The quick reference guide to Apple's keynotes
Music to your ears
DATE
Monday, April 28, 2003
DURATION
1 hour, 8 minutes
LOCATION
Moscone West
AUDIENCE
Apple Stores & Press
MASTER OF CEREMONIES
Steve Jobs
Pronuntiatio
A standard definition version is available on YouTube.
Dispositio
0:00
PowerBook
Steve Jobs
  • Shows a large quote from a review of the 17" PowerBook
  • 1:30
    Safari
    Steve Jobs
  • There have been 3 million downloads of Safari
  • 1:43
    iLife
    Steve Jobs
  • Notes the new release of iLife earlier this year
  • 1:54
    Keynote
    Steve Jobs
  • Notes the new release of Keynote earlier this year
  • 2:03
    Final Cut 4
    Steve Jobs
  • Notes the new release of Final Cut 4 earlier this year
  • 2:15
    iPod
    Steve Jobs
    We Made an Ad
    We Made an Ad
    Rip. Mix. Burn.
  • Breaks down what rip, mix, and burn actually mean, decides to call it Acquire, Manage, Listen for the rest of the keynote
  • 700,000 iPods sold so far, making it the #1 MP3 player in the world
  • Announces the third generation iPod, in 10, 15 and 30 GB sizes
  • The new iPod has an all-touch interface, a backlit display, support USB 2, and a 30-pin connector to allow it to dock
  • And Boy, Have We Patented It
    And Boy, Have We Patented It
    "Of course, we have Auto-Sync, its the one-and-only, and because we have a ton of patents pending, we think it will stay the one-and-only."
  • The iPod software offers on-the-go playlists, customizable menus, alarm clock, solitaire game, parachute game, and supports AAC music
  • Does a demo of the new iPod
  • The new iPods are available this Friday in the U.S. starting at $299
  • 15:17
    iTunes
    Steve Jobs
  • Announces iTunes 4, with support for AAC, DVD archiving, and the ability to add album artwork
  • Does a demo of Rendezvous support in iTunes 4, with Phil Schiller and Peter Lowe pretending to be his sons opening and closing their iBooks
  • Notes that Napster was shut down in 2001, but that the Internet was made for music delivery
  • Lists the advantages for users to download music this way: vast selection, can put that music on unlimited CDs, computers and MP3 players, and it's all free
  • Lists the disadvantages: unreliable downloads and quality, no previews, no album cover art, and it's stealing (bad karma)
  • Lists the down sides of existing subscription services
  • Competitors Are Digging In The Wrong Place
    Competitors Are Digging In The Wrong Place
    "We think subscriptions are the wrong path."
  • Apple has been working on a music store, and went to talk to the "big 5" music publishing companies
  • Shows a Hunter S. Thomson quote about the music industry
  • The iTunes Music Store opens with 200,000 tracks available
  • Songs you download can be burned to CDs, played on 3 Macs, played on unlimited iPods, and used in the digital hub apps
  • Songs will be available for 99¢
  • Goes through how the iTunes Music Store addresses the advantages and disadvantages listed above
  • Music is downloaded with one click
  • Does a demo of the iTunes Music Store
  • Posits that "Only Apple" could create such an integrated online music store
  • Available in the United States starting today
  • An iPod software upgrade is required and available for download today
  • The iTunes Music Store will come to Windows users by the end of the year
  • We Made a Video
    We Made a Video
    Former MTV correspondent Iann Robinson, microphone in hand, goes to an Apple retail store and demonstrates the iTunes Music Store, along with comments from Bono, Wynton Marsalis, and Alanis Morissette
    We Made an Ad
    We Made an Ad
    Tyra singing Pink's "Get the Party Started"
    We Made an Ad
    We Made an Ad
    Floyd singing The Who's "My Generation"
    We Made an Ad
    We Made an Ad
    Nava singing Jackson Five's "I'll Be There"
    We Made an Ad
    We Made an Ad
    Nick singing Sir Mix-A-Lot's "Baby Got Back"
    We Made an Ad
    We Made an Ad
    Jacob singing Eminem's "Lose Yourself"
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