The quick reference guide to Apple's keynotes
The year's biggest music story is about to get even bigger
Thursday, October 16, 2003
1 hour, 19 minutes
Moscone West
Apple Stores & Press
Steve Jobs
A standard definition version is available on YouTube.
Steve Jobs
  • Reviews the features of the third-generation iPod
  • 1.4 million iPods sold so far, for a unit market share of 31% and revenue market share of 56%
  • Dockable iPods get some new features: voice recording (using a Belkin attachment) and downloading photos from an SD card (using a Belkin attachment)
  • We Made an Ad
    We Made an Ad
    iPod Silhouette: The Black Eyed Peas' "Hey Mama"
    We Made an Ad
    We Made an Ad
    iPod Silhouette: Jet's "Are You Gonna Be My Girl"
    Steve Jobs
  • Reviews the reasons Apple created the iTunes Music Store
  • 13 million songs sold on the iTunes Music Store, for a market share of 70% of all legal downloads
  • Announces a "second generation" of iTunes, with more music, audiobooks, gift certificates, allowances, and celebrity playlists
  • One More Feature...
    One More Feature...
    iTunes for Windows
  • Says that hell has frozen over, and that Apple has written the best Windows application ever
  • Compares iTunes to two other Windows jukeboxes, Microsoft's and MusicMatch
  • Steve does something he's never done before: a demo on a PC
  • iTunes available to download on Mac and PC today
  • Free Audience Giveaway
    Free Audience Giveaway
    "Hell froze over" poster and $20 iTunes gift certificate
  • The goal of selling a million songs was met in one week; new goal was 10 million songs, and that took four months; the new goal is 100 million songs by April 2004
  • Announces a partnership with AOL, with iTunes buttons placed on AOL's music site, and the ability to pay for songs in iTunes with their AOL payment information
  • Third Party Appearance
    Third Party Appearance
    AOL's Jon Miller
  • Announces a partnership with Pepsi to give away 100 million songs under yellow bottlecaps, starting February 1, 2004 during the SuperBowl
  • Third Party Appearance
    Third Party Appearance
    Pepsi's Dawn Hudson (via pre-recorded video)
  • Gives a shout out to Jimmy Iovine for bringing Pepsi and Apple together
  • Ends by talking about artists, and highlights some of the musicians that have exclusive content on the iTunes Music Store
  • Has arranged to do some video iChat calls with several artists
  • Pretty Decent Joke
    Pretty Decent Joke
    "Gotta use a Mac for that"
  • Speaks with Bono, Dr. Dre, and Mick Jagger
  • Musical Guest
    Musical Guest
    Sarah McLachlan