The quick reference guide to Apple's keynotes
Macworld New York 1998
DATE
Tuesday, July 7, 1998
DURATION
1 hour, 46 minutes
LOCATION
Javits Convention Center
AUDIENCE
Public & Press
MASTER OF CEREMONIES
Steve Jobs
Pronuntiatio
A standard definition version is available on YouTube.
Dispositio
1:00
Welcome
Steve Jobs
  • Starts by referring to Abraham Maslow's human hierarchy of needs: self-actualization, esteem, love, safety, and physiological
  • Puts up a slide showing his version: "Steve Jobs (1955 -      ) Apple Hierarchy of Skepticism"
  • Wants to address the various ways the press is skeptical about Apple's future: survival (new management and the Microsoft deal), stable business (now profitable), product strategy (announced in May)
  • 20:01
    PowerBook
    Steve Jobs
  • Announces an add-in DVD drive for the PowerBook G3
  • Does a demo, playing The Wizard of Oz off a PowerBook G3
  • 23:40
    iMac
    Steve Jobs
  • Goes over the introduction of the iMac
  • Pretty Decent Joke
    Pretty Decent Joke
    Uses a stalk of celery to illustrate the new Celeron Intel chip
  • Has heard back from a lot of people, and announces that iMac #1 will ship with a 56Kb modem instead of a 33.6 Kb one
  • Microsoft
    Microsoft Adulation
    "I use IE, and I like it"
  • The iMac rolls out in the United States on August 15
  • Highlights the features of the new USB port: 30 times faster, up to 127 devices, hot pluggable, dynamic drivers and it'll be an industry standard
  • Shows some external drives, printers, cameras, joysticks, Palm cradle, and hubs that will support USB
  • We Made a Video
    We Made a Video
    Repeat of the iMac video from May
    39:54
    Mac OS
    Steve Jobs
  • Reviews the software strategy announced at the last event
  • Feels that Mac OS 8.5 Allegro is a bigger upgrade than Mac OS 8
  • 45:13
    Mac OS
    Phil Schiller
  • Does a demo of Mac OS 8.5 Allegro, focusing on a new search engine called Sherlock, and network copying performance
  • Brings Steve back on stage to help with copying a file over a network on both a Macintosh and a PC (first attempt doesn't go well, they try again)
  • 57:20
    Mac OS
    Steve Jobs
  • Goes to the next level in the hierarchy of skepticism: Applications
  • Third Party Demo
    Third Party Demo
    Microsoft's Ben Waldman
    Internet Explorer 4.0
  • Talks more about the Microsoft deal
  • Pretty Decent Joke
    Pretty Decent Joke
    "I was trying to think of analogies, I thought Nixon goes to China...but somebody had to be Nixon"
  • Since the iMac was introduced 63 days ago, 177 new and upgraded apps have been announced for the Mac, and goes through a bunch of them
  • Third Party Demo
    Third Party Demo
    Disney's Richard Wolpert
    Disney Blast
    We Made a Video
    We Made a Video
    MacSoft's Peter Tamle, The Learning Company's Kevin O'Leary, SegaSoft's Sean Ryan, Disney's Richard Wolpert, Mattel's Jill Barad, Intuit's Bill Campbell, Lucas Learning's Susan Schilling, Douglas Adams, Encyclopaedia Britannica's John Kallberg, Eidos's Keith Boesky, GoLive's Andreas Poliza, Metacreations' Mark Zimmer, and Microsoft's Ben Waldman talk about the iMac and new apps for it
    1:32:27
    iMac
    Steve Jobs
  • And the last level of skepticism (for today): Growth
  • For growth, Apple has unique assets to go after consumers: Brand, Installed Base, Design/Fashion, Simplicity
  • We Made a Video
    We Made a Video
    Simplicity Showdown: 26-year-old Adam Taggart assembles an HP Pavilion 8250 and 7-year-old Johann Thomas sets up an iMac, assisted by Brodie, a collie
  • Reviews the hierarchy
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