The quick reference guide to Apple's keynotes
Macworld SF 2004
DATE
Tuesday, January 6, 2004
DURATION
2 hours, 2 minutes
LOCATION
Moscone West
AUDIENCE
Livestream & Public & Press
MASTER OF CEREMONIES
Steve Jobs
Pronuntiatio
A standard definition version is available on YouTube.
Dispositio
0:00
Welcome
Steve Jobs
  • 60,000 viewers watching the webcast
  • Shows the boilerplate that appears at the bottom of Apple's press releases, a photo of the original 1984 Macintosh, a brochure for that Mac, and some photos of the original Mac teams
  • We Made an Ad
    We Made an Ad
    1984
    Classic Six Color Logo Appearance
    Classic Six Color Logo Appearance
    At the end of the 1984 commercial
  • Asks Lee Clow to stand up and get applauded
  • Free Audience Giveaway
    Free Audience Giveaway
    1984 poster
    6:13
    Mac OS X
    Steve Jobs
  • Reviews some of the features of Mac OS X Panther
  • There are now 9.3 million active Mac OS X users, 40% of the installed base
  • There are now 10,000 apps for Mac OS X, and lists some of the titles being announced at Macworld
  • 9:39
    Final Cut Express
    Steve Jobs
  • Announces Final Cut Express 2
  • Based on Final Cut Pro 4 technology, it adds new abilities and features
  • 10:24
    Final Cut Express
    Richard Kerris
  • Does a demo of Final Cut Express 2
  • 13:58
    Final Cut Express
    Steve Jobs
  • Final Cut Express 2 is available today for $299, or a $99 upgrade for existing users
  • 14:22
    Mac OS X
    Steve Jobs
    Third Party Demo
    Third Party Demo
    Microsoft's Roz Ho & Kris Barton
    Office 2004 for Mac
    25:12
    PowerMac
    Steve Jobs
  • Virginia Tech needed the first 1100 dual-processor PowerMac G5s off the line to build a supercomputer, making it the third fastest one in the world at 10.28 terraflops
  • We Made a Video
    We Made a Video
    Virginia Tech's Srinidhi Varadarajan & Hassan Aref, and University of Tennessee's Jack Dongarra talk about the System X supercomputer
    31:35
    Xserve
    Steve Jobs
  • Says that Virginia Tech probably would have liked to use Xserve, except they came with G4 chips
  • Announces the new Xserve, with G5 chips and ECC memory
  • Comes in three models starting at $2999 available in February
  • Announces a new Xserve RAID with more storage, SFP connectors, set slicing, one-the-fly expansion
  • Pretty Decent Joke
    Pretty Decent Joke
    "So we've qualified a bunch of fibre channel switches and virtualization thingamabobs, I don't know what those things are"
  • Certified to run other operating systems as well
  • Comes in three models, starting at $5999 for 1 TB
  • 36:36
    iTunes
    Steve Jobs
  • 30 million songs have been sold, with a run rate approaching 2 million a week, giving iTunes a 70% market share
  • Pretty Decent Joke
    Pretty Decent Joke
    "Feels great to get above that 5%, doesn't it?"
  • The top spender in the iTunes Music Store spent $29,500 so far
  • 50,000 audiobooks and 100,000 gift certificates have been sold in its first quarter
  • Reviews the AOL collaboration
  • Announces Billboard charts integration into iTunes
  • By adding classical music today, the iTunes library now has 500,000 tracks for sale
  • Reviews the details of the Pepsi/iTunes promotion
  • 44:51
    iLife
    Steve Jobs
  • Reiterates that iLife is Microsoft Office for the rest of your life, and says a new version, iLife '04, comes out today
  • 46:00
    iPhoto
    Steve Jobs
  • iPhoto 4 supports up to 25,000 photos with no waiting, has time-based organization, smart albums, fast photo auditioning, star rating and Rendezvous photo sharing
  • Does a demo of iPhoto 4, and brings Peter Lowe out on stage to demonstrate Rendezvous sharing
  • 57:56
    iMovie
    Steve Jobs
  • iMovie 4 allow clip trimming in the timeline, adds alignment guides, enhanced titles, iSight support, and improved sharing
  • Does a demo of iMovie 4
  • 1:03:23
    iDVD
    Steve Jobs
  • iDVD 4 adds new themes, enhanced menus and slideshows, navigation map, higher-quality encoding, and the ability to use SuperDrive-less Macs to prep iDVD archives
  • Does a demo of iDVD 4
  • 1:08:34
    GarageBand
    Steve Jobs
  • Announces GarageBand, a pro music tool for everyone
  • It features 64 tracks, 50 software instruments, over 1000 loops, 200 audio effects, and vintage and modern guitar amps
  • Brings out John Mayer to help do a very thorough demo of GarageBand
  • 1:33:07
    iLife
    Steve Jobs
  • Figures that the Windows equivalent of these apps would cost $306
  • iLife '04 costs $49, and bundled for free with all new Macs, available January 16
  • 1:35:26
    GarageBand
    Steve Jobs
  • 100 more instruments, 2000 more loops, 15 more amps, and 100 more effects for GarageBand are available in a Jam Pack for $99
  • Apple will sell a 49-key USB keyboard in Apple Stores
  • 1:36:36
    iLife
    Steve Jobs
    We Made a Video
    We Made a Video
    Former MTV host Iann Robinson, microphone in hand, recaps the iLife apps and their main features, and speaks to Elijah Wood, Tony Hawk, and Sheryl Crow about iLife
    1:46:26
    iPod
    Steve Jobs
  • 730,000 iPods were sold last quarter, passing 2 million cumulatively, for a unit market share of 31% and revenue market share of 55%
  • Updates the low-end iPod from 10 to 15 GB for the same price
  • Introduces in-ear headphones for $39, available today
  • We Made an Ad
    We Made an Ad
    iPod Silhouette: Feature Cast's "Channel Hopping"
  • Drills into the 31% unit market share some more, the rest of the market is mostly split between low-end and high-end flash players, and plans to go after the latter
  • Introduces the iPod mini, with 4 GB of storage for $249, in the footprint of a business card
  • And Boy, Have We Patented It
    And Boy, Have We Patented It
    "We have the solid-state scroll wheel, patent pending, and we've added buttons right on it."
  • Comes with a belt clip and both Firewire and USB cables
  • Also available separately are a dock and an armband
  • One More Thing...
    One More Thing...
    The iPod mini comes in colors
  • Ships in February in the United States, and worldwide in April (later changed to July)
  • Recaps the day's announcements
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