The quick reference guide to Apple's keynotes
Different chip, different store, different factory
DATE
Monday, November 10, 1997
DURATION
54 minutes
LOCATION
Flint Center
AUDIENCE
Livestream & Press
MASTER OF CEREMONIES
Steve Jobs
Pronuntiatio
A standard definition version is available on YouTube.
Dispositio
We Made an Ad
We Made an Ad
Here's to the crazy ones
0:00
Macintosh
Steve Jobs
  • They've been thinking different, and the Apple web site has been down for 24 hours, replaced with an image of a chocolate chip cookie, shopping cart, and screwdriver
  • The cookie refers to a "very different chip", a PowerPC G3, the product of a partnership with Motorola and IBM
  • The PowerPC G3 266 MHz is 67 mm2 and uses 6 watts of energy. It has better performance than the Pentium II 300 MHz, which is 203 mm2 and uses 43 watts
  • The new G3 chip will be the CPU of a new desktop ($1999), minitower ($2449), and PowerBook ($5699)
  • Mac OS 8 has shipped 2 million copies
  • We Made a Video
    We Made a Video
    Macromedia's Bud Colligan, Quark's Tim Gill, Adobe's John Warnock, and Microsoft's Don Bradford talk about Macintoshes powered by the G3
    12:01
    Macintosh
    Phil Schiller
  • Performs a speed race between a Power Macintosh G3 minitower and Compaq 5100 Pentium II, doing 30 actions in Photoshop and rendering a video in AfterEffects
  • Performs a speed race between a PowerBook G2 and an NEC Versa 6220 Pentium II notebook, animating a video in Macromedia Director 6
  • Opens Microsoft Word and Excel documents on the Power Macintosh G3 to show how fast they load
  • 22:45
    Retail
    Steve Jobs
  • Currently Apple sells directly to 7000 accounts in Education
  • They have axed three of their five distributors, and have kept only Ingram and MicroAge
  • Clearly likes the regional resellers like Fry's and MicroCenter
  • Feels that the national resellers have a bad buying experience, and is going to focus on partnering with CompUSA with Apple stores set up inside them
  • Does a Guided Tour in QuickTime VR of entering the Pleasanton CompUSA store and looking around the Apple store inside the store
  • Third Party Appearance
    Third Party Appearance
    CompUSA's Hal Compton
    32:45
    Online Store
    Steve Jobs
  • Unveils the new online Apple Store
  • Took four months of round-the-clock development
  • Default configurations are Good, Better, Best, but everything can be built to order with different specs
  • Goes live today in North America, and in Spring will be available in Europe and Japan and for Education and Resellers
  • Posits that they have the best of both worlds, matching Dell in direct orders and Compaq in the channels
  • Does a demo of the online store, ordering a Power Macintosh, and says the new MessagePad 2100 is really hot
  • Pretty Decent Joke
    Pretty Decent Joke
    "My $3000 system, I'm going to recalculate the subtotal here, now it's up to $5700. You can see why we're doing this."
  • Everything going forward will be build-to-order, will no longer have a huge inventory
  • We Made a Video
    We Made a Video
    Apple's Mitch Mandich, Vic Pinkel, Heidi Hedlund, Niall O'Connor, and Bob Sippel talk about the build-to-order experience
  • Asks the team to stand up in the audience and get clapped at
  • 47:44
    Farewell
    Steve Jobs
  • Is surprised by the sudden appearance of a photo of Michael Dell on screen, and asks what's he doing there
  • Says it's a small world, and that Dell's online store was built by NeXT, but then replaced by Microsoft a year later for political reasons
  • Shares the Michael Dell quote "I'd shut it down, and the give the money back to the shareholders", and says this was rude, and that they're coming after him, and to show that, they've prepared some Muhammad Ali print and television ads
  • We Made an Ad
    We Made an Ad
    Muhammad Ali - Think Different
  • Summarizes the day's announcements, and provides a new mission statement: "We're fundamentally changing the way we do business, without losing sight of why we do business: To make the best tools for people who think creatively."
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