The quick reference guide to Apple's keynotes
TOPICS
iPhone
iPad
AppleTV
iPod
Apple Watch
iMac
iBook/MacBook
PowerBook/MacBook Pro
PowerMac/Mac Pro
MacBook Air
Mac Mini
Xserve
Displays
Peripherals
Speakers
Mac OS/OS X/macOS
iPhone OS/iOS
watchOS
tvOS/Front Row
iTunes
Photo software
Video software
Music software
Music services
Web software
iWork software
iCloud/.Mac/MobileMe
WebObjects
Apple Pay
PEOPLE
Julie Adenuga
Angela Ahrendts
Gil Amelio
Julz Arney
Jennifer Bailey
Jim Batson
Ken Bereskin
Kimberly Beverett
Bethany and Emron
Jay Blahnik
Bob Borchers
Chris Bourdon
Scott Brodrick
Bill Campbell
Vera Carr
Frank Casanova
Satjiv Chahil
Gareth Chang
Danika Cleary
Brian Croll
Tim Cook
Richard Crandall
Eddy Cue
Larry Ellison
Chris Espinosa
Mike Evangelist
Tony Fadell
Craig Federighi
Jen Folse
Scott Forstall
Alex Grossman
Heidi Hedlund
Peter Hoddie
Jean-Marie Hullot
Jimmy Iovine
Jony Ive
Lisa Jackson
Steve Jobs
Ron Johnson
Greg Joswiak
Richard Kerris
Chris Lattner
Gerhard Lengeling
Joseph Linaschke
Peter Lowe
Zane Lowe
Kevin Lynch
Stacey Lysik
Mitch Mandich
Bob Mansfield
Divya Nag
Niall O'Connor
Christine O'Sullivan
Mark Papermaster
Toby Paterson
Kelsey Peterson
Vic Pinkel
Susan Prescott
Dan Riccio
Kathleen Richardson
Jeff Robbin
Roger Rosner
Jon Rubenstein
Bozoma Saint John
Tim Schaaff
Phil Schiller
Bertrand Sertlet
Bob Sippel
Sal Soghoian
Xander Soren
Michael Tchao
John Ternus
Avie Tevanian
Ann My Thai
Cheryl Thomas
Randy Ubillos
Cheryl Vedoe
Jeff Williams
Ed Woolard
Steve Wozniak
Jerry York
John Zimmerer
Show all Masters of Ceremonies
Show only Apple women
Show all musicians
Tony Bennett
Bono
Elvis Costello
Sheryl Crow
Dr. Dre
Drake
Bob Dylan
The Edge
Eminem
Fergie
Foo Fighters
Steve Harwell
Mick Jagger
Jack Johnson
Norah Jones
Alicia Keys
John Legend
John Lennon
Madonna
Jonathan Mann
Wynton Marsalis
Chris Martin
John Mayer
Sarah McLachlan
Moby
One Republic
Trent Reznor
Seal
Sia
Brian Transeau (BT)
KT Tunstall
U2
The Weeknd
Kanye West
will.i.am
Pharrell Williams
Yo Yo Ma
Henrico County's Mark Edwards
Debra Mattos
Stanford's David Botstein
University of Michigan's José-Marie Griffiths
Virginia Tech's Srinidhi Varadarajan
Virginia Tech's Hassan Aref
University of Tennessee's Jack Dongarra
Chicago's John Connolly
LA USD's John Deasy
Lexington HS's Walt Overbay
University of Toronto's Joshua Gans
Duke Health's Helen Egger
Duke Health's Ricky Bloomfield
University of Rochester's Ray Dorsey
John Hopkins' Gregory Krauss
Cassey Williams
Nikole Blanchard
Kasia Derza
Irene Walsh
Karthik Bala
Show All Adobe Appearances
Ted Alspach
Mark Asher
Russell Brown
Bruce Chizen
Mark Emman
Bradee Evans
David Evans
Greg Gilley
Mr. Kasugai
Brian Lamkin
Shantanu Narayen
Abhay Parasnis
Ben Rotholtz
Eric Snowden
John Warnock
Aran Anderson
Trey Moore
Cameron Powell
Karim Morsy
Show All Alias|Wavefront Appearances
Richard Kerris (before Apple)
Kevin Lombardi
Andrew Pearce
Pete Billington
Bob Bennett
Boris Sofman
Show All AOL Appearances
Robert Pittman
Jon Miller
Rizwan Sattar
Mike Rogers
Benjamin Mosse
Chris Cheung
Lawrence Yang
David Coulter
Frank Pearce
Ken Goldstein
Steve Sprang
Show All Bungie Appearances
Jason Jones
Alex Seropian
Show All Chiat\Day Appearances
Lee Clow
James Vincent
Show All Cingular Appearances
Stephen Carter
Ralph de la Vega
Stan Sigman
Heather Cox
Bobby Harris
Hal Compton
John Landforce
Paul Ramirez
Kurt Schmucker
Rand Miller
Michael Dell
Dave Lebolt
Xavier Carrillo Costa
Atli Mar
Andrea Cesaro
Greg Niles
Richard Wolpert
Robert Iger
Janet Baker
Garry Betty
Ken Sun
Alan Lewis
Keith Boesky
Show All Electronic Arts Appearances
Bing Gordon
Travis Boatman
Rob Murray
Gaia Dempsey
Tim Swartz
John Kallberg
Show All Epic Games Appearances
Mike Capps
Donald Mustard
Jeremy Mustard
Rod Ferguson
Tim Sweeney
Josh Adams
Billy Bramer
Lauren Ridge
Glenn Keighley
Dan Crane
Yoichi Erikawa
Oke Okaro
Joe Barda
Dominique Goupil
Jim Gianopulos
Marni Gaylord Bernstein
Michel Guillemot
Mark Hickey
Show All Genentech Appearances
Arthur D. Levinson
Dennis Henner
R. Guy Kraines
Michelle Peluso
Mark Peluso
Andreas Poliza
Eric Schmidt
Barbara Null
Jon Carter
Mike Fitzgerald
Bruce Probst
Richard Plepler
Shiraz Akmal
Jeffrey Berting
Andy Sum
Tom Killen
Russ Daniels
Show All IBM Appearances
Willy Chiu
Ozzie Osborne
Kensaku Sogino
Toby Maners
Jeff Kusnitz
John E. Kelly III
John Carmack
Nathan Hunley
John Knoll
Kevin Systrom
Ian Spalter
Paul Otellini
Bruce Rooke
John Doerr
Kevin O'Leary (before Shark Tank)
Martin Sanders
Anita Mathew
Marcus Ryle
Sam Altman
Susan Schilling
Dan Gregoire
George Lucas
Raphael Silva
Brad Peebler (after NewTek)
Show All Macromedia Appearances
Bud Colligan
Norm Meyrowitz
Rob Burgess
Tony Campitelli
Tom Hale
Kevin Lynch (before Apple)
Peter Tamle
Show All MLB Appearances
Jeremy Schoenherr
Robert Stapalla
Chad Evans
Tracy Pessen
Hiroki Asai
Jill Barad
Terry McGraw
John Molinari
Seth Sternberg
Paul Sowden
Mark Zimmer
Show All Microsoft Appearances
Bill Gates
Don Bradford
Ben Waldman
Kevin Browne
Ed Fries
Roz Ho
Kris Barton
Jim Allchin
Kirk Koenigsbauer
Mark Cain
S. Mark Williams
James Crouch
Mark Terry
Ron Garriques
James Chelton
Daniel Haver
Joe Gore
Torsten Reil
Barclay Deeming
Mike McCue
Reed Hastings
Martin Nisenholtz
Jennifer Brooke
Adam Caplan
Brad Peebler (before Luxology)
Reed Hastings
John Ciancutti
Neil Young
John Hanke
Trevor Edwards
Shigeru Miyamoto
Bill Trinen
Hideki Konno
David Kirk
Show All Oracle Appearances
John Wookey
Mike Rocha
Hody Crouch
Phil Quigley
Show All Palm Appearances
Carl Yankowski
Todd Bradley
Ken Freeman
Tim Westergren
Tom Conrad
Brian Greenstone
Wayne Grant
Marjorie Scardino
Dawn Hudson
Gerald Kleisterlee
Ed Catmull
Andy Wafer
Show All Quark Appearances
Tim Gill
Richard Jones
Brett Mueller
Mike Garcia
Jon Kamen
Rob Glaser
Steve Banfield
Howie Klein
Razvan Baraitaru
Kevin Hekman
Chuck Dietrich
Marc Benioff
Josh Koppel
Show All Sega Appearances
Sean Ryan
Ethan Einhorn
John Morton
Ash Hewson
Dirk Van Dall
Eric Carlson
David Ponsford
John Chang
Ge Wang
Kunitake Ando
Katsumi Ihara
Howard Schultz
Ed Zander
Stephan Sherman
Tommy Krul
Bart Decrem
Jenova Chen
Mike Lester
Heather Price
Peter-Frans Pauwels
Steve Demeter
Ryan Troy
Jose Hernandez
Michael Sippey
Ray Marshall
Karen Conroe
Ben Mattes
Hannah Catmur
Annie Valva
Alasdair Coull
Theo Gray
Rob Raguet-Schofield
Michael Ross
Jerry Yang
Luke Schneider
Mark Pincus
Jen Herman
J. J. Abrams
Douglas Adams
Muhammad Ali
Howard Bingham
Richard Branson
Maria Callas
Stephen Colbert
Francis Ford Coppola
James Corden
Amelia Earhart
Thomas Edison
Albert Einstein
Ellen Feiss
Will Ferrell
Stephen Fry
Buckminster Fuller
Mohandas Gandhi
Al Gore
Martha Graham
Bill Hader
Tony Hawk
Jim Henson/Kermit
Gregory Hines
Alfred Hitchcock
John Hodgman (as PC)
Martin Luther King, Jr.
Jay Leno
Justin Long (as Mac)
Annie Leibovitz
Yao Ming
Hamilton Morris
Pablo Picasso
Danny Pudi
R2D2
Iann Robinson
Burt Rutan
Sinbad
Aaron Sorkin
Verne Troyer
Christy Turlington Burns
Ted Turner
Neil deGrasse Tyson
Matt Walsh
Elijah Wood
Frank Lloyd Wright
Noah Wyle
Charlyne Yi
Adam Taggart
Johann Thomas
Matty Sallin
Consuelo Molina
Harry Tannenbaum
Shaan Sahota
Janie Porche
Andy Skowronski
Theresa McPherson
Gautam Godse
Jeremiah Cohick
Kevin Gilbert
Joe Buissink
Heinz Kluetmeier
John Halamka
Howard Shane
Shannon Des Roches Rosa
Bryce Duffy
James Manyika
Melinda Penkava
Shaina Mims
MISCELLANEOUS
Show all locations
Show locations outside California
Apple Town Hall
Bayside Expo Center, Boston
Big Sight, Tokyo
Bill Graham Civic Auditorium, SF
California Theatre, San Jose
Flint Center, Cupertino
Guggenheim Museum, NYC
Javitz Center, NYC
Lane Tech College Prep high school, Chicago
Makuhari Messe, Tokyo
Marriott Hotel SF
Moscone West, SF
Nippon Convention Center, Tokyo
Old Billingsgate, London
Le Palais des Congrès de Paris
San Jose Convention Center
Steve Jobs Theater
Yerba Buena Center, SF
WWDC
Macworld
Seybold
Apple Expo
Education Events
Show all weekdays
Mondays
Tuesdays
Wednesdays
Thursdays
Fridays
Started with Retail Update
Ended with Q&A
New Hardware Revealed with Rising Pedestal
No New Hardware At All
Was Livestreamed
Customer sat
It's three things
One more thing
Patents
Swearing
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
1997
Macworld SF
Macworld Tokyo
WWDC '97
Macworld Boston
Think Different
Seybold SF
Different chip, different store, different factory
1998
Macworld SF
Seybold NY
Back on Track
WWDC '98
Macworld New York
Seybold SF
The Year of Thinking Different
1999
Macworld SF
Macworld Tokyo
WWDC '99
Macworld New York
Seybold SF
Special Event
2000
Macworld SF
Macworld Tokyo
WWDC '00
Macworld New York
Seybold SF
Apple Expo Paris
2001
Macworld SF
Macworld Tokyo
Your life. To go
WWDC '01
Macworld New York
Seybold SF
Hint: It's not a Mac
2002
Macworld SF
Macworld Tokyo
WWDC '02
Apple and Enterprise
Macworld New York
Apple Expo Paris
Seybold SF
2003
Macworld SF
Music to your ears
WWDC '03
Macworld New York
Apple Expo Paris
The year's biggest music story is about to get even bigger
2004
Macworld SF
The biggest story in music is about to get even bigger
WWDC '04
Apple Expo Paris
Steve Jobs, Bono and The Edge
2005
Macworld SF
WWDC '05
Here we go again
One more thing
2006
Macworld SF
Come see some fun new products from Apple
WWDC '06
It's Showtime
2007
The first 30 years were just the beginning (Macworld SF)
WWDC '07
Special Mac Event
The beat goes on
2008
There's something in the air (Macworld SF)
iPhone Software Roadmap
WWDC '08
Let's Rock
The spotlight turns to notebooks
2009
Macworld SF
iPhone OS 3 Event
WWDC '09
It's only rock and roll, but we like it
2010
Come see our latest creation
Get a sneak peek into the future of iPhone OS
WWDC '10
iPhone 4 Press Conference
Special Music Event
Back to the Mac
2011
Come see what 2011 will be the year of
WWDC '11
Let's talk iPhone
2012
Education Event
We have something you really have to see. And touch
WWDC '12
It's almost here
We've got a little more to show you
2013
WWDC '13
This should brighten everyone's day
We still have a lot to cover
2014
WWDC '14
Wish we could say more
It's been way too long
2015
Spring Forward
WWDC '15
Hey Siri, give us a hint
2016
Let us loop you in
WWDC '16
See you on the 7th
Hello Again
2017
WWDC '17
Let's Meet At Our Place
2018
Let's Take A Field Trip
WWDC '18
Gather Round
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
1997
Macworld SF
Feb
1997
Macworld Tokyo
May
1997
WWDC '97
Aug
1997
Macworld Boston
Sep
1997
Think Different
Oct
1997
Seybold SF
Nov
1997
Different chip, different store, different factory
Jan
1998
Macworld SF
Mar
1998
Seybold NY
May
1998
Back on Track
May
1998
WWDC '98
Jul
1998
Macworld New York
Sep
1998
Seybold SF
Oct
1998
The Year of Thinking Different
Jan
1999
Macworld SF
Feb
1999
Macworld Tokyo
May
1999
WWDC '99
Jul
1999
Macworld New York
Aug
1999
Seybold SF
Oct
1999
Special Event
Jan
2000
Macworld SF
Feb
2000
Macworld Tokyo
May
2000
WWDC '00
Jul
2000
Macworld New York
Aug
2000
Seybold SF
Sep
2000
Apple Expo Paris
Jan
2001
Macworld SF
Feb
2001
Macworld Tokyo
May
2001
Your life. To go
May
2001
WWDC '01
Jul
2001
Macworld New York
Sep
2001
Seybold SF
Oct
2001
Hint: It's not a Mac
Jan
2002
Macworld SF
Mar
2002
Macworld Tokyo
May
2002
WWDC '02
May
2002
Apple and Enterprise
Jul
2002
Macworld New York
Sep
2002
Apple Expo Paris
Sep
2002
Seybold SF
Jan
2003
Macworld SF
Apr
2003
Music to your ears
Jun
2003
WWDC '03
Jul
2003
Macworld New York
Sep
2003
Apple Expo Paris
Oct
2003
The year's biggest music story is about to get even bigger
Jan
2004
Macworld SF
Jun
2004
The biggest story in music is about to get even bigger
Jun
2004
WWDC '04
Aug
2004
Apple Expo Paris
Oct
2004
Steve Jobs, Bono and The Edge
Jan
2005
Macworld SF
Jun
2005
WWDC '05
Sep
2005
Here we go again
Oct
2005
One more thing
Jan
2006
Macworld SF
Feb
2006
Come see some fun new products from Apple
Aug
2006
WWDC '06
Sep
2006
It's Showtime
Jan
2007
Macworld SF - The first 30 years were just the beginning
Jun
2007
WWDC '07
Aug
2007
Special Mac Event
Sep
2007
The beat goes on
Jan
2008
Macworld SF - There's something in the air
Mar
2008
iPhone Software Roadmap
Jun
2008
WWDC '08
Sep
2008
Let's Rock
Oct
2008
The spotlight turns to notebooks
Jan
2009
Macworld SF
Mar
2009
iPhone OS 3 Event
Jun
2009
WWDC '09
Sep
2009
It's only rock and roll, but we like it
Jan
2010
Come see our latest creation
Apr
2010
Get a sneak peek into the future of iPhone OS
Jun
2010
WWDC '10
Jul
2010
iPhone 4 Press Conference
Sep
2010
Special Music Event
Oct
2010
Back to the Mac
Mar
2011
Come see what 2011 will be the year of
Jun
2011
WWDC '11
Oct
2011
Let's talk iPhone
Jan
2012
Education Event
Mar
2012
We have something you really have to see. And touch
Jun
2012
WWDC '12
Sep
2012
It's almost here
Oct
2012
We've got a little more to show you
Jun
2013
WWDC '13
Sep
2013
This should brighten everyone's day
Oct
2013
We still have a lot to cover
Jun
2014
WWDC '14
Sep
2014
Wish we could say more
Oct
2014
It's been way too long
Mar
2015
Spring Forward
Jun
2015
WWDC '15
Sep
2015
Hey Siri, give us a hint
Mar
2016
Let us loop you in
Jun
2016
WWDC '16
Sep
2016
See you on the 7th
Oct
2016
Hello Again
Jun
2017
WWDC '17
Sep
2017
Let's Meet At Our Place
Mar
2018
Let's Take A Field Trip
Jun
2018
WWDC '18
Sep
2018
Gather Round