The quick reference guide to Apple's keynotes
The Year of Thinking Different
DATE
Wednesday, October 14, 1998
LOCATION
Flint Center
AUDIENCE
Press
MASTER OF CEREMONIES
Steve Jobs
Pronuntiatio
The video of this keynote doesn't appear to have ever been published on the web.
A summary of the keynote was available on Apple's web site.
Dispositio
Financial Results
Steve Jobs
  • Announces $106 million in profit for the last quarter
  • Revenue for the fiscal year was $5.9 billion, with new earnings of $309 million
  • First profitable year since 1995
  • Apple's cash grew by over $300 million to a total of $2.3 billion
  • Inventory has been reduced to $78 million, about six days worth
  • iMac
    Steve Jobs
  • Shipped 278,000 iMacs during its first six weeks, the fastest selling Macintosh ever
  • 29.4% of orders were for people buying their first computer, 12.5% are switchers
  • Mac OS
    Steve Jobs
  • Had hinted that they were going to announce a new Macintosh today; and introduces the ad campaign for Mac OS 8.5: "You can get a new Mac for $99"
  • "This stuff is very cool - Sherlock alone is worth $99, and we'll throw in the rest of the OS for free"
  • Mac OS
    Phil Schiller
  • Does a demo of Mac OS 8.5
  • Mac OS
    Steve Jobs
  • Brings out the executive team on stage
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