The quick reference guide to Apple's keynotes
The beat goes on
DATE
Wednesday, September 5, 2007
DURATION
1 hour, 24 minutes
LOCATION
Moscone West
AUDIENCE
Press
MASTER OF CEREMONIES
Steve Jobs
Pronuntiatio
A standard definition version is available on YouTube.
Dispositio
0:00
iTunes
Steve Jobs
  • 600 million copies of iTunes distributed so far, and 3 billion songs have been sold
  • There are 6 million songs for sale in all 22 country stores
  • The iTunes Music Store is now the #3 music retailer in the United States
  • iTunes carries 550 television shows, and 95 million episodes have been sold
  • iTunes has 125,000 podcasts in its library
  • 32% of all music released in 2006 was digital only
  • iTunes 8 adds custom ringtones for the iPhone using iTunes music for 99¢ each
  • Does a demo of creating a ringtone
  • Pretty Decent Joke
    Pretty Decent Joke
    As the song Give Peace A Chance ends: "That's when NBC calls"
    11:00
    iPod
    Steve Jobs
  • Apple has now sold 110 million iPods
  • The iPod Shuffle gets new colors
  • The iPod nano gets a shorter case with a larger screeen and can play games and video
  • Pulls a new iPod nano out of his pocket and shows it off
  • The iPod nano has a 204 ppi screen to keep it at 320 x 240
  • Shows some games available for the iPod nano
  • Does a demo of the new iPod nano
  • The silver 4GB model costs $149 and the 8GB model, available in five colors, is priced at $199, and start shipping today
  • We Made an Ad
    We Made an Ad
    A little video for everyone
  • Gives the larger iPod a new name and an all-metal design
  • The iPod Classic will have an 80 GB model and a 160 GB model for $249 and $349, respectively
  • Says this is a great iPod line-up for the Fall, but they're not done yet
  • Introduces the iPod touch, and goes through some of the features
  • Does a demo of the iPod touch, recapping many of the same notes hit during the iPhone keynote
  • The iPod touch has 802.11 b/g wifi, and will succeed with wireless access because it has a web browser that can log into hotspots
  • The iPod touch is the first mutli-touch product Apple is shipping outside the United States
  • The 8 GB model is $299 and the 16 GB model is $399, available later this month
  • We Made an Ad
    We Made an Ad
    Touch comes to iPod
    One More Thing...
    One More Thing...
    iTunes Wi-Fi Music Store
  • Goes through the features of the iTunes Wi-Fi Music Store
  • Does a demo of the iTunes Wi-Fi Music Store
  • iPhone users will get the store through a software update
  • Announces a partnership with Starbucks to make it easy to buy the song playing in store while you're there
  • Does a demo of the Starbucks tab in the iTunes Wi-Fi Music Store app
  • Pretty Decent Joke
    Pretty Decent Joke
    "They just built a Starbucks backstage"
    Third Party Appearance
    Third Party Appearance
    Starbucks' Howard Schultz
  • Recaps the new iPod and iPhone line-up
  • 1:10:00
    iPhone
    Steve Jobs
    Customer Sat
    Customer Sat
    "The customer sat numbers are higher for iPhone than any Apple product ever"
  • On track to ship the millionth iPhone this month
  • Apple is dropping the 4GB model of the iPhone, and dropping the price of the 8 GB model to $399
  • Musical Guest
    Musical Guest
    KT Tunstall
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