The quick reference guide to Apple's keynotes
Macworld SF 2004
Tuesday, January 6, 2004
2 hours, 2 minutes
Moscone West
Livestream & Public & Press
Steve Jobs
A standard definition version is available on YouTube.
Steve Jobs
  • 60,000 viewers watching the webcast
  • Shows the boilerplate that appears at the bottom of Apple's press releases, a photo of the original 1984 Macintosh, a brochure for that Mac, and some photos of the original Mac teams
  • We Made an Ad
    We Made an Ad
    Classic Six Color Logo Appearance
    Classic Six Color Logo Appearance
    At the end of the 1984 commercial
  • Asks Lee Clow to stand up and get applauded
  • Free Audience Giveaway
    Free Audience Giveaway
    1984 poster
    Mac OS X
    Steve Jobs
  • Reviews some of the features of Mac OS X Panther
  • There are now 9.3 million active Mac OS X users, 40% of the installed base
  • There are now 10,000 apps for Mac OS X, and lists some of the titles being announced at Macworld
  • 9:39
    Final Cut Express
    Steve Jobs
  • Announces Final Cut Express 2
  • Based on Final Cut Pro 4 technology, it adds new abilities and features
  • 10:24
    Final Cut Express
    Richard Kerris
  • Does a demo of Final Cut Express 2
  • 13:58
    Final Cut Express
    Steve Jobs
  • Final Cut Express 2 is available today for $299, or a $99 upgrade for existing users
  • 14:22
    Mac OS X
    Steve Jobs
    Third Party Demo
    Third Party Demo
    Microsoft's Roz Ho & Kris Barton
    Office 2004 for Mac
    Steve Jobs
  • Virginia Tech needed the first 1100 dual-processor PowerMac G5s off the line to build a supercomputer, making it the third fastest one in the world at 10.28 terraflops
  • We Made a Video
    We Made a Video
    Virginia Tech's Srinidhi Varadarajan & Hassan Aref, and University of Tennessee's Jack Dongarra talk about the System X supercomputer
    Steve Jobs
  • Says that Virginia Tech probably would have liked to use Xserve, except they came with G4 chips
  • Announces the new Xserve, with G5 chips and ECC memory
  • Comes in three models starting at $2999 available in February
  • Announces a new Xserve RAID with more storage, SFP connectors, set slicing, one-the-fly expansion
  • Pretty Decent Joke
    Pretty Decent Joke
    "So we've qualified a bunch of fibre channel switches and virtualization thingamabobs, I don't know what those things are"
  • Certified to run other operating systems as well
  • Comes in three models, starting at $5999 for 1 TB
  • 36:36
    Steve Jobs
  • 30 million songs have been sold, with a run rate approaching 2 million a week, giving iTunes a 70% market share
  • Pretty Decent Joke
    Pretty Decent Joke
    "Feels great to get above that 5%, doesn't it?"
  • The top spender in the iTunes Music Store spent $29,500 so far
  • 50,000 audiobooks and 100,000 gift certificates have been sold in its first quarter
  • Reviews the AOL collaboration
  • Announces Billboard charts integration into iTunes
  • By adding classical music today, the iTunes library now has 500,000 tracks for sale
  • Reviews the details of the Pepsi/iTunes promotion
  • 44:51
    Steve Jobs
  • Reiterates that iLife is Microsoft Office for the rest of your life, and says a new version, iLife '04, comes out today
  • 46:00
    Steve Jobs
  • iPhoto 4 supports up to 25,000 photos with no waiting, has time-based organization, smart albums, fast photo auditioning, star rating and Rendezvous photo sharing
  • Does a demo of iPhoto 4, and brings Peter Lowe out on stage to demonstrate Rendezvous sharing
  • 57:56
    Steve Jobs
  • iMovie 4 allow clip trimming in the timeline, adds alignment guides, enhanced titles, iSight support, and improved sharing
  • Does a demo of iMovie 4
  • 1:03:23
    Steve Jobs
  • iDVD 4 adds new themes, enhanced menus and slideshows, navigation map, higher-quality encoding, and the ability to use SuperDrive-less Macs to prep iDVD archives
  • Does a demo of iDVD 4
  • 1:08:34
    Steve Jobs
  • Announces GarageBand, a pro music tool for everyone
  • It features 64 tracks, 50 software instruments, over 1000 loops, 200 audio effects, and vintage and modern guitar amps
  • Brings out John Mayer to help do a very thorough demo of GarageBand
  • 1:33:07
    Steve Jobs
  • Figures that the Windows equivalent of these apps would cost $306
  • iLife '04 costs $49, and bundled for free with all new Macs, available January 16
  • 1:35:26
    Steve Jobs
  • 100 more instruments, 2000 more loops, 15 more amps, and 100 more effects for GarageBand are available in a Jam Pack for $99
  • Apple will sell a 49-key USB keyboard in Apple Stores
  • 1:36:36
    Steve Jobs
    We Made a Video
    We Made a Video
    Former MTV host Iann Robinson, microphone in hand, recaps the iLife apps and their main features, and speaks to Elijah Wood, Tony Hawk, and Sheryl Crow about iLife
    Steve Jobs
  • 730,000 iPods were sold last quarter, passing 2 million cumulatively, for a unit market share of 31% and revenue market share of 55%
  • Updates the low-end iPod from 10 to 15 GB for the same price
  • Introduces in-ear headphones for $39, available today
  • We Made an Ad
    We Made an Ad
    iPod Silhouette: Feature Cast's "Channel Hopping"
  • Drills into the 31% unit market share some more, the rest of the market is mostly split between low-end and high-end flash players, and plans to go after the latter
  • Introduces the iPod mini, with 4 GB of storage for $249, in the footprint of a business card
  • And Boy, Have We Patented It
    And Boy, Have We Patented It
    "We have the solid-state scroll wheel, patent pending, and we've added buttons right on it."
  • Comes with a belt clip and both Firewire and USB cables
  • Also available separately are a dock and an armband
  • One More Thing...
    One More Thing...
    The iPod mini comes in colors
  • Ships in February in the United States, and worldwide in April (later changed to July)
  • Recaps the day's announcements
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