The quick reference guide to Apple's keynotes
Macworld Boston 1997
DATE
Wednesday, August 6, 1997
DURATION
39 minutes
LOCATION
Bayside Expo Center, Boston
AUDIENCE
Public & Press
MASTER OF CEREMONIES
Steve Jobs
Pronuntiatio
A standard definition version is available on YouTube.
Dispositio
5:45
Updates
Steve Jobs
  • Going to give a status update today, with no product announcements
  • Lists three quotes disparaging Apple
  • There are lot of great people at Apple working on the wrong things, and they can't wait to have a great strategy
  • The main problem is sales have been going down
  • Steps taken will be to get new board of directors, invest in core assets, forge new partnerships, and redo its product plans
  • The board will keep DuPont's Ed Woolard and Hughes's Gareth Chang, and add Oracle's Larry Ellison, Jerry York, Intuit's Bill Campbell, and Steve Jobs
  • We Made a Video
    We Made a Video
    The new board of directors at Apple
  • Haven't been able to get any market share data, but Apple is still dominant in the creative space
  • Apple is the largest supplier to education in the world
  • Apple's biggest core asset is its users, but next is the brand and the core operating system
  • Feels that the OS has been trampled on
  • Pretty Decent Joke
    Pretty Decent Joke
    "We just released Tempo. Most people think our next release next year which is codenamed Allegro will come out, but then our next release will be Requiem"
  • Over 20 million active users of Mac OS
  • 1.2 million copies of Mac OS 8 have sold in two weeks
  • Announces a partnership with Microsoft, to resolve the patent disputes with a cross license, a commitment to continue releasing Microsoft Office on the Mac for the next five years, Internet Explorer will be the default browser, a collaboration on Java, plus a $150 million investment
  • Third Party Appearance
    Third Party Appearance
    Microsoft's Bill Gates live via satellite
  • Posits that people need to let go of the notion that for Apple to win, Microsoft has to lose
  • Finishes with the thought that you had to think differently to buy an Apple computer in front of a slide that says "Think Different"
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