The quick reference guide to Apple's keynotes
One more thing
DATE
Wednesday, October 12, 2005
DURATION
1 hour, 8 minutes
LOCATION
California Theater, San Jose
AUDIENCE
Press
MASTER OF CEREMONIES
Steve Jobs
Pronuntiatio
A standard definition version is available on YouTube.
Dispositio
0:00
iMac
Steve Jobs
  • Apple has sold 1 million iMac G5s so far
  • Unveiling an all-new iMac today, with three new features:
  • 1. The new iMac has a thinner design
  • 2. It has a built-in iSight
  • Apple wrote an app to have fun with the iSight camera called PhotoBooth
  • Does a demo by doing an iChat video call with Phil Schiller, Bertrand Sertlet, and Scott Forstall, and then plays around with PhotoBooth
  • Pretty Decent Joke
    Pretty Decent Joke
    "I think we're going to waste an awful lot of productivity here."
  • 3. Introduces a 10-foot user interface for the iMac
  • Does a demo of Front Row and the new Apple Remote
  • Shows two remote controls for Microsoft's media center, with over 40 buttons
  • The new iMacs ship today starting at $1299
  • 20:45
    iPod
    Steve Jobs
  • Apple has shipped 30 million iPods, for a market share of 75%
  • 1 million iPod nano's sold in the first 17 days
  • Shows some quotes of reviews of the iPod nano
  • Reveals the new "white" iPod, and confirms it does play video
  • Goes through the features of the iPod and its refreshed user interface
  • Comes in white and black, with 30 or 60 GB, starting at $299
  • The new iPod starts shipping in one week
  • We Made an Ad
    We Made an Ad
    Watch your music
    We Made an Ad
    We Made an Ad
    Silhouette Ad: Eminem's "Lose Yourself"
    33:23
    iTunes
    Steve Jobs
  • 200 million copies of iTunes distributed, with an 84% market share for music in the United States
  • Replacing iTunes 5, introduced just five weeks ago, with iTunes 6 today, with four new features:
  • 1. Gifting of songs, albums, and playlists
  • 2. Customer reviews
  • 3. Personalized recommendations
  • 4. Video
  • Music videos and the Pixar shorts will sell for $1.99
  • Does a demo of iTunes 6 and the new iPod
  • iTunes 6 is available today
  • One More Thing...
    One More Thing...
    TV Shows in iTunes
    Pretty Decent Joke
    Pretty Decent Joke
    "What's the number one hit show on television? Desperate Housewives. What's the number two hit television show? Lost. What network are they on? They're both on ABC. And who owns ABC? Disney. I know these guys!"
  • Will start by offering the television shows Lost, Desperate Housewives, Night Stalker, That's So Raven, and The Suite Life of Zack & Cody
  • Television shows will be available to purchase for $1.99 the day after they broadcast
  • Does a demo of purchasing and watching television shows
  • Third Party Appearance
    Third Party Appearance
    Disney's Robert Iger
  • Recaps the day's announcements, and marvels that it took years to put together the infrastructure to purchase and listen to music on the go, and it came together for video in one day
  • Musical Guest
    Musical Guest
    Wynton Marsalis
    PREV
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