The quick reference guide to Apple's keynotes
Apple Expo Paris 2004
DATE
Tuesday, August 31, 2004
DURATION
1 hour, 47 minutes
LOCATION
Le Palais des Congrès de Paris
AUDIENCE
Public & Press
MASTER OF CEREMONIES
Phil Schiller
Pronuntiatio
A standard definition version is available on YouTube.
Dispositio
0:00
Welcome
Phil Schiller
  • Extols the virtues of being in France in late summer
  • Passes along a message from Steve Jobs that he's coming back in September
  • 2:10
    iPod
    Phil Schiller
  • Reviews the features of the fourth-generation iPod released on July 19
  • iPod unit market share is now 58%
  • We Made an Ad
    We Made an Ad
    Silhouette ad: Steriogram's "Walkie Talkie Man"
  • Shows photos of iPod docks from Altec Lansing, JBL, and Bose
  • 8:09
    AirPort
    Phil Schiller
  • Recaps the features of the AirPort Express
  • 10:21
    iPod
    Phil Schiller
  • Recaps the partnership with BMW to add iPod connector to cars
  • 12:35
    iTunes
    Phil Schiller
  • iTunes now has 1 million songs available for download, and 100 million have been downloaded so far
  • The U.K., France and Germany versions of the iTunes Music Store have 700,000 tracks, and 5 million have been sold so far
  • The pan-European store is coming in October
  • 15:44
    Mac OS X
    Phil Schiller
  • Lists some new apps for Mac OS X
  • Third Party Demo
    Third Party Demo
    Heavy Iron's Shiraz Akmal & Jeffrey Berting
    The Incredibles for Mac OS X
    Third Party Demo
    Third Party Demo
    Luxology's Brad Peebler
    Modo
    27:57
    Motion
    Phil Schiller
  • Describes Motion's features and shows a quote of a review of Motion
  • 30:42
    Motion
    Joseph Linaschke
  • Does a demo of Motion
  • 35:48
    Motion
    Phil Schiller
  • Motion is available for $299, or packaged with Soundtrack and Final Cut Studio for $1299
  • 37:21
    Mac OS X
    Phil Schiller
  • Recaps the features of Mac OS X Tiger, starting with Spotlight and QuickTime
  • Does a demo of Mac OS X Tiger
  • 54:55
    Mac OS X
    Ken Bereskin
  • Does a demo of QuickTime enhancements in Mac OS X Tiger
  • 58:19
    Mac OS X
    Phil Schiller
  • Continues recapping the features of Mac OS Tiger, including RSS in Safari, Dashboard, and Automator
  • Does demos of Safari and Dashboard
  • 1:10:19
    Mac OS X
    Sal Soghoian
  • Does a demo of Automator in Mac OS X Tiger
  • 1:17:48
    Mac OS X
    Phil Schiller
  • Recaps the improvements to iChat in Mac OS X Tiger
  • Does audio and video iChats with Bertrand Sertlet, Christine O'Sullivan, and Tim Schaaff
  • Lists some of the other features of Mac OS X Tiger
  • Pretty Decent Joke
    Pretty Decent Joke
    "Parental Internet controls so we can keep parents off the Internet"
    1:28:25
    iMac
    Phil Schiller
  • 7.5 million iMacs sold to date
  • Posits that the soul of an iMac is all-in-one elegance, simplicity, perfect for iLife, and an innovative design
  • "We've told everyone that the next iMac will be based on a G5 chip"
  • Shows the iPod tilted in its dock, and slides in an iMac at the same angle, saying that the design served as inspriation
  • Pedestal Reveal
    Pedestal Reveal
    iMac G5
  • Lists the specs of the new iMac G5
  • Shows how easy it is to open it to change the memory or add an AirPort card: just three screws and the entire back comes off
  • Available worldwide in mid-September, the 17" iMac starts at $1299, and the 20" one starts at $1899
  • We Made a Video
    We Made a Video
    Apple's Jony Ive & Greg Joswiak. plus will.i.am and Fergie talk about the new iMac G5.
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