The quick reference guide to Apple's keynotes
Back on Track
DATE
Wednesday, May 6, 1998
LOCATION
Flint Center
AUDIENCE
Press
MASTER OF CEREMONIES
Steve Jobs
Pronuntiatio
Most of the keynote is available on YouTube.
A summary of the keynote was available on Apple's web site
The PowerBook commercial is available on YouTube
Dispositio
Welcome
Steve Jobs
  • Says that Apple is back on track
  • Starts with people, highlighting the board of directors and senior management team, but most of all the employees. 33% attrition rate down to 15%, under the Silicon Valley average
  • The CompUSA Apple store program has led to a big increase in Macintosh sales in CompUSA
  • Hits on the Apple web site have gone from 1 million hits per day to 10 million
  • Macintosh has gone from 3.4% market share to 4% market share
  • Last quarter reported a profit of $55 million, and increased cash to $1.4 billion, $1.8 billion market value
  • Macintosh
    Steve Jobs
  • The current product lineup has too much complexity, with the 1400, 2400, 3400, 5400, 5500, 6500, 7300, 7600, 8600, 9600, 20th Anniversary Macintosh, eMate 300, Newton and Pippin
  • Shows a 2x2 grid, with columns of Consumer and Pro, and rows of Desktop and Portable
  • The Pro Desktop is the Power Macintosh G3, which has sold 500,000 since release in November
  • PowerBook
    Steve Jobs
  • Goes over the speed differences between the Intel Pentium II and the PowerPC G3
  • Announces a new PowerBook G3, available with 12", 13" and 14" screens, and G3 processors running at 233, 250 and 292 MHz
  • Says it is incredibly modular with two hot-swappable bays that can take extra batteries, floppy drives, CD-ROM drives, DVD drives, or Zip drives
  • Brings out Phil Schiller to run a bake-off speed test between a Compaq Armada 7800 Pentium II running at 266MHz and the new PowerBook G3 running at 233 and 292MHz
  • The PowerBooks are faster than the Compaq at both Photoshop and Macromedia Director
  • We Made an Ad
    We Made an Ad
    The competition has been flattened (by a steamroller)
    iBook
    Steve Jobs
  • Says that the consumer portable will be announced in 1999
  • iMac
    Steve Jobs
  • Announces the consumer desktop is the iMac, an all-in-one focused on getting on the Internet
  • By comparison, existing Windows desktops are slow, have small 13"-14" displays, usually come without networking, have old I/O, and are ugly
  • iMac uses a PowerPC G3/233 MHz, "and we didn't forget the cache"
  • The iMac comes with a 15" display and a new generation of I/O featuring two UCB ports
  • Pulls the cloth off of the iMac, which runs an intro video that ends with "Hello (again)"
  • Pretty Decent Joke
    Pretty Decent Joke
    "The back of this looks better than the other guys"
    Pretty Decent Joke
    Pretty Decent Joke
    "Looks like it came from another planet, a good planet, a planet with better designers"
    Pretty Decent Joke (in hindsight)
    Pretty Decent Joke (in hindsight)
    "Look at this mouse. It's the most wonderful mouse you've ever used"
  • Brings Phil back out to do another showdown race with a Compaq Presario 4540 against an iMac, with the iMac able to run a script in Director 6, and the Compaq pretty much only able to play a few frames
  • They try again with a Compaq Presario 4880, the fastest Pentium II computer available, at twice the cost and hard to find, and it still is much slower than the iMac
  • We Made a Video
    We Made a Video
    Apple's Phil Schiller, Jony Ive, Jon Rubenstein, Broderbund's Ken Goldstein, University of Michigan's José-Marie Griffiths, AOL's Robert W. Pittman, and CompUSA's James Halpin talk about the iMac
    Farewell
    Steve Jobs
  • Thanks early Apple employees Steve Wozniak, Mike Markkula and Mike Scott for coming to the show
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