming in iPhone OS 3 already announced at last keynote
  • Introduces Find my iPhone
  • Reviews the new APIs in the SDK in iPhone OS 3
  • Third Party Demo
    Third Party Demo
    Gameloft's Mark Hickey
    Asphalt 5 for iPhone
    Third Party Demo
    Third Party Demo
    Airstrip's Dr. Cameron Powell
    Airstrip Critical Care for iPhone
    Third Party Demo
    Third Party Demo
    ScrollMotion's Josh Koppel
    Books and magazines app
    Third Party Demo
    Third Party Demo
    TomTom's Peter-Frans Pauwels
    TomTom navigation app for iPhone
    Third Party Demo
    Third Party Demo
    ngmoco's Neil Young
    Star Defense for iPhone
    Third Party Demo
    Third Party Demo
    Pasco's Wayne Grant
    Spark app for iPhone
    Third Party Demo
    Third Party Demo
    Zipcar's Luke Schneider
    Zipcar for iPhone
    Third Party Demo
    Third Party Demo
    Line 6 and Planet Wave's Marcus Ryle
    MIDI Mobilizer for iPhone
  • Available in a week for free for iPhone users and $10 for iPod touch owners
  • 1:40:29
    iPhone
    Phil Schiller
  • Shows quotes of iPhone reviews and market share graphs, then a bar chart of apps in competitors stores compared to App Store
  • Pretty Decent Joke
    Pretty Decent Joke
    Referring to number of apps in the Palm store: "I can't read it. It's small."
  • Introduces the iPhone 3GS, the S stands for Speed
  • It has a new video camera, with tap to focus for stills
  • Adds Voice Control, a digital compass, accessibility features, and Nike+
  • Battery life lasts longer than iPhone 3G
  • Capacity bumped up to 16 GB for $199 and 32 GB for $299
  • iPhone 3G will stay on the market at $99 for 8 GB
  • We Made an Ad
    We Made an Ad
    It's the iPhone you love, now with video
    Memoria

    It's amazing that NeXT is still in charge of software at Apple.

    Two decades have now passed since Apple acquired NeXT's software technology and employees, a single generation for most families, but an eon in the world of technology. The top software position at Apple, Senior Vice President of Software Engineering has and continues to be held by someone who made the move from NeXT to Apple in 1996 with Steve Jobs.

    The position was held by Avie Tevanian from 1997 to 2003, by Bertrand Serlet from 2003 to 2011, and Craig Federighi from 2012 onwards. When the position was split between Mac OS and iOS, the iOS side was also held by a NeXT alumnus, Scott Forstall.

    Federighi actually left Apple for a decade himself a few years after the NeXT acquisition. He returned in 2009, and almost immediately thrown on stage for his first keynote at WWDC. Serlet, in his last Apple keynote, handled the presentation of new features, availability, and pricing. Federighi, in his first, took care of the demos. His enthusiasm for showing us the cool new things in Mac OS X Snow Leopard was completely genuine. This was the first Apple keynote that I watched back in 2009, and out of all the speakers, I found him to be the most charming.

    Federighi again handled demo duties for Lion, the next major version of Mac OS X, in late 2010. Serlet retired from Apple in early 2011 and Federighi took over the Mac software at that time. He officially became SVP of software when Scott Forstall left in 2012.

    We didn't realize it at the time, but at WWDC 2009 we were watching the hand off of Mac OS X leadership from one NeXT employee to the next.

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