The quick reference guide to Apple's keynotes
Back on Track
Wednesday, May 6, 1998
Flint Center
Steve Jobs
Most of the keynote is available on YouTube.
A summary of the keynote was available on Apple's web site
The PowerBook commercial is available on YouTube
Steve Jobs
  • Says that Apple is back on track
  • Starts with people, highlighting the board of directors and senior management team, but most of all the employees. 33% attrition rate down to 15%, under the Silicon Valley average
  • The CompUSA Apple store program has led to a big increase in Macintosh sales in CompUSA
  • Hits on the Apple web site have gone from 1 million hits per day to 10 million
  • Macintosh has gone from 3.4% market share to 4% market share
  • Last quarter reported a profit of $55 million, and increased cash to $1.4 billion, $1.8 billion market value
  • Macintosh
    Steve Jobs
  • The current product lineup has too much complexity, with the 1400, 2400, 3400, 5400, 5500, 6500, 7300, 7600, 8600, 9600, 20th Anniversary Macintosh, eMate 300, Newton and Pippin
  • Shows a 2x2 grid, with columns of Consumer and Pro, and rows of Desktop and Portable
  • The Pro Desktop is the Power Macintosh G3, which has sold 500,000 since release in November
  • PowerBook
    Steve Jobs
  • Goes over the speed differences between the Intel Pentium II and the PowerPC G3
  • Announces a new PowerBook G3, available with 12", 13" and 14" screens, and G3 processors running at 233, 250 and 292 MHz
  • Says it is incredibly modular with two hot-swappable bays that can take extra batteries, floppy drives, CD-ROM drives, DVD drives, or Zip drives
  • Brings out Phil Schiller to run a bake-off speed test between a Compaq Armada 7800 Pentium II running at 266MHz and the new PowerBook G3 running at 233 and 292MHz
  • The PowerBooks are faster than the Compaq at both Photoshop and Macromedia Director
  • We Made an Ad
    We Made an Ad
    The competition has been flattened (by a steamroller)
    Steve Jobs
  • Says that the consumer portable will be announced in 1999
  • iMac
    Steve Jobs
  • Announces the consumer desktop is the iMac, an all-in-one focused on getting on the Internet
  • By comparison, existing Windows desktops are slow, have small 13"-14" displays, usually come without networking, have old I/O, and are ugly
  • iMac uses a PowerPC G3/233 MHz, "and we didn't forget the cache"
  • The iMac comes with a 15" display and a new generation of I/O featuring two UCB ports
  • Pulls the cloth off of the iMac, which runs an intro video that ends with "Hello (again)"
  • Pretty Decent Joke
    Pretty Decent Joke
    "The back of this looks better than the other guys"
    Pretty Decent Joke
    Pretty Decent Joke
    "Looks like it came from another planet, a good planet, a planet with better designers"
    Pretty Decent Joke (in hindsight)
    Pretty Decent Joke (in hindsight)
    "Look at this mouse. It's the most wonderful mouse you've ever used"
  • Brings Phil back out to do another showdown race with a Compaq Presario 4540 against an iMac, with the iMac able to run a script in Director 6, and the Compaq pretty much only able to play a few frames
  • They try again with a Compaq Presario 4880, the fastest Pentium II computer available, at twice the cost and hard to find, and it still is much slower than the iMac
  • We Made a Video
    We Made a Video
    Apple's Phil Schiller, Jony Ive, Jon Rubenstein, Broderbund's Ken Goldstein, University of Michigan's José-Marie Griffiths, AOL's Robert W. Pittman, and CompUSA's James Halpin talk about the iMac
    Steve Jobs
  • Thanks early Apple employees Steve Wozniak, Mike Markkula and Mike Scott for coming to the show
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