Wednesday, October 14, 1998
Announces $106 million in profit for the last quarter
Revenue for the fiscal year was $5.9 billion, with new earnings of $309 million
First profitable year since 1995
Apple's cash grew by over $300 million to a total of $2.3 billion
Inventory has been reduced to $78 million, about six days worth
Shipped 278,000 iMacs during its first six weeks, the fastest selling Macintosh ever
29.4% of orders were for people buying their first computer, 12.5% are switchers
Had hinted that they were going to announce a new Macintosh today; and introduces the ad campaign for Mac OS 8.5: "You can get a new Mac for $99"
"This stuff is very cool - Sherlock alone is worth $99, and we'll throw in the rest of the OS for free"
Does a demo of Mac OS 8.5
Brings out the executive team on stage