The quick reference guide to Apple's keynotes
WWDC '05
DATE
Monday, June 6, 2005
DURATION
1 hour, 1 minute
LOCATION
Moscone West
AUDIENCE
Developers & Press
MASTER OF CEREMONIES
Steve Jobs
Pronuntiatio
A standard definition version is available on YouTube.
Dispositio
0:00
Welcome
Steve Jobs
  • 3800 developers attending from 45 countries
  • Over 500,000 developers in the ADC program
  • 2:02
    Retail
    Steve Jobs
  • 109 stores see 1 million visitors a week
  • We Made a Video
    We Made a Video
    Apple Retail Store Promo
    5:32
    iPod
    Steve Jobs
  • 16 million iPods sold for a 76% market share
  • 6:20
    iTunes
    Steve Jobs
  • iTunes has sold 430 million songs, for an 82% market share
  • Says that podcasting has been described as TiVo for radio or Wayne's World for radio, posits that it's the hottest thing in radio
  • Lists some of the broadcasters and major companies doing podcasts
  • Announces that podcasts will be built into iTunes and iPods
  • Does a demo of browsing, playing, and subscribing to podcasts
  • Swearing
    Swearing
    From the podcast Daily Source Code's introduction:
    "...with 16 million dollars' worth of airplane strapped to my ass..."
    12:20
    Mac
    Steve Jobs
  • Compares year-over-year growth for Mac and PC
  • 13:16
    Mac OS X
    Steve Jobs
  • Recaps the features of Mac OS X Tiger
  • Shows some quotes of reviews of Mac OS X Tiger
  • 2 million copies of Tiger have been sold through various means
  • There are over 40 Spotlight plug-ins, 400 Dashboard widgets, and 550 Automator actions added by developers
  • Does a demo of some newly released Widgets for Dashboard from Amazon, BusinessWeek, CNN, UPS, NPR, Wikipedia, and Yahoo
  • Microsoft Teasing
    Microsoft Teasing
    "You fill in the date you want to count down to, so I'm going to say 12/31/2006 and I'm going to put in Longhorn, and that's the days till Longhorn. It just counts them down."
  • Tiger represents 16% of the Mac OS X userbase, and hopes to be at 50% in a year
  • Says that the next version of Mac OS X will be called Leopard, but won't be going into any details yet
  • 21:48
    Mac
    Steve Jobs
  • Says he wants to talk about transitions, and that the Mac has had two big ones: 68K → PowerPC and Mac OS 9 → Mac OS X
  • It's time for a third transition
  • Rumor Acknowledgment
    Rumor Acknowledgment
    It's true!
  • Says the reason for the transition is because Apple wants to make the best computers, points out that he promised a 3.0 GHz PowerPC G5 chip two years ago, and that they haven't been able to put a G5 into a PowerBook yet
  • Just as important to Apple as performance, is performance per watt
  • Figures it will be a two-year transition, mostly complete by the end of 2007
  • Says that Mac OS X has been leading a secret double life for the past five years, and points out the building at 2 Infinite Loop in Cupertino that a "just in case" team has been making sure designs are processor independent and can build on Intel
  • Does a demo of Mac OS X running on an Intel Mac, going to the About Box and showing it's a Pentium 4
  • For third-party apps, says that Widgets, Scripts and Java just works out of the box, Cocoa apps require a small tweak and recompile, Carbon apps built with Xcode a bigger tweak and recompile, and Carbon apps built with Metrowerks need to move to Xcode
  • Of the top 100 third-party developers, 56 are using Xcode, 25 are in the process of switching over, and 19 haven't yet made the move
  • Announces Xcode 2.1 that will make this transition easier, and allows developers to build a universal binary
  • Third Party Demo
    Third Party Demo
    Wolfram Research's Theo Gray & Rob Raguet-Schofield
    Mathematica running on an Intel Mac
    Pretty Decent Joke
    Pretty Decent Joke
    Theo Gray: "I'll send out our crack team of emergency Macintosh developers that we keep on standby. That would be Rob."
  • Introduces Rosetta, a binary translator allowing PowerPC apps to run on Intel
  • Does a demo of apps running using Rosetta
  • Announces a special developer transition kit with a Pentium 4 inside a PowerMac case that have to be returned by the end of 2006. They are for select developers only for $999
  • Third Party Appearance
    Third Party Appearance
    Microsoft's Roz Ho
    Third Party Appearance
    Third Party Appearance
    Adobe's Bruce Chizen
    Third Party Appearance
    Third Party Appearance
    Intel's Paul Otellini
    Classic Six Color Logo Appearance
    Classic Six Color Logo Appearance
    Otellini shows Apple's "Apologizing for toasting the Pentium II in public" commercial from 1998
  • Recaps the day's announcements
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