The quick reference guide to Apple's keynotes
Macworld SF 2000
DATE
Wednesday, January 5, 2000
DURATION
2 hours, 15 minutes
LOCATION
Moscone West
AUDIENCE
Public & Press
MASTER OF CEREMONIES
Steve Jobs
Pronuntiatio
A standard definition version is available on YouTube.
The unmuted Green Day commercial is available separately on YouTube.
Dispositio
0:00
Updates
Steve Jobs
  • We've been reinventing Apple for the last two years
  • 1.35 million Macs sold last quarter, one every six seconds
  • 3:06
    PowerMac
    Steve Jobs
  • Reviews the features of the PowerMac G4
  • 3:56
    iBook
    Steve Jobs
  • The Mac portables had an 11% market share of the US market
  • iBook was the #1 selling consumer portable in the US
  • Goes through some of the market research on the iBook
  • 6:05
    iMac
    Steve Jobs
  • Could not make enough iMac DV Special Edition models
  • Goes through some of the market research on the iMac
  • Notes that IBM's ViaVoice is shipping and Microsoft's Internet Explorer 5 is about to ship
  • Microsoft
    Microsoft Adulation
    "I heard a few hisses. Au contraire....I think it's the best browser on the platform"
  • Announces AppleWorks 6, with over 100 new features, for $79
  • Shows a photo of the new Scalar USB Microscope
  • Pretty Decent Joke
    Pretty Decent Joke
    "Looks like something else, but it's really a microscope"
  • Brings out two new accessories for Mac, a VST 100 GB Portable Raid and a Canon scanner
  • Reviews the wireless capabilities of the entire Mac product line
  • 12:05
    iMovie
    Steve Jobs
  • Research has shown that 10% of iMac DV customers have already made a movie
  • Steve had a contest amongst the senior vice-presidents to all get a camcorder and make a video with iMovie, and shows the movie of the winner, Sina Tamaddon, SVP of Applications
  • A new Think Different print campaign focusing on movie directors will be starting featuring Alfred Hitchcock, Charlie Chaplin, Frank Capra, Stanley Kubrick, and Francis Ford Coppola
  • We Made an Ad
    We Made an Ad
    It's as easy as using an iMac
    We Made an Ad
    We Made an Ad
    Green Day's "Good Riddance (Time of Your Life)"
    We Made an Ad
    We Made an Ad
    Desktop movies, now premiering on an iMac near you
  • Asks the audience to applaud for their favorite
  • 21:18
    Internet Services
    Steve Jobs
  • Says that they're now ready to go "beyond the box", and reveal their Internet strategy
  • There are already four Internet assets at Apple: QuickTime, Mac OS 9, the Apple.com web site, and the Apple online store
  • Invested $12.5 million in Akamai, worth $1 billion now that they're public
  • The Apple.com web site gets 1.5 million visitors a day
  • Apple's online store is running at over $1 billion a year, on WebObjects and Mac OS X Server
  • Apple's web site will be reorganized with tabs along the top, including the new tabs iReview, iTools, and iCards
  • iReview is an Apple-curated set of website reviews and rankings, with 250 reviews today and 1000 by April
  • Shows some sample Internet greeting cards from competitors
  • Pretty Decent Joke
    Pretty Decent Joke
    "They spared no expense, they used several colors. These things make me slightly embarrassed to be a human."
  • iCards are Apple greeting cards sent through email
  • Does a demo of iReview and iCards
  • Technical Difficulties
    iCards web site has lots of bugs, Steve asks for Eddy Cue's help from off stage
  • Goes through the iTools tab, a set of Internet utilities exclusively for Mac users: KidSafe, Mac.com email, iDisk, and HomePage
  • KidSafe is a whitelist of web sites approved by teachers and librarians
  • iDisk gives users 20 megabytes of storage, and HomePage allows you to create a personal web site
  • Does a demo of the iTools
  • Announces that iTools are available today for free
  • Apple has decided to partner with EarthLink to be the preferred ISP for Mac customers, and has invested $200 million into the company
  • Third Party Appearance
    Third Party Appearance
    EarthLink's Garry Betty
  • Predicts Apple will be one of the ten most profitable Internet companies in a few years
  • 1:11:00
    Mac OS X
    Steve Jobs
  • Goes over the goals for Mac OS X: a single OS strategy, state of the art plumbing, killer graphics, designed for the Internet, and a gentle migration
  • It will have a 12 month rollout: announced in January, a final beta in Spring, goes on sale in Summer, and pre-loaded on machine in January 2001
  • Itemizes the architecture of Mac OS X: the Darwin kernel, the graphics layer with Quartz, OpenGL and QuickTime, and the APIs of Classic, Carbon and Cocoa
  • One More Thing...
    One More Thing...
    Aqua user interface
  • "One of the design goals is when you saw it, you want to lick it"
  • Pretty Decent Joke
    Pretty Decent Joke
    Puts up a slide showing the classic 1984 black & white Mac operating system. "This is it"
  • Shows some close-ups of the new controls, and does a demo of how the panels, windows, menus, and Finder look and work
  • Does a demo of three apps using the three different API platforms: Excel in Classic, Internet Explorer in Carbon, and Mail in Cocoa
  • Asks for a show of hands of who has seen Toy Story 2 and asks the Pixar people in the audience to stand up
  • Plays around with the Toy Story 2 logo, showing off graphics effects possible in Mac OS X
  • 1:46:46
    Mac OS X
    Phil Schiller
    Technical Difficulties
    Tries but fails to play Quake III Arena on a Mac OS X system
    1:49:26
    Mac OS X
    Steve Jobs
  • Does a demo of the Dock, including a slo-mo version of the genie effect
  • Says that over a hundred developers have already committed to Mac OS X
  • Third Party Appearance
    Third Party Appearance
    Adobe's Bruce Chizen
    Third Party Appearance
    Third Party Appearance
    Microsoft's Kevin Browne
    Third Party Appearance
    Third Party Appearance
    Macromedia's Rob Burgess
    Third Party Appearance
    Third Party Appearance
    Quark's Richard Jones
    Third Party Appearance
    Third Party Appearance
    Id's John Carmack via pre-recorded video (he was getting married that day)
    Third Party Appearance
    Third Party Appearance
    Palm's Carl Yankowski
    2:08:00
    Farewell
    Steve Jobs
  • Apple is the last company that makes the whole widget, and thus the last one that controls the customer experience
  • One More Thing...
    One More Thing...
    Dropping the "interim" from his CEO title
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