The quick reference guide to Apple's keynotes
WWDC '04
DATE
Monday, June 28, 2004
DURATION
1 hour, 41 minutes
LOCATION
Moscone West
AUDIENCE
Developers & Press
MASTER OF CEREMONIES
Steve Jobs
Pronuntiatio
A standard definition version is available on YouTube.
Dispositio
0:00
Welcome
Steve Jobs
  • 3500 developers attending from 44 countries
  • 1:14
    Retail
    Steve Jobs
  • There are now 80 retail stores, with 20 million visitors a year
  • Shows photos of stores in Chicago, Walnut Creek, San Francisco, and Tokyo
  • 2:45
    iTunes
    Steve Jobs
  • iTunes has a 70% market share in the U.S., and 62% worldwide
  • 3:37
    AirPort
    Steve Jobs
  • Reviews the features of the AirPort Express, shipping in July for $129
  • 6:00
    iPod
    Steve Jobs
  • Recaps the BMW announcement for iPod integration in their cars
  • There will be BMWs in the lobby for developers to check out
  • We Made a Video
    We Made a Video
    iPod Silhouette: Steriogram's "Walkie Talkie Man"
    11:09
    PowerMac
    Steve Jobs
  • Recaps the new PowerMac G5s, all with dual processors, going up to 2.5 GHz
  • Explains why the G5 hasn't reached 3 GHz yet
  • 14:10
    Displays
    Steve Jobs
  • Shows off redesigned 23" and 20" displays, made out of aluminum and with smaller bezels
  • Both are available next month for $1299 and $1999
  • One More Thing...
    One More Thing...
    30" Cinema Display
  • With a resolution of 2560 x 1600, the 30" Cinema Display requires a PowerMac with a GeForce 6800 card using dual link DVI connections
  • The display costs $3299, the card costs $599, and both come out in August
  • Pedestal Reveal
    Pedestal Reveal
    The three new Cinema Displays
    22:39
    Mac OS X
    Steve Jobs
  • Shows a quote of a review of Mac OS X Panther
  • There are 12 million Mac OS X users, and 12,000 apps
  • Posits that there have been three major OS transitions in computer history, Apple II → Mac OS, DOS → Windows 95, and Mac OS → Mac OS X, and that this last one was the most successful and fastest. Says that Microsoft will have to go through Windows 95 → Longhorn at some point
  • Says that Microsoft's Office is great, and he had dinner with Bill Gates to say so
  • Microsoft
    Microsoft Adulation
    "The Mac Business Unit is doing phenomenal work, and we couldn't be happier"
  • Lists some app announcements from Borland, Quark, Oracle, PeopleSoft, Sun
  • Pretty Decent Joke
    Pretty Decent Joke
    "PeopleSoft....I tried to get them as far apart from Oracle as I could on the slide"
    Third Party Appearance
    Third Party Appearance
    Alias's Bob Bennett
    Maya Unlimited
    Third Party Demo
    Third Party Demo
    Ubisoft's Karen Conroe
    Myst IV Revelation
    Third Party Demo
    Third Party Demo
    Native Instruments' Daniel Haver & Joe Gore
    Guitar Rig
    Third Party Demo
    Third Party Demo
    Advanced Analytic Systems Design's Aran Anderson
    Orbit
  • Focus turns to Tiger, the fifth major release of Mac OS X, which will ship in the first half of 2005
  • Going to show the top ten new features out of over 150
  • Goes through the Unix enhancements, such as 64-bit support, and Windows interoperability features
  • Introduces Spotlight, a system-wide search feature
  • Does a demo of Spotlight in various apps, and then system-wide
  • Developers get an SDK to add Spotlight to their apps
  • Tiger adds the next generation of MPEG4 used by high definition DVD players, H.264 is built into QuickTime
  • 55:57
    QuickTime
    Frank Casanova
  • Does a demo of the H.264 codec compared to the old MPEG4 codec
  • 59:29
    Mac OS X
    Steve Jobs
  • Does a demo of RSS support in Safari, with a personal clipping service
  • Details the new Core Image and Core Video technology in Tiger
  • 1:08:43
    Mac OS X
    Phil Schiller
  • Does a demo of Core Image and Core Video using an app called Funhouse
  • 1:18:39
    Mac OS X
    Steve Jobs
  • Developers get an SDK for Core Image and Core Video
  • .Mac now has 500,000 subscribers
  • Tiger adds Dashboard, an Exposé for Widgets
  • Does a demo of Dashboard
  • Developers get an SDK to write their own Widgets
  • Introduces Automator, a visual scripting tool
  • 1:25:05
    Mac OS X
    Sal Soghoian
  • Does a demo of Automator
  • 1:32:11
    Mac OS X
    Steve Jobs
  • iChat video calls will be upgraded from H.263 to H.264, and allow up to four people to join the call
  • Does a demo of iChat by doing a call with Danika Cleary, Phil Schiller, Bertrand Sertlet simultaneously
  • Recaps the top features of Tiger
  • PREV
    NEXT