The quick reference guide to Apple's keynotes
Macworld New York 2002
DATE
Wednesday, July 17, 2002
DURATION
1 hour, 50 minutes
LOCATION
Javitz Center, New York
AUDIENCE
Livestream & Public & Press
MASTER OF CEREMONIES
Steve Jobs
Pronuntiatio
A standard definition version is available on YouTube.
Dispositio
We Made an Ad
We Made an Ad
I'm Ellen Feiss, and I'm a student
We Made an Ad
We Made an Ad
Hamilton Morris, and I'm a student
We Made an Ad
We Made an Ad
My name is Will Ferrell, and I'm a porn actor
1:50
Switch
Steve Jobs
  • The Switch campaign has attracted 1.7 million visitors on its web site, 60% of whom were running Windows
  • Describes the third-party Move2Mac software that copies files over from a Windows PC
  • 3:58
    Retail
    Steve Jobs
  • 100,000 visitors a week at 31 stores
  • Apple SoHo store opens tomorrow, the first in New York City, in a century-old Post Office
  • Pretty Decent Joke
    Pretty Decent Joke
    "A hundred years ago they were thinking of us: Station A"
    6:42
    Mac OS X
    Steve Jobs
  • There are now 2.5 million active users of Mac OS X and that will double by January
  • 77% of users are keeping Mac OS X as their boot-up OS
  • Over 3500 apps for Mac OS X, including Alias|wavefront's Maya 4.5, Blizzard's Warcraft III, Adobe's Photoshop Elements 2.0,
    Third Party Demo
    Third Party Demo
    RealNetworks' Rob Glaser & Steve Banfield
    RealOne Player for Mac OS X
  • "Officially" announces Jaguar, with over 150 new features, including Windows network support and Finder improvements
  • 14:05
    Mac OS X
    Phil Schiller
  • Does a demo of the new features in Finder
  • 17:53
    Mac OS X
    Steve Jobs
  • Mac OS X adds some universal access features
  • QuickTime 6 was released on Monday, and has been downloaded 1 million times, and is bundled in Jaguar
  • Microsoft
    Microsoft Opprobrium
    "Everybody is going to jump on the MPEG-4 bandwagon, except for Microsoft probably."
    20:12
    QuickTime
    Phil Schiller
  • Does a demo of QuickTime 6
  • 24:28
    Mac OS X
    Steve Jobs
  • Sherlock 3 has been changed to focus on Internet services
  • Does a demo of Sherlock 3
  • Inkwell integrates Newton's handwriting technology into the system
  • Rendezvous is a network technology that makes discovery easier
  • Asks Phil to come on stage to help demo Rendezvous by opening and closing a PowerBook
  • Announces that Epson, HP and Lexmark are going to be making Rendezvous compatible printers
  • 34:50
    Printing
    Phil Schiller
  • Does a demo of network printing using Rendezvous
  • 36:52
    Mac OS X
    Steve Jobs
  • Mail app adds all-mailbox searching, sophisticated rules, multiple account support, and junk mail filtering
  • Does a demo of Mail in Jaguar
  • Address Book unifies person information in one spot, usable by all apps
  • Does a demo of Address Book, including using Bluetooth to send and receive calls to a cell phone
  • The new app iChat offers instant messaging connectivity with 140 million AOL accounts
  • Does a demo of iChat
  • Pretty Decent Joke
    Pretty Decent Joke
    Steve: "[Phil's] not in my buddy list. Sorry about that."
    Phil: "Yeah, why is that?"
  • Jaguar costs $129 ("less than a dollar for every new feature") and is available August 24
  • 53:22
    .Mac
    Steve Jobs
  • iTools now has 2.2 million users, but it's ending September 30, to be replaced by .Mac
  • .Mac continues to have mac.com email and iPhoto integration, and adds back-up and anti-virus software
  • iDisk now offers 100 MB of storage space
  • Will cost $99 per year, with iTools users getting an introductory offer of $49 for the first year
  • 57:16
    iCal
    Steve Jobs
  • Introduces a new app called iCal that easily handles multiple calendars, sharing, publishing and subscribing to calendars
  • Does a demo of iCal
  • Available as a free download in September
  • 1:04:52
    iPhoto
    Steve Jobs
  • Reviews the digital hub strategy
  • iPhoto has been downloaded 4 million times
  • 1:06:45
    iTunes
    Steve Jobs
  • iTunes has been downloaded 14 million times
  • Announces iTunes 3, with star-rating, sound check, audible.com support, and smart playlists
  • Does a demo of iTunes 3
  • iTunes 3 is available today as a free download
  • 1:14:34
    iPod
    Steve Jobs
  • Both models of iPod will have their price reduced by $100
  • The 10 GB model is slightly thinner, has a cover for its Firewire port and a solid-state scroll-wheel, and comes bundled with a remote and case
  • Introduces a 20 GB model for $499
  • The iPod software is getting an update that adds Genre and Composer, playcounts, smart playlists, sound check, and audible.com support
  • Does a demo of the new iPod software
  • New iPods are available in August, and accessories are also available separately
  • One More Thing...
    One More Thing...
    iPod for Windows
  • Shows some quotes suggesting that iPods could be a trojan horse getting Windows users into the Apple fold
  • Same iPod models will be available for Windows customers at the same price a few weeks later, with musicmatch software as the sync engine
  • 1:22:48
    iSync
    Steve Jobs
  • iSync synchronizes calendar and contact information to cell phones, iPods, and Palm devices
  • Pretty Decent Joke
    Pretty Decent Joke
    "So you have this information at your fingertips, even when you're not on your Mac, God forbid"
  • Does a demo of iSync with a Cingular phone and calls Avie Tevanian
  • Third Party Appearance
    Third Party Appearance
    Sony Ericsson's Katsumi Ihara
    Third Party Appearance
    Third Party Appearance
    Cingular Wireless's Stephen Carter
  • Members of .Mac will be able to sync calendars and contact information between multiple Mac computers as well
  • Will be available as a free download in September
  • 1:42:44
    iMac
    Steve Jobs
    One More Thing...
    One More Thing...
    iMac 17"
  • Shows a quote of a review of the iMac
  • Half of the iMacs sold came with a SuperDrive, and the high-end model is being lowered back down to $1799
  • Says that the number one customer request was for a larger display
  • Pedestal Reveal
    Pedestal Reveal
    iMac 17"
  • Will be available in two weeks for $1999
  • Memoria

    "Now we're going to do something really fun," said Steve Jobs, 80 minutes into this keynote.

    This sounded promising. Keynotes are generally ordered so that the announcements get more and more exciting as the morning wears on. They often start with financial and retail updates, and then go through the iterative updates to existing products, before ending with what everyone is most excited to witness: the introduction of brand new products.

    "I want to introduce what I think is a landmark, ground breaking app," Jobs continued.

    Jobs had already this keynote announced new apps like iCal and iTunes 3. They've already done some impressive demos, like streaming music and wireless printing (with an actual printer set up on stage). And Jobs had just finished revealing the second generation of iPod, a product that Apple will soon devote entire keynotes to.

    "I think this app is going to change a lot of things. We're going to look back on this app as the beginning of something pretty cool and pretty new."

    The New York film crew, in love with audience reaction shots, had been giving us lots of close-up shots of audience members all morning, but clearly held back at this point since they might at any second fall to the floor from the edge of their seats.

    "And that app is called iSync."

    If you're using a screen-reader to listen to this text, an audio clip of a record-scratch should be inserted here.

    It's a little bit jarring to hear Jobs be so enthusiastic about an app that was half-heartedly updated a few times for Panther and Tiger, left untouched in Leopard and Snow Leopard, and dropped from Lion.

    But it's not the app itself Jobs is excited about, it's the concept. iSync was simply the first step to getting all your data synced between devices. He predicted it would grow in the future to sync more things, like photos. It didn't matter in the end which particular app does the syncing, and eventually Apple just shoved all that sync logic into iTunes.

    You can tell Jobs felt this was a big deal, and over the next decade, Apple would keep iterating on the concept, trying some things that worked and some that didn't. When Jobs introduced iCloud in his last keynote, it really felt like Apple had figured it out. It was the ultimate "finally".

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