The quick reference guide to Apple's keynotes
Macworld SF 2005
DATE
Tuesday, January 11, 2005
DURATION
1 hour, 56 minutes
LOCATION
Moscone West
AUDIENCE
Public & Press
MASTER OF CEREMONIES
Steve Jobs
Pronuntiatio
A standard definition version is available on YouTube.
Dispositio
0:00
Welcome
Steve Jobs
  • Says they are now projecting the keynote in high definition
  • 1:18
    Retail
    Steve Jobs
  • Now 101 retail stores around the world, hosting 1 million people a week
  • Shows photos of the new London Regent Street store
  • 2:51
    iMac
    Steve Jobs
  • Shows some quotes of reviews of the new iMac
  • The iMac is now the most popular the Mac
  • 4:43
    Mac OS X
    Steve Jobs
  • There are 14 million active users of Mac OS X
  • Lists all the features he says he doesn't have time to recap in Mac OS X Tiger
  • Goes into more detail on Spotlight, and does a demo
  • Does a demo of Mail, QuickTime, and Dashboard in Tiger
  • Does an iChat video call with Danika Cleary, Phil Schiller, and Scott Forstall
  • 31:26
    Final Cut Express
    Steve Jobs
  • Says that 2005 is going to be the year of high-definition video
  • Announces a new version of Final Cut Express that supports HD video
  • Final Cut Express HD is available in February for $299, or $99 upgrade
  • 33:04
    iLife
    Steve Jobs
  • Announces iLife '05
  • 33:50
    iPhoto
    Steve Jobs
  • Introduces a new iPhoto with better organizing, searching, editing, slideshows, and new file formats and book designs
  • Does a demo of iPhoto '05
  • Adding softcover and smaller books to the iPhoto store
  • 47:18
    iMovie
    Steve Jobs
  • Introduces a new iMovie with HD support, non-destructive trimming, more transitions and effects, MPEG-4, and an automated movie maker
  • Does a demo of iMovie HD
  • Shows off Sony's prosumer HDV camcorder that sells for $3499, and suggests you gotta get one, and remarks on their friendly rivalry and joint ventures, like the 3.5" floppy drive on the original Mac
  • Third Party Appearance
    Third Party Appearance
    Sony's Kunitake Ando
    57:58
    iDVD
    Steve Jobs
  • Introduces a new iDVD with new themes, animated drop zones, and new DVD formats
  • Does a demo of iDVD '05
  • 1:02:10
    GarageBand
    Steve Jobs
  • Reviews the Jam Packs available for GarageBand
  • Introduces a new GarageBand with 8 track recording, real-time music notation, pitch and timing fixing, flexible recorded tracks, vocal transformer, and the ability to make your own loops
  • Brings John Mayer back to help demo the new GarageBand
  • 1:09:25
    iLife
    Steve Jobs
  • Shows how the apps work together in iLife '05
  • iLife '05 goes on sale January 22 for $79, and is free with all new Macs
  • 1:10:27
    iWork
    Steve Jobs
  • Introduces iWork, a successor to AppleWorks
  • 1:11:18
    Keynote
    Steve Jobs
  • Introduces Keynote 2 with new themes, animated text, new builds, a presenter display, interactive and kiosk slideshows
  • Shows off some of the new themes
  • 1:13:51
    Pages
    Steve Jobs
  • Introduces Pages, a word processor with a sense of style
  • Goes through the features of Pages and shows some sample templates
  • 1:15:53
    Pages
    Phil Schiller
  • Does a demo of Pages
  • 1:20:21
    Pages
    Steve Jobs
  • Recaps the features of Pages
  • 1:20:54
    iWork
    Steve Jobs
  • iWork is available on January 22 for $79
  • 1:21:17
    Mac mini
    Steve Jobs
  • Wishes he had a nickel for everytime someone asked for an affordable stripped-down Mac
  • Shows photos of "stripped-down" Xserves at Virginia Tech
  • Introduces the Mac mini, a tiny headless Mac with a slot-load Combodrive
  • Brings out a Mac mini to show the audience
  • Says the Mac mini is BYODKM: Bring your own display, keyboard and mouse
  • The Mac mini is available on January 22 starting at $499
  • 1:26:15
    iTunes
    Steve Jobs
  • iTunes has sold 230 million songs to date, at a current rate of 1.25 million a day, giving iTunes a 70% market share
  • Recaps the countries iTunes is available in, and the new gift cards available in stores
  • Shows the newly redesigned iTunes Essentials section of the store
  • 1:28:32
    iPod
    Steve Jobs
  • In the holiday quarter in 2003, 733,000 iPods were sold; in 2004's holiday quarter 4.5 million were sold
  • Made the 10 millionth on December 14, 2004, and Steve Jobs shows it to the audience
  • Shows Apple taking three slots on the Amazing top five chart for technology
  • Says there are over 400 accessories for iPod
  • Starts talking about car integration with a car sound effect, and lists the new car companies they are working with
  • Mercedes has brought their SLK and CLS cars to the show floor to show off the iPod integration
  • Starts talking about cell phones with a cell phone ringing sound effect
  • Says they are working with Motorola on iTunes playback on a future cell phone, and they will roll out in the Spring
  • One More Thing...
    One More Thing...
    iPod Shuffle
  • Shows the market share numbers for iPod has doubled to 65%, and that Apple wants to go after the remaining bit, which is dominated by a slew of tiny flash-based players
  • Dismisses the competing tiny music players for their non-rechargeable batteries and bad user interfaces
  • Says the most popular way people listen to their music is shuffled, and the new iPod embraces that
  • Introduces the iPod Shuffle, and goes through the features
  • The 512 MB model costs $99, and the 1 GB model costs $149
  • It starts shipping today
  • Shows some accessories: armband, dock, sports case, and battery extender, all for $29 each
  • We Made an Ad
    We Made an Ad
    Silhouette ad: The Caesars' "Jerk It Out"
    Musical Guest
    Musical Guest
    John Mayer
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