The quick reference guide to Apple's keynotes
Macworld SF 2009
Tuesday, January 6, 2009
1 hour, 35 minutes
Moscone West
Public & Press
Phil Schiller
A standard definition version is available on YouTube.
You can download a standard definition copy from Apple's Keynote podcast.
Phil Schiller
  • Shows photos of stores in Beijing, Munich, Sydney
  • 3.4 million visitors a week
  • 3:50
    Phil Schiller
  • 9.7 million Macs sold last fiscal year
  • 4:38
    Phil Schiller
  • New version of iLife '09
  • 5:15
    Phil Schiller
  • New iPhoto '09 adds Faces and Places, Facebook & Flickr support, and Slideshow themes
  • Does a demo of iPhoto on an iMac
  • 25:10
    Phil Schiller
  • New iMovie '09 brings back the precision editor, and adds more advanced drag & drop, dynamic themes, animated travel maps, and video stabilization
  • 27:54
    Randy Ubillos
  • Does a demo of iMovie on an iMac
  • 37:55
    Phil Schiller
  • Focuses on one new feature in the new GarageBand '09: Learn to play
  • Shows lessons from musicians like John Fogerty, Sarah McLaughlin and Sting
  • 45:45
    Phil Schiller
  • Ships at the end of the month with a $79 upgrade price
  • 42:21
    Phil Schiller
  • New Keynote '09 adds Magic Move, new object and text transitions, chart animations, and new themes
  • Introduces the Keynote Remove app for iPhone
  • 51:54
    Phil Schiller
  • New Pages '09 adds full screen view, dynamic outlining, mail merge, math symbols, and new templates
  • 55:19
    Phil Schiller
  • New Numbers '09 adds table categories, easier formula writing, chart options, and new templates
  • 58:50
    Phil Schiller
  • Shipping today for $79
  • Available in a Mac Box Set for $169 with iLife and Mac OS X Leopard
  • Does a demo of a new beta service,
  • 1:07:18
    MacBook Pro
    Phil Schiller
  • Shows review quotes of new MacBook and 15" MacBook Pro
  • Introduces the new unibody 17" MacBook Pro, with an anti-glare option
  • White Zone
    We Made a Video
    (Starring People Trapped in a White Phantom Zone)
    Bob Mansfield      Dan Riccio
    Unnamed Chief Engineer Power System & Battery Technologies
  • New integrated battery with adaptive charging
  • We Made an Ad
    We Made an Ad
    The world's greenest notebooks
    Phil Schiller
  • "One last thing..."
  • 10 million songs available and 75 million accounts
  • Price tiers introduced for songs, and all songs will be DRM-free
  • iTunes on the iPhone will be available over cellular
  • Musical Guest
    Musical Guest
    Tony Bennett on a floating stage

    Macworld Conference & Expo 2009 was the last time a (non-developer) member of the public could attend an Apple keynote.

    It was also the last time an Apple keynote was scheduled a year in advance with no way for Apple to postpone if circumstances change. From here on out, Apple could schedule keynotes on demand, as needed. If they had nothing to announce with a big splash for seven months (like they did from November 2012 to May 2013), they could hold their fire.

    Macworld continued without Apple's participation for five more years, getting renamed to Macworld/iWorld for the last three years before it was discontinued. For fun, let's see what Apple would have announced if it still gave a keynote at each one.

    Macworld 2010 would have been the iPad show, of course. Apple had its own press-only keynote just two weeks before the expo in February.

    Apple did not hold an event anywhere near Macworld 2011 in January. However Tim Cook did appear on stage at the Verizon event that expanded the iPhone's exclusivity in the United States to a second carrier just a few weeks earlier. Apple released new MacBook Pro's with Thunderbolt technology the next month in February. Throw in a retail update, and you've got yourself a keynote. Who knows, if Apple was still doing Macworld, maybe they would have done everything in their power to get the iPad 2 ready a little bit earlier.

    In 2012, Apple had its own Education event in New York City just a week before the expo, so clearly that could have been incorporated into the Macworld keynote. Mac OS X Mountain Lion was shown to the press and developers in early February, so that might have made the cut too.

    Apple had radio silence for the first five months of 2013, until WWDC in June. There was not even a spec bump for a notebook during this time. But the redesigned iMacs with laminated displays released the previous Fall were really slow in getting out the door. The 21.5" was announced to arrive in November, and ended up shipping November 30. The 27" was promised for December, but only a lucky few got theirs before the new year. In retrospect, Tim Cook wishes they had just delayed the iMac until January. If they had attended the expo in 2013, they would have been forced to anyways.

    A similar picture emerged the following year, with Apple not holding any keynotes for the first five months of 2014, but releasing the brand new cylindrical Mac Pro the December before. They would have had to hold off on previewing it at WWDC 2013, but it would pretty much be the only choice for Macworld/iWorld 2014.

    The expo probably wouldn't have been cancelled if Apple had continued its participation. Demand for WWDC tickets during this time has increased to such a degree that a lottery had to be implemented, and lineups start forming around the block at 4am.

    Demand for tickets to a general admission keynote today would be in the stratosphere. It's another reason they don't do it anymore.

    But it sure would be fun if they did it again.