The quick reference guide to Apple's keynotes
Seybold SF 2001
DATE
Tuesday, September 25, 2001
DURATION
1 hour, 32 minutes
LOCATION
Moscone West
AUDIENCE
Public & Press
MASTER OF CEREMONIES
Phil Schiller
Pronuntiatio
A standard definition version is available on YouTube.
Dispositio
0:00
Mac OS X
Steve Jobs
  • Was going to be in France for the Apple Paris Expo, but it was cancelled because of 9/11
  • Phil Schiller had already prepared this keynote, and will present it after Steve does an introduction
  • Recaps the rollout of Mac OS X, using the 12-hour clock metaphor; they're now at 6 o'clock
  • Mac OS X 10.1 comes out in a week for $129, or a free upgrade for existing users
  • Says that the rest of the year the focus will be on applications, and highlights Microsoft Office for Mac OS X
  • Microsoft
    Microsoft Adulation
    "I think they have done a spectacular job. I think they could end up being the poster child for here is what a great Mac OS X app looks like."
    Microsoft
    Microsoft Opprobrium
    "This is the icon for Word. A little strange, but we'll get used to it."
    8:53
    Mac OS X
    Phil Schiller
  • Goes through the goals for Mac OS X:
  • 1. A platform for the future
  • 2. The power of Unix and the simplicity of Mac
  • 3. Embrace open standards
  • 4. Ultimate engine for the digital hub
  • 5. Amazing graphics
  • 6. Deep Internet integration
  • 7. Seamless mobility
  • 8. Global citizen
  • 9. Gentle migration
  • 10. Enable killer new applications
  • Says that the internal name for Mac OS 10.1 was Puma
  • Goes through the features of 10.1: faster performance throughout, an enhanced Aqua interface, printing enhancements
  • 21:10
    Mac OS X
    Ken Bereskin
  • Does a demo of Mac OS X 10.1
  • 34:54
    Mac OS X
    Phil Schiller
  • Talks about how Mac OS X 10.1 has improved digital hub features
  • 36:51
    iDVD
    Mike Evangelist
  • Does a demo of iDVD 2
  • 44:15
    iDVD
    Phil Schiller
  • Shows off a newly made DVD in a DVD player, playing the trailer for Monsters, Inc.
  • 48:37
    ColorSync
    Phil Schiller
  • Talks about the integration of ColorSync 4 into Mac OS X 10.1
  • 49:34
    ColorSync
    John Zimmerer
  • Does a demo of the features of ColorSync 4 in Mac OS X 10.1
  • 54:58
    ColorSync
    Phil Schiller
  • Recaps the abilities of ColorSync in Mac OS X 10.1
  • 55:30
    AppleScript
    Phil Schiller
  • Talks about AppleScript's role in Mac OS X
  • 57:29
    AppleScript
    Sal Soghoian
  • Does a demo of AppleScript in Mac OS X 10.1
  • 1:03:17
    AppleScript
    Phil Schiller
  • Says that AppleScript Studio will be coming later in the year
  • 1:03:44
    AppleScript
    Sal Soghoian
  • Does a demo of AppleScript Studio
  • Says he has been scripting the Mac since 1992
  • 1:08:18
    Mac OS X
    Phil Schiller
  • Says there are 1500 apps for Mac OS X
  • 1:10:14
    Microsoft Office
    Ken Bereskin
  • Does a demo of Microsoft Office for Mac OS X
  • 1:14:19
    Mac OS X
    Phil Schiller
    Third Party Demo
    Third Party Demo
    Adobe's Bryan Lamkin & Mark Asher
    Upcoming version of GoLive
    Microsoft
    Microsoft Opprobrium
    Adobe's Bryan Lamkin, hurt that Steve Jobs called Microsoft Word the poster child of apps: "I don't remember the last time, Steve, you got up on stage and demonstrated performance [of a] Pentium versus PowerPC using Microsoft Word."
    Third Party Demo
    Third Party Demo
    NewTek's Brad Peebler
    LiveWave 3D 7.0
    Third Party Demo
    Third Party Demo
    Alias|Wavefront's Andrew Pearce & Pete Billington
    Maya for Mac OS X
  • Recaps Mac OS X 10.1 availability
  • Audience giveaway
    Free Audience Giveaway
    A copy of Mac OS 10.1
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