The quick reference guide to Apple's keynotes
Steve Jobs, Bono and the Edge
DATE
Tuesday, October 26, 2004
DURATION
49 minutes
LOCATION
California Theater, San Jose
AUDIENCE
Press
MASTER OF CEREMONIES
Steve Jobs
Pronuntiatio
A standard definition version is available on YouTube.
Dispositio
We Made an Ad
We Made an Ad
Vertigo by U2
0:30
iMac
Steve Jobs
  • Shows quotes from reviews of the new iMac G5
    • 3:19
    Retail
    Steve Jobs
  • 93 stores in U.S. and Japan
  • $1.2 Billion in revenue last fiscal year from 24 million visitors
  • Shows picture of Tokyo and Osaka stores
  • Announces the new London Regent Street store
  • Shows a picture of their new mini store
    • 5:55
    iTunes
    Steve Jobs
  • 150 million tracks purchased
  • Market share of 70%
  • New EU store covering Austria, Belgium, Finland, Greece, Italy, Luxembourg, Netherlands, Portugal and Spain
  • Next month coming to Canada
  • iTunes 4.7 releasing today
    • 9:13
    iPod
    Steve Jobs
  • 2 million iPods sold last quarter, for a 65% market share, 92% of hard drive players
    • Pretty Decent Joke
    Pretty Decent Joke
    "Today we're introducing a revolutionary new product for your iPod: Socks"
  • Socks cost $29 and are available in November
    • Competitors Are Digging In The Wrong Place
    Competitors Are Digging In The Wrong Place
    "What else can we add to the [iPod]? Our competitors are saying it's video."
  • Posits that the "right place" is Photos, everyone is taking pictures, even with cell phones
  • Introduces the iPod Photo, with room for 25,000 photos
  • The color screen will show album art and can display photos in a slideshow to a television
  • The iPod Photo takes over the high-end of the iPod line starting at $499, and starts shipping today
    • 22:55
    iTunes
    Steve Jobs
  • Has loved collaborating with the band U2
    • We Made an Ad
    We Made an Ad
    Extended Silhouette ad: Vertigo by U2
  • Introduces a digital box set, The Complete U2, available in the iTunes Music Store for $149
    • Pretty Decent Joke
    Pretty Decent Joke
    "Broadband is required"
    30:35
    iPod
    Steve Jobs
    One More Thing...
    One More Thing...
    U2 iPod Special Edition
  • Announces a special edition black and red iPod laser-engraved with U2's signatures
  • It includes a poster and $50 coupon for The Complete U2, and costs $349
    • Musical Guest
    Musical Guest
    Bono and The Edge
  • Thanks future Apple employee Jimmy Iovine
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