The quick reference guide to Apple's keynotes
Hint: it's not a Mac
DATE
Tuesday, October 23, 2001
DURATION
50 minutes
LOCATION
Apple Town Hall
AUDIENCE
Press
MASTER OF CEREMONIES
Steve Jobs
Pronuntiatio
A standard definition version is available on YouTube.
Dispositio
0:00
Digital Hub
Steve Jobs
  • Says the press have been invited to come see a new digital device that's not a Mac
  • Reviews the digital hub strategy, with iMovie 2, iTunes, Image Capture and iDVD 2 coming in November
  • Does a demo of iMovie 2, iDVD 2, iTunes, and Image Capture
  • 11:31
    iPod
    Steve Jobs
  • There has never been a device that's been aware of the "iApps", and Apple has decided to make one in the area of music
  • Outlines the currently available digital music products, breaking them down by price/song
  • Introduces the iPod, with three major breakthroughs:
  • 1. Ultra portable, using a 1.8" hard drive with 5 GB of storage
  • The iPod uses Firewire, 30 times faster than USB
  • Has a 10-hour battery, with recharging done through Firewire
  • Shows off the dimensions and specs of the iPod using a deck of playing cards, before showing the design
  • 2. Ease of use, with a scroll wheel to navigate the interface
  • Does a demo of the iPod, with a camera pointed at the iPod's screen
  • Pretty Decent Joke
    Pretty Decent Joke
    "I'm going to stay in English"
  • 3. Auto-sync
  • Users have downloaded 6 million copies of iTunes
  • Announces iTunes 2 with CD burning, crossfading, equalizer, and full support for iPod, automatically syncing every time an iPod is plugged in
  • Does a demo of iTunes 2 and setting up a new iPod
  • Waiting
    Uncomfortable Waiting
    For the iPod to sync over 200 songs
  • Available in stores November 10 for $399
  • We Made a Video
    We Made a Video
    Apple's Phil Schiller, Jony Ive, and Jon Rubenstein, and musicians Moby, Seal, and Smash Mouth's Steve Harwell talk about the iPod
    Swearing
    Swearing
    Steve Harwell: "This kicks every other products' ass"
  • Shows the print ad that will be inserted into magazines next month
  • We Made an Ad
    We Made an Ad
    A thousand songs in your pocket
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