The quick reference guide to Apple's keynotes
Apple and Enterprise
DATE
Tuesday, May 14, 2002
DURATION
1 hour, 37 minutes
LOCATION
Apple Town Hall
AUDIENCE
Press
MASTER OF CEREMONIES
Steve Jobs
Pronuntiatio
A standard definition version is available on YouTube.
Dispositio
0:00
Welcome
Steve Jobs
  • Says that there has been a stream of innovation this year for Apple, with the new iMac, eMac, upgraded PowerBook with DVI, and Mac OS X Jaguar
  • 2:00
    Mac OS X
    Steve Jobs
  • Reviews the features of Mac OS X Jaguar
  • Says twice that Apple is the largest supplier of Unix in the world
  • 4:43
    Xserve
    Steve Jobs
  • Introduces the Xserve
  • Says that when you think Apple and Enterprise, people normally think of Star Trek
  • Goes through some examples of Fortune 500 corporations using Macs
  • Says that they are customer driven with Xserve and are doing it humbly
  • For the software, customers want file and print serving, web and email services, databases, streaming, and computational tasks
  • For the hardware, customers want a dedicated rack-mounted platform with storage flexibility, easy serviceability and remote management
  • Xserve has dual 1GHz G4 chips with dedicated caches, four ATA hard-drive bays, dual Ethernet ports, and CD-ROM drive
  • They are servicable in seconds, the hard drives are hot swappable, and the whole computer slides out
  • Comes in two standard models, single and dual processor, starting at $2999
  • Compares competing server products from Dell, IBM and Sun
  • Xserve start shipping in June
  • 22:12
    Xserve
    Phil Schiller
  • Says that Mac OS X is great server software because it's based on Unix, has protected memory, premptive multitasking, symmetric multiprocessing, BSD networking, and RAID
  • Reviews the file, print, and web services customers want, and the features of Mac OS X Server
  • Does a demo of Server Admin of an Xserve network from a PowerBook
  • Shows off an Xserve running a database
  • Runs Blast on eight Xserves, an example of distributed computing
  • Pretty Decent Joke
    Pretty Decent Joke
    "We are all made up of four base pairs; we are a 2-bit computational engine ourselves."
  • Uses a publishing database and does some QuickTime streaming
  • 50:38
    Xserve
    Steve Jobs
  • Customers may think Apple isn't big in the service and support area, but Tim will explain how we'll approach Xserve
  • 51:05
    Xserve
    Tim Cook
  • Recognizes that server support is hard because they're mission critical and there's a lack of integration in the server market
  • Gives an overview of how Apple covers what customers want: reliability, expert technical support, problem solving instead of finger pointing, 24/7 support, self-sufficiency, on-site hardware service, and speed
  • Customers are tired of hardware vendors pointing fingers at the operating system vendors, and vice versa
  • Announces AppleCare Premium Service support plan, service parts kits, and profession services that will help plan an Xserve installation
  • Sales will be targeted at education, creative, biotech, and video markets
  • Dell is the king of direct sales, and Compaq/HP and IBM are kings of the indirect market. Apple is going to go with both
  • 1:04:02
    Xserve
    Steve Jobs
    Third Party Appearance
    Third Party Appearance
    Oracle's Mike Rocha
    Third Party Appearance
    Third Party Appearance
    HP's Russ Daniels
    Third Party Appearance
    Third Party Appearance
    ClearChannel's Bobby Harris
    Third Party Appearance
    Third Party Appearance
    Genentech's R. Guy Kraines
    One More Thing...
    One More Thing...
    Xserve Raid
    1:19:45
    Xserve RAID
    Alex Grossman
  • Xserve RAID has 14 drive bays, capable of holding 1.68 terabytes
  • It has dual 2 Gb fibre channel to handle the data throughput
  • The system has been designed with redundancy on all the components inside
  • Will be available by the end of the year
  • 1:23:49
    Xserve
    Steve Jobs
    Q&A Session
    Q&A Session
    Steve Jobs, Tim Cook, Phil Schiller, Jon Rubenstein
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